De Leaf
De Leaf is a Bangkok-based skincare product manufacturer founded in 2010. The company produces and sells whitening creams, moisturizers, and soaps under a brand positioned around the thanaka botanical ingredient for consumer skincare markets.
- Company typePrivate
- Founded2010
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Leaf does
De Leaf is a Bangkok-headquartered, privately held skincare product manufacturer founded in 2010. The company produces and sells a focused product line consisting of whitening creams, moisturizers, and soaps. Its web presence (deleafthanaka.com) signals product positioning built around thanaka, a traditional Southeast Asian botanical ingredient used in regional skincare, indicating a culturally rooted brand thesis rather than a science-led or technology-led one.
The company operates as a conventional small-batch consumer goods manufacturer with a workforce of 11-50 employees. There is no disclosed information on pricing models, distribution channels, customer segments, manufacturing capacity, or revenue mechanics. The absence of disclosed funding rounds, investor relationships, or corporate structural moves indicates a bootstrapped or owner-operated commercial structure rather than a venture- or growth-equity-backed business.
Available source data is materially incomplete: no management team, no partnership or alliance information, no product launch history, no certifications, no technology stack details, and no financial disclosures are present. Any assessment of competitive position, growth trajectory, or strategic intent beyond the core product description must be treated as low-confidence due to this evidence gap.
De Leaf firmographics
Firmographics- Name
- De Leaf
- Website
- https://deleafthanaka.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Leaf is a Bangkok-based skincare product manufacturer founded in 2010. The company produces and sells whitening creams, moisturizers, and soaps under a brand positioned around the thanaka botanical ingredient for consumer skincare markets.
- Ownership category
- akta.pro rank
De Leaf industry classification
Industry- Product category
- Skincare and Personal Care
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Body Scrubs & Exfoliating Cleansers (CRABAEAD)
Keywords
Where De Leaf is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Markets served
De Leaf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
De Leaf product offering
Product offeringCore offering
De Leaf is a skincare product manufacturing company that manufactures and sells whitening creams, moisturizers, and soaps. The product portfolio, inferred from the company's domain (deleafthanaka.com), centers on thanaka-based personal care offerings for daily skincare use.
Differentiator
Problem solved
Functional benefit
Companies that use De Leaf
Customer profileIdeal customer profiles1 record
De Leaf technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Leaf partnerships and signals
Strategic signalExpansion highlights1 record
De Leaf competitors and assessment
Company assessmentDirect peers
- Mistine: Thailand's largest domestic beauty and skincare brand offering whitening creams, moisturizers, soaps, and cosmetics across mass and direct-sales channels. Direct competitor to De Leaf in the Thai natural and whitening skincare category.
- Herb Basics: Thai natural skincare and body-care brand selling soaps, creams, and balms made from locally sourced botanicals. Direct peer in the natural/clean Thai CPG skincare segment.
- Srichand (Thailand): Iconic Thai beauty brand with deep heritage in Thanaka and traditional Thai cosmetic powders. Competes directly with De Leaf in the botanical/Thanaka-based skincare niche.
Regional players
- Madame Heng: Heritage Thai soap and skincare brand focused on natural ingredients. Direct category overlap with De Leaf's soap and skincare portfolio, primarily serving the Thai domestic market.
- Himalaya Wellness: India-based herbal skincare and personal-care company selling creams, soaps, and moisturizers built on Ayurvedic botanicals. Comparable natural/botanical positioning but primarily serves South Asia rather than Southeast Asia.
Broad incumbents
- Innisfree: Korean natural skincare brand built around botanical ingredients from Jeju Island. Highly comparable positioning to a Thanaka-based brand like De Leaf in the natural Asian skincare narrative.
- Lush: Global handmade natural cosmetics brand with strong bar-soap and fresh skincare lineup. Overlaps with De Leaf's natural/handcrafted positioning and soap category.
- Burt's Bees: Global natural personal-care brand offering skincare, lip balms, and soaps with a botanical ingredient story. Comparable clean/natural positioning and multi-category CPG structure to De Leaf.
- The Body Shop: Global natural and ethically-sourced beauty retailer offering soaps, moisturizers, and skincare across mass channels. Competes with De Leaf for the natural/botanical skincare consumer but at vastly larger scale.
- Kiehl's: Established natural-ingredient skincare brand with creams and moisturizers as core products. Comparable product mix to De Leaf's creams/moisturizers, though serving a premium global positioning rather than Thai mass market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
De Leaf social profiles
Digital presenceDe Leaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Leaf leadership team
Management profileNumber of profiles
De Leaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Leaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Leaf
What does De Leaf do?
De Leaf is a skincare product manufacturing company that manufactures and sells whitening creams, moisturizers, and soaps. The product portfolio, inferred from the company's domain (deleafthanaka.com), centers on thanaka-based personal care offerings for daily skincare use.
Is De Leaf a public or private company?
De Leaf is a private company. It is classified as unknown and is currently operating.
When was De Leaf founded?
De Leaf was founded in 2010. It employs 11 to 50 people.
Where is De Leaf based?
De Leaf is headquartered in Bangkok, Thailand, in the Asia region.
Who are De Leaf's main competitors?
Direct peers on record are Mistine, Herb Basics and Srichand (Thailand). Regional players are Madame Heng and Himalaya Wellness. Broad incumbents are Innisfree, Lush, Burt's Bees, The Body Shop and Kiehl's.
Does De Leaf have an API?
No public API is recorded for De Leaf.
What industry is De Leaf in?
De Leaf's product category is Skincare and Personal Care. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAEAD, Body Scrubs & Exfoliating Cleansers. Its SIC code is 2840.