ATP Color
ATPColor Srl is an Italian manufacturer (founded 2003) of industrial direct-to-fabric dye-sublimation textile printers with patented integrated inline calender technology, serving soft signage, fashion, luxury retail, and sportswear printing companies worldwide, with 100+ units installed in North America.
- Company typePrivate
- Founded2003
- HeadquartersSenago, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ATP Color does
ATPColor Srl is an Italian private limited company founded in 2003 and headquartered in Senago (Milan), Italy. The company designs and manufactures industrial digital textile printing systems, specializing in direct-to-fabric dye-sublimation printers with patented integrated inline calender technology that combines printing and heat fixation in a single continuous process, eliminating the need for separate fixation equipment. Its product portfolio spans direct-to-fabric printers (OneTex 5200, OneTex 3200, DFP series), sublimation paper printers (OnPaper, Karta, DPP), belt printing systems (Tinta BFP 190), and legacy upgrade modules for Roland and Mimaki printers, with print widths from 1.9m to 5.3m. The company holds 7 international patents on its calender technology and holds the first and only ISO 20690:2018 Fogra certification for energy efficiency in textile printing.
The business operates primarily B2B, targeting mid-to-large format textile printing companies, soft signage firms, and luxury retail/sportswear service printers. Revenue is generated through high-ticket capital equipment sales (quote-based, no public pricing), recurring revenue from water-based OEKO-TEX certified sublimation inks, replacement printheads (Kyocera and Ricoh G4/G5), and a dedicated refurbishment program that extends equipment life beyond 1 million square meters printed. The company sells primarily abroad through direct field sales and factory demonstrations at its Senago headquarters, with North American distribution handled exclusively by Global Imaging (formerly under the PrinterEvolution brand, now consolidated under ATPColor), which has installed over 100 units across the US and Canada alone. The company is privately held by owner Roberto Martellono, with no external funding, no parent company, and reported revenue not publicly disclosed.
ATP Color firmographics
Firmographics- Name
- ATP Color
- Legal name
- ATPColor Srl
- Website
- https://atpcolor.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATPColor Srl is an Italian manufacturer (founded 2003) of industrial direct-to-fabric dye-sublimation textile printers with patented integrated inline calender technology, serving soft signage, fashion, luxury retail, and sportswear printing companies worldwide, with 100+ units installed in North America.
- Ownership category
- akta.pro rank
ATP Color industry classification
Industry- Product category
- Industrial Digital Textile Printing Equipment
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
Keywords
Where ATP Color is headquartered
LocationHeadquarters
- HQ city
- Senago
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ATP Color business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Industrial Textile Printers: Sale of direct-to-fabric sublimation printers (OneTex, DFP series) and paper sublimation printers (OnPaper, Karta series) ranging from 1.9m to 5.3m width. High-ticket capital equipment sales.
- Printer Refurbishment Services: Complete refurbishment program for ATPColor printers, extending equipment life. Also offers head upgrades with newer printhead technology.
- Water-based Sublimation Inks: Supply of water-based sublimation inks certified OEKO-TEX Standard 100, produced in ISO 9001 facility.
- Printhead Supply: Replacement printheads for Kyocera and Ricoh G4/G5 printheads used in ATPColor printers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial sublimation printers - no public pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
ATP Color product offering
Product offeringCore offering
ATPCOLOR S.R.L. designs and manufactures industrial direct dye-sublimation textile printers with patented integrated inline heat calander fixation systems. The product line includes direct-to-fabric printers (OneTex and DFP series from 1.9m to 5.3m wide), sublimation paper printers (OnPaper, Karta, DPP series), and belt printing systems (Tinta BFP), sold primarily to digital textile printing companies producing soft signage, sportswear, fashion apparel, and architectural fabrics.
Product overview
ATP Color is a manufacturer of industrial digital textile printing systems, offering three main technology categories: (1) Direct-to-Fabric (DTF) printers branded as OneTex and DFP, which print and fix color inline on polyester fabrics using patented integrated calander technology without requiring separate fixation equipment; (2) Sublimation paper printers branded as OnPaper, Karta, and DPP for transfer printing workflows; and (3) Belt printing systems (BFP). The company also offers legacy upgrade solutions for Roland and Mimaki printers, plus a refurbishment programme to extend printer lifespans. All products use Kyocera or Ricoh industrial printheads and support third-party RIP software including Caldera, Ergosoft, Onyx, Colorgate, and Inedit. The product line spans print widths from 1.9m to 5.3m.
Differentiator
Problem solved
Functional benefit
Products and services
- OneTex 5200 5-meter wide direct-to-fabric printer with patented integrated inline calander for simultaneous printing and heat fixation on polyester fabrics. Flagship model of the OneTex line, also known as DFP2000.
- OneTex 3200 3.2-meter wide direct-to-fabric printer with integrated inline calander and Kyocera printhead technology. Available in 4/6/8 head configurations with speeds up to 320 sqm/h with 8 Kyocera heads.
- DFP1320 MK2 5-meter direct-to-fabric printer featuring 7 international patents, new calander technology, dedicated high-UV-resistance inks, and optional inline cutting and sewing systems. Updated version of the original DFP1320.
- DFP56EW 3.3-meter direct-to-fabric printer with Ricoh G5 printheads (7pl variable drop), achieving speeds up to 119 sqm/h at 600 dpi. Includes CMYK plus optional TCT penetrating fluid channels.
- DFP1320 (3.3m Ricoh G4) 3.3-meter direct-to-fabric printer with Ricoh G4 printheads (8/12 dual-channel configuration) offering speeds of 75-106 sqm/h in 3-pass smooth-screening mode.
- DFP190K 1.9-meter direct-to-fabric printer with Kyocera 4pl variable drop printheads, achieving 120 sqm/h in 2-pass smooth-screening mode with patented integrated calander.
- DFP740 G4 1.9-meter direct-to-fabric printer with Ricoh G4 7pl printheads (8/12 dual-channel), achieving 70 sqm/h in 3-pass mode. Entry-level model with patented integrated calander.
- OnPaper 3300 Large-format sublimation paper printer using Kyocera printheads with speeds up to 230 m2/h in 2-pass mode. Features integrated jumbo roll management, bulk ink system, and optional fabric printing kit.
- OnPaper 1900 Medium-format sublimation paper printer with Kyocera printheads (2-4 configuration), 180cm print width, and capability to print ultra-light 18 g/m2 sublimation paper at maximum speed.
- Karta 330 Large-format sublimation paper printer with Kyocera printheads available in 1.8m, 2.6m, and 3.3m widths. Achieves speeds up to 330 sqm/h in single-pass 600x300 mode.
- Karta 190 MK2 Updated medium-format sublimation paper printer with Kyocera printheads, Easy Jumbo roll system, intelligent screening, and integrated computer for RIP management. Supports 2-4 printheads per channel.
- Karta 190 Medium-format sublimation paper printer with Kyocera 5pl native drop printheads, achieving 75-106 sqm/h with 4-color CMYK configuration. Features multi-stage drying system.
- DPP 740 G5 High-speed sublimation paper printer with Ricoh G5 industrial printheads (7pl, 1280 nozzles) achieving 125 sqm/h in two-pass mode. Features multi-stage drying system and jumbo roll capability up to 60cm diameter.
- Tinta BFP 190 Belt printing system with Kyocera printheads and EasyBelt technology for adhesive belt-driven fabric printing. 190cm width with 4-16 head configurations and speeds up to 212 sqm/h in 8-color 2-pass mode.
- Refurbishment Programme Printer renewal and upgrade service including complete printer refurbishment, printhead upgrades to newer technologies, and support for using new inks on existing printers. Extends printer lifespan beyond original ROI; some printers exceed 1 million sqm printed with up to 50x ROI.
Quantifiable outcome
- 10.6 sqm/Kw/h energy efficiency vs competitor 6.8 sqm/Kw/h (40% improvement)
- +4 more outcomes
Companies that use ATP Color
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
ATP Color technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
ATP Color partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Imaging (PrinterEvolution)coreIn 2011, Global Imaging launched PrinterEvolution to distribute digital textile printers designed and built by ATPColor SRL. Together they have installed over 100 units in the US and Canada. Global Imaging rebranded to sell under the original manufacturer name ATPColor in North America. Service and support for all PrinterEvolution and new ATP devices continues through Global Imaging.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ATP Color competitors and assessment
Company assessmentDirect peers
- Roland DG: Roland manufactures dye-sublimation printers including the XF-640 cited as a benchmark (6.8 sqm/Kw/h) versus ATP Color's OneTex 5200. ATP Color even offers upgrade kits adding inline calender technology to legacy Roland plotters.
- Kornit Digital: Kornit is a publicly-traded leader in direct-to-garment and roll-to-roll digital textile printing with direct-sublimation offerings (Atlas), competing with ATP Color in on-demand fabric and apparel printing applications.
- Mimaki Engineering: Mimaki produces wide-format textile and sublimation printers (TS/TS300P series), directly competing with ATP Color's mid-range offerings. ATP Color sells legacy upgrade modules specifically for Mimaki JV34-260 plotters.
- SPGPrints: SPGPrints is a Dutch manufacturer of industrial rotary and digital textile printing equipment, directly comparable to ATP Color in the wide-format textile/dye-sublimation segment with overlapping customer base.
- MS Printing Solutions (Bobst): MS Printing Solutions, part of Bobst Group, makes industrial digital textile printers competing directly with ATP Color in direct-to-fabric and sublimation segments with similar wide-format industrial positioning.
Broad incumbents
- HP (Large Format Printing): HP Latex and Stitch industrial printers serve overlapping signage and textile applications. As a broad incumbent with far greater resources, HP is a competitive threat to ATP Color in soft signage and wide-format textile segments.
- EFI (Electronics For Imaging): EFI VUTEk is a leading producer of superwide-format digital printers, with textile printing solutions competing head-to-head with ATP Color in signage and soft signage applications. Named as a competitor in ATP Color's materials.
- Durst Group: Durst is a major manufacturer of industrial digital printing systems including wide-format textile printers (Alpha series), directly competing with ATP Color in direct-to-fabric sublimation. Explicitly named as a competitor in ATP Color's market.
Emerging players
- Epson: Epson's SureColor dye-sublimation printers (F-series) compete in the lower-end industrial and mid-market textile printing segments adjacent to ATP Color's smaller-format models.
Others
- PrintFactory: PrintFactory provides RIP and color management software compatible with a wide range of industrial textile printers including ATP Color's product line, serving as an ecosystem partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ATP Color social profiles
Digital presenceATP Color compliance and trust
Trust signalCompliance3 records
ATP Color financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATP Color leadership team
Management profileNumber of profiles
Profiles1 record
ATP Color funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATP Color M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATP Color
What does ATP Color do?
ATPCOLOR S.R.L. designs and manufactures industrial direct dye-sublimation textile printers with patented integrated inline heat calander fixation systems. The product line includes direct-to-fabric printers (OneTex and DFP series from 1.9m to 5.3m wide), sublimation paper printers (OnPaper, Karta, DPP series), and belt printing systems (Tinta BFP), sold primarily to digital textile printing companies producing soft signage, sportswear, fashion apparel, and architectural fabrics.
Is ATP Color a public or private company?
ATP Color is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATP Color founded?
ATP Color was founded in 2003. It employs 11 to 50 people.
Where is ATP Color based?
ATP Color is headquartered in Senago, Italy, in the Europe region.
How does ATP Color make money?
Four revenue lines are on record. Industrial Textile Printers are the primary driver. The others are printer Refurbishment Services, water-based Sublimation Inks and printhead Supply.
Who are ATP Color's main competitors?
Direct peers on record are Roland DG, Kornit Digital, Mimaki Engineering, SPGPrints and MS Printing Solutions (Bobst). Broad incumbents are HP (Large Format Printing), EFI (Electronics For Imaging) and Durst Group. Epson is listed as an emerging player. PrintFactory is listed as an others.
Does ATP Color have an API?
No public API is recorded for ATP Color.
What industry is ATP Color in?
ATP Color's product category is Industrial Digital Textile Printing Equipment. Its primary akta.pro industry code is IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation). Its SIC code is 3555.