Vertis Health

What Vertis Health does

Vertis Health is a GP federation headquartered in Redditch, Worcestershire, serving the NHS Herefordshire & Worcestershire region. Originally founded as SW Healthcare in 2013 and rebranded to Vertis Health in 2024, the organization is owned and governed by its member GP practices and Primary Care Networks, with no external private equity or venture capital backing. It operates a diversified portfolio spanning NHS-commissioned clinical services — including ADHD assessment (via local ICB contracts and the national Right to Choose pathway), Children & Young People's Mental Health Services for autism and ADHD, AI-powered teledermatology using Skin Analytics's DERM technology, COVID-19 vaccination programme delivery, and health inequalities outreach via the award-winning Your Health, Your Wellbeing mobile service — alongside operational back-office support services for member practices covering HR, recruitment, pensions administration, payroll, locum staffing, and integrated marketing through its Remedy Creative agency.

The technology stack is service-delivery focused rather than proprietary platform-driven; the most notable technical component is the deployment of DERM AI computer vision for skin lesion assessment, integrated into a teledermatology pathway where AI analysis is paired with consultant dermatologist review. Vertis Health also operates a private healthcare sub-brand, Well by Vertis, offering GLP-1 weight loss medications (Mounjaro, Wegovy) prescribed by UK clinicians, with revenue reinvested into Primary Care Networks.

Vertis Health's revenue model is primarily commission-based, anchored in multi-million pound NHS contracts with the Herefordshire & Worcestershire ICB and Worcestershire Acute Hospitals Trust, supplemented by fees for shared back-office services to member GP practices and PCNs. The GTM motion is sales-led and relationship-driven, leveraging long-standing NHS commissioning partnerships, GP practice referrals, the Right to Choose pathway, and member-owned federation governance to win contracts. The company serves over 600,000 NHS patients across Worcestershire and Herefordshire, has delivered over 700,000 COVID-19 vaccinations, and was recognized as HTN Primary Care Partnership of the Year in Spring 2025.

Name

Vertis Health

Legal name

Vertis Health

Website

https://vertishealth.org.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Vertis Health is a member-owned GP federation in Worcestershire serving over 600,000 NHS patients through commissioned clinical services (ADHD, AI dermatology, vaccinations, outreach) and shared back-office support (HR, finance, staffing, marketing) for GP practices and PCNs.

Ownership category

akta.pro rank

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. NHS Commissioned Services: Multi-million pound contracts delivering NHS services including ADHD services, vaccination programmes, health outreach, and AI skin screening on behalf of NHS Herefordshire & Worcestershire ICB and other NHS partners.
2. Private Healthcare Services: Well by Vertis provides private healthcare services including GLP-1 medications (Mounjaro, Wegovy) for weight loss, prescribed by UK-based clinicians, with revenue reinvested into Primary Care Networks.
3. Workforce/Staffing Services: Worcestershire Workforce provides staffing agency services designed to work within the local NHS system to reduce agency spend leaving the system and reinvest in long-term talent.
4. HR and Recruitment Services: Bespoke HR solutions and recruitment services for member GP practices and PCNs, including an HR Self-Service Portal.
5. Finance and Payroll Services: PCN Finance service providing payroll, pensions administration, and accounting services for GP practices and PCNs.
6. Marketing and Creative Services: Remedy Creative provides integrated marketing services including PR support, web development, and materials production for local healthcare providers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Vertis Health is a GP federation in Worcestershire delivering NHS-commissioned clinical services (ADHD assessment and review, children and young people's mental health, AI-enabled dermatology via Skin Analytics, Covid-19 vaccination programmes, and health inequalities outreach) alongside operational support services for member GP practices and Primary Care Networks (HR, recruitment, finance and pensions administration, marketing, and locum staffing). It also offers private weight loss services through its Well by Vertis sub-brand, with profits reinvested into local primary care.

Product overview

Vertis Health (formerly SW Healthcare) operates as a GP federation in Worcestershire offering a diversified portfolio of services to member GP practices, PCNs, NHS commissioners, and patients. The organization provides both NHS-commissioned clinical services (ADHD assessment, children & young people's mental health, AI dermatology via Derma AI, Covid-19 vaccination, health inequality outreach) and operational support services for member practices (Workforce by Vertis for staffing, Finance by Vertis for pensions/payroll, Remedy Creative for marketing, Marketing & Communications for PR/support). Sub-brands including Well by Vertis (private GLP-1 weight loss services) generate revenue reinvested into Primary Care Networks. The company serves over 600,000 NHS patients through partnerships with NHS Herefordshire & Worcestershire ICB, Worcestershire Acute Hospitals Trust, and other local health system partners.

Differentiator

Problem solved

Functional benefit

Brands

• Well by Vertis: Private healthcare service offering GLP-1 medications like Mounjaro and Wegovy, with prescriptions by UK-based clinicians. Reinvests profits into Primary Care Networks.
• Workforce by Vertis
• Finance by Vertis
• Remedy Creative

Products and services

• ADHD Services NHS-funded ADHD assessment, annual review, and shared care transition support for adults and children, including a Right to Choose assessment pathway for adults across England.
• Children & Young People's Mental Health Services Autism (ASD) and ADHD assessment and diagnosis for children and young people aged 6-17 years registered with Worcestershire GPs, delivered in person at the Crabbs Cross clinic.
• AI Dermatology Services (Skin Analytics) Pre-primary care skin lesion assessment using AI (DERM, developed by Skin Analytics) to analyse dermatoscope photographs and triage cases for consultant dermatologist review, reducing GP appointment waiting times.
• Your Health, Your Wellbeing (Roving Outreach) Award-winning mobile health outreach service using health vans to deliver free healthcare advice, NHS Health Checks, and GP registration support to communities across Worcestershire.
• Covid-19 Vaccination Programme Multi-award-nominated Covid-19 vaccination programme delivered across three centres in Worcestershire (2021-2022), delivering over 700,000 vaccinations and recognised with two HSJ Awards.
• Acute Respiratory Infection (ARI) Hubs Same-day pop-up clinics providing fast-tracked treatment for young respiratory patients during winter pressure periods, alleviating pressure on primary care.
• Primary Care Unit & GP in A&E Primary care service provided within A&E departments at Worcestershire Acute Hospitals Trust, treating patients needing GP-level care and reducing emergency service pressures.
• Well by Vertis Private healthcare service offering GLP-1 weight loss medications (Mounjaro and Wegovy) prescribed by UK-based clinicians, providing clinically guided access to treatments not available on the NHS, with revenue reinvested into local primary care.
• Workforce by Vertis In-house staffing agency providing GP practices and PCNs with registered locums and flexible staff through a shift submission system, keeping agency spend within the local NHS system.
• Finance by Vertis NHS Pensions administration service providing Pensions Online health checks, GP1 submissions, retirements, auto re-enrolments, and continuous regulatory updates for GP practices and PCNs, alongside payroll and accounting services.
• Remedy Creative Award-nominated integrated marketing agency providing design, PR, media handling, web development, and creative production services to NHS providers and PCNs across Herefordshire and Worcestershire.
• Recruitment & HR Services Bespoke HR solutions and recruitment services for member GP practices and PCNs, including an HR Self-Service Portal supporting recruitment, retention, and staff development.
• Marketing & Communications Services PR support, media handling, website hosting, and marketing collateral production (banner stands, leaflets) for member GP practices and PCNs.

Quantifiable outcome

• Trusted by over 600,000 patients in Worcestershire over the last 10 years
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• Skin AnalyticscoreTechnology or IntegrationVertis Health partners with Skin Analytics to provide AI-powered skin lesion assessment services using the DERM AI programme. The AI analyses photographs of skin lesions taken by clinicians and in some cases reviewed by a Consultant Dermatologist. This partnership aims to reduce waiting times and relieve pressures on GP practices.
• NHS Herefordshire & Worcestershire ICBcoreStrategic or Co-development PartnerLong-standing commissioning partner for NHS services including ADHD services, vaccination programmes, health outreach initiatives, and various primary care support programmes across Herefordshire and Worcestershire.
• Worcestershire County CouncilcoreStrategic or Co-development PartnerCollaborative funder of the Your Health, Your Wellbeing outreach service alongside NHS Herefordshire & Worcestershire, working to tackle health inequalities across Worcestershire.
• Worcestershire Acute Hospitals TrustcoreStrategic or Co-development PartnerLong-standing partner for clinical service delivery, including primary care services in A&E departments and other collaborative healthcare initiatives.
• Macmillan Cancer SupportmajorStrategic or Co-development PartnerCo-funder of the Your Health, Your Wellbeing mobile health outreach service, providing healthcare advice, NHS Health Checks, and support accessing digital services to local communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/vertishealth
• Facebookfacebook.com/vertishealth
• LinkedInlinkedin.com/company/vertishealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertis Health