What LIEMKE does

LIEMKE (legal entity: Liemke GmbH & Co. KG) is a German manufacturer of premium thermal imaging optics, operating as a wholly-owned subsidiary of Blaser Group GmbH, a diversified German hunting and outdoor equipment conglomerate headquartered in Isny im Allgäu, Germany. The company's product portfolio consists of two primary thermal imaging device families: the KEILER family of handheld thermal imaging monoculars and the LUCHS family of pre-mounted thermal imaging devices for firearm attachment. Products are priced at the premium end of the market, ranging from €2,400 for the entry-level KEILER 25.1 to €4,350 for the long-range LUCHS-2, with the portfolio also encompassing the KEILER-2 LRF (with integrated laser rangefinder), CHALLENGER and MERLIN legacy series, the MULTIRAIL mounting system, and accessories including the BP-K battery pack, CHARGER-K charger, and FLIP COVER. A companion KEILER mobile app for Android and Apple enables wireless image data transfer from devices to smartphones. All products are manufactured in Germany and carry a 24-month manufacturer's guarantee.

The company serves primarily hunters and outdoor enthusiasts requiring thermal imaging for spotting, tracking, and identifying game in low-light and nighttime conditions, with a secondary segment of professional hunting services such as guides, gamekeepers, and wildlife management professionals. LIEMKE distributes through a combination of direct e-commerce at liemke.com and an authorized dealer network accessible via a dealer locator portal (dealers.liemke.com), with international shipping via DHL across EU and select other markets. Marketing channels include the @liemke_official Instagram account, newsletter subscriptions, downloadable catalogs, and participation in hunting trade events. The business model is hardware sales with related accessories, generating revenue through one-time/perpetual license purchases of the thermal imaging devices and supporting ecosystem products. The company is led by Dr. Jens Uwe Drowatzky as Managing Director of the parent Blaser Group, with no disclosed independent headcount, revenue figures, or external funding rounds; LIEMKE operates as a privately held subsidiary within the Blaser Group corporate structure.

Name

LIEMKE

Legal name

Liemke GmbH & Co. KG

Website

https://liemke.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

LIEMKE is a German manufacturer of premium thermal imaging optics (handheld monoculars and firearm-mounted devices) for hunters and outdoor enthusiasts, operating as a subsidiary of Blaser Group GmbH and selling products priced €2,400-€4,350 via direct e-commerce and an authorized dealer network across Europe.

Ownership category

akta.pro rank

Product category

Thermal Imaging Optics for Hunting

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)

akta.pro secondary industry

Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK)

Keywords

• Thermal imaging optics
• Thermal imaging monoculars
• Pre-mounted thermal devices
• Hunting optics equipment
• Thermal imaging accessories

Headquarters

HQ city

Isny Im Allgäu

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Thermal Imaging Hardware Sales: LIEMKE generates revenue primarily from the sale of thermal imaging monoculars and pre-mounted devices. Products are sold at fixed price points ranging from €2,400 to €4,350. The company also sells accessories including batteries (BP-K), chargers (CHARGER-K), flip covers, and multirail mounting systems.
2. Accessories and Spare Parts: Secondary revenue stream from accessories such as assemblies, clamp adapters, and diverse accessories for thermal imaging devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LIEMKE manufactures and sells premium thermal imaging optics for hunting applications, including handheld thermal monoculars (KEILER family) and pre-mounted thermal devices that attach to firearms (LUCHS family). The company also offers related accessories (MULTIRAIL mounting systems, batteries, chargers, protective covers) and the KEILER mobile app for wireless image data transfer. All products are manufactured in Germany.

Product overview

LIEMKE is a German manufacturer of premium thermal imaging optics specifically designed for hunting applications. The product portfolio consists of two main thermal imaging device families: the KEILER family (handheld thermal imaging monoculars) and the LUCHS family (pre-mounted thermal imaging devices for firearm attachment). KEILER devices range from the entry-level KEILER 25.1 (€2,400) through the all-rounder KEILER-1 (€3,200) to the long-range specialist KEILER-2 (€3,500), with the KEILER-2 LRF model adding integrated laser range finder capability. LUCHS pre-mounted devices include LUCHS-1 (€3,950) and LUCHS-2 (€4,350) for mounting on firearms. The portfolio also includes accessories such as the MULTIRAIL mounting system, BP-K external battery pack, CHARGER-K battery charger, and FLIP COVER protective accessories. A companion LIEMKE KEILER App enables wireless image data transfer to Android and Apple mobile devices. All products are manufactured in Germany with a 24-month manufacturer's guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• KEILER: Handheld thermal imaging monoculars including KEILER-1, KEILER-2, KEILER 25.1, KEILER-2 LRF, Keiler PRO, Keiler-13/18 PRO models
• LUCHS
• CHALLENGER
• MERLIN
• MULTIRAIL

Products and services

• LIEMKE KEILER-2 Long-range handheld thermal imaging monocular for field and mountain hunting on extensive grounds, priced at €3,500. Features intuitive controls usable with either hand and brilliant image quality.
• LIEMKE KEILER-1 Premium all-rounder handheld thermal imaging monocular for field and forest hunting on mixed terrain, priced at €3,200. Features pocket-sized premium quality and intuitive dual-hand operation.
• LIEMKE KEILER 25.1 Entry-level all-rounder handheld thermal imaging monocular for still hunting and stand hunting in field and forest, priced at €2,400. Features intuitive control solution and brilliant image quality.
• LIEMKE KEILER-2 LRF Professional-grade handheld thermal imaging monocular with integrated laser range finder for precision hunting applications, priced at €3,500. Combines long-range thermal imaging with precise distance measurement.
• LIEMKE LUCHS-2 Long-range pre-mounted thermal imaging device for field hunting on extensive grounds, priced at €4,350. Attaches to firearms with a unique combination of large field of view and long range.
• LIEMKE LUCHS-1 Pre-mounted thermal imaging all-rounder for field and forest hunting on mixed terrain, priced at €3,950. Combines unrivaled image quality with compact design and intuitive control.
• LIEMKE MULTIRAIL Compact rail mounting system for attaching thermal imaging devices to firearms, providing flexible mounting options for LIEMKE thermal optics.
• LIEMKE BP-K External Battery Pack External battery pack designed for KEILER series thermal imaging devices, providing extended power supply for longer hunting sessions.
• LIEMKE CHARGER-K Battery Charger Battery charger designed for KEILER series thermal imaging devices.
• LIEMKE FLIP COVER KEILER Protective flip cover accessory designed for KEILER-1, KEILER-2, and KEILER 25.1 thermal imaging devices, shielding the lens from damage and debris.
• LIEMKE KEILER App Mobile application for Android and Apple devices that transfers image data from LIEMKE thermal imaging devices wirelessly, enabling users to review and share captured thermal images.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Blaser Group GmbHcoreOthersLIEMKE operates as a brand under Blaser Group GmbH, which is the parent company. The parent company handles e-commerce operations, data protection, and terms of service for the liemke.com website. Blaser Group GmbH is located at Ziegelstadel 1, 88316 Isny im Allgäu, Germany, and is responsible for the online offer including liemke.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights10 records

Direct peers

• ATN (American Technologies Network): ATN produces thermal and smart day/night hunting optics (BinoX, ThOR, MARS series) with digital features and apps. It competes with LIEMKE in the rifle-mounted thermal category and increasingly in smart handheld monoculars.
• ThermTec: ThermTec manufactures thermal imaging monoculars and clip-on devices (Cyclone, Ares series) for hunting and outdoor use, with similar premium handheld form factors to LIEMKE's KEILER family and a comparable European distribution footprint.
• Hikmicro: Hikmicro is a thermal imaging specialist with a strong hunting optics line (Thunder, Stellar, Falcon series) targeting the same handheld-monocular and rifle-mounted clip-on segments as LIEMKE. It competes head-to-head in Europe on price and feature set.
• Pulsar (Yukon Advanced Optics Worldwide): Pulsar is one of the largest manufacturers of thermal imaging and digital night vision devices specifically designed for hunting. Its product portfolio (Helion, Accolade, Thermion, Trail) directly overlaps with LIEMKE's KEILER and LUCHS families in target customer, use case, and channel.
• InfiRay (IRay Technology): InfiRay Outdoor offers thermal imaging monoculars (Rico, Finder, Eye series) and rifle scopes targeting hunting and outdoor applications. Its product positioning, channel model (dealer + DTC), and price band closely parallel LIEMKE's.

Broad incumbents

• Swarovski Optik: Swarovski Optik is a leading premium hunting optics brand (riflescopes, binoculars, spotting scopes, and thermal/night vision devices). It competes with LIEMKE at the premium end of the hunting thermal market but with broader hunting optics depth.
• Leica Sport Optics: Leica Sport Optics is a broad premium optics incumbent offering hunting and outdoor thermal/night vision devices (Calon, Fortis series). It competes with LIEMKE on premium hunting positioning and 'Made in Europe' quality cues but spans a much wider optics portfolio.
• Zeiss (Carl Zeiss Sports Optics): Zeiss is a broad German optics incumbent with deep hunting product range (thermal imaging, rifle scopes, binoculars). It overlaps with LIEMKE in the thermal hunting market but operates as a much larger diversified premium optics brand rather than a thermal specialist.

Emerging players

• Guide IR (Guide Sensmart): Guide IR (Guide Sensmart) manufactures thermal imaging monoculars and rifle scopes (TR, TU, TK series) targeting hunting and outdoor applications. It is an emerging player overlapping with LIEMKE in handheld and clip-on form factors, particularly in European and Asian markets.

Others

• Minox GmbH: Minox is a sibling brand within Blaser Group (alongside LIEMKE) producing hunting optics (riflescopes, binoculars, spotting scopes). It is not a thermal competitor directly, but shares parent-group ownership and distribution channels, making it a relevant ecosystem/portfolio peer for context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/liemke_official
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/liemke-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIEMKE