Global Media Congress

Name

Global Media Congress

Legal name

Capital Events LLC

Website

https://globalmediacongress.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Defence Exhibition and Conference Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Defence exhibition services
• Trade show management
• Conference organization
• Event sponsorship packages
• Exhibition floor space sales

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Stand Sales: Revenue generated from selling exhibition stands and floor space to defence industry companies, OEMs, contractors, and manufacturers who wish to showcase their products and services at the event.
2. Sponsorship Packages: Tiered sponsorship packages including Diamond, Gold, Associate Partner, Premium Partner, and Supporting Sponsor tiers. Sponsors receive branding, visibility, and exclusive access benefits.
3. Conference Fees: Revenue from the International Defence Conference (IDC) component, including speaker registration and conference participation fees for the IDEX Talks Programme.
4. Event Services: Additional services including hotel booking, visa services, VIP meet and assist, transfers, tours and excursions offered to exhibitors and visitors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Global Media Congress organizes large-scale exhibitions and conferences, with its flagship being the biennial International Defence Exhibition and Conference (IDEX) held at ADNEC Centre Abu Dhabi. The event platform sells exhibition stand space, tiered sponsorship packages, conference registration, and ancillary event services to defence industry companies, OEMs, prime contractors, and government/military delegations worldwide. Supporting event programs include NAVDEX (naval defence), IDEX NEXT GEN, IDEX Future Labs, IDEX & NAVDEX Talks, Innovation Trail, and the CBRNE Hub.

Product overview

IDEX (International Defence Exhibition and Conference) is a biennial defense industry exhibition and conference held at ADNEC Centre Abu Dhabi. The event serves as the premier global platform for showcasing cutting-edge defense technologies and fostering international collaboration among defense entities, governments, and military organizations. The event portfolio includes the main IDEX exhibition, NAVDEX (naval defense), IDEX NEXT GEN (emerging technologies), IDEX Future Labs (innovation sessions), IDEX & NAVDEX Talks (conference discussions), Innovation Trail (showcasing new technologies), and CBRNE Hub (specialized defense zone). The 2025 edition attracted over 206,000 visitors, 1,565 exhibitors from 65 countries across 181,000+ square meters of exhibition space.

Differentiator

Problem solved

Functional benefit

Brands

• IDEX NEXT GEN: Program focused on next generation defense technologies and innovations
• IDEX Future Labs
• IDEX & NAVDEX Talks
• Innovation Trail
• CBRNE Hub

Products and services

• IDEX (International Defence Exhibition and Conference) Biennial international defence exhibition and conference held at ADNEC Centre Abu Dhabi, offering exhibition stands, sponsorship packages, and conference programming to defence industry companies, OEMs, prime contractors, governments, and military delegations. The 2025 edition attracted 206,000+ visitors, 1,565 exhibitors from 65 countries across 181,000+ sqm of exhibition space.
• NAVDEX (Naval Defence Exhibition) Companion naval and maritime defence exhibition running alongside IDEX, showcasing naval vessels, maritime security technologies, and related defence systems to maritime buyers, naval procurement officials, and defence industry companies.
• International Defence Conference (IDC) and IDEX Talks Programme Conference programme held alongside IDEX, comprising speaker sessions and registration-based participation for defence industry professionals, policymakers, and government delegates.
• Event Sponsorship Packages Tiered sponsorship offerings (Diamond, Gold, Associate, Premium, Supporting) providing branding, visibility, and exclusive access benefits to defence industry companies that wish to gain premium positioning at IDEX and NAVDEX.
• Exhibition Stand and Floor Space Sales Sale of exhibition stands and floor space at ADNEC Centre Abu Dhabi to defence industry companies, OEMs, contractors, and manufacturers for showcasing products and services at IDEX and NAVDEX.
• Event Services (Hotel, Visa, Transfers, VIP Meet-and-Assist, Tours) Professional event services including hotel booking, visa services, VIP meet-and-assist, ground transfers, tours, and excursions offered to exhibitors and visitors to facilitate international participation at IDEX and NAVDEX.

Quantifiable outcome

• 206,000+ visitors attended IDEX 2025
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Tawazun CouncilcoreStrategic or Co-development PartnerIn Association With - Tawazun Council is a strategic partner of IDEX, contributing to the event's positioning as a key UAE defence industry institution.
• EDGE GroupcoreStrategic or Co-development PartnerStrategic Partner - EDGE Group is one of the world's leading advanced technology groups, serving as a key strategic partner for IDEX 2025/2027.
• Calidus LLCsecondaryGTM or Marketing PartnerAssociate Partner - Calidus is a UAE-based defence company that serves as an associate partner for IDEX events.
• TAG DynamicssecondaryGTM or Marketing PartnerPremium Partner - TAG Dynamics provides premium partnership support for IDEX events.
• Streit GroupsecondaryGTM or Marketing PartnerDiamond Sponsor - Streit Group, a manufacturer of armoured vehicles, serves as Diamond sponsor and media partner for IDEX.
• Inventechs TechnologysecondaryGTM or Marketing PartnerGold Sponsor - Inventechs Technology provides gold-level sponsorship for IDEX.
• BlackSkyminorGTM or Marketing PartnerSupporting Sponsor for IDEX Talks - BlackSky provides supporting sponsorship specifically for the IDEX Talks Programme.
• GAMI (General Authority for Military Industries)coreStrategic or Co-development PartnerSpotlight Pavilion Partner - GAMI serves as a spotlight pavilion partner, representing Saudi Arabia's military industries authority.
• Trends Research & AdvisorysecondaryStrategic or Co-development PartnerKnowledge Partner - Trends Research provides research and advisory content as the knowledge partner for IDEX.
• Event GuidessecondaryGTM or Marketing PartnerOfficial Preview and Show Guide Partner - Event Guides produces the official preview and show guide for IDEX.
• Arabian AerospacesecondaryGTM or Marketing PartnerOfficial English Language Show Dailies Partner - Arabian Aerospace provides daily coverage in English for the IDEX exhibition.
• Nation ShieldsecondaryGTM or Marketing PartnerOfficial Arabic Language Show Dailies Partner - Nation Shield provides daily coverage in Arabic for the IDEX exhibition.
• Army RecognitionsecondaryGTM or Marketing PartnerOfficial Online Show Daily & Official Web TV - Army Recognition provides online daily coverage and web TV services for IDEX.
• NAVDEXcoreStrategic or Co-development PartnerCo-located naval defence exhibition held alongside IDEX at ADNEC Centre Abu Dhabi, creating a comprehensive defence event covering land, sea, and air defence systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DSEI (Defence and Security Equipment International): Biennial defence and security exhibition held in London, organised by Clarion Events. Directly comparable as a large-scale international defence trade show targeting primes, OEMs, and government delegations; competes head-to-head with IDEX for global exhibitor mindshare.
• Farnborough International Airshow: Biennial aerospace and defence exhibition held in the UK. Comparable in scale and as a flagship global aerospace/defence platform for primes, OEMs, and government delegations; competes for the same Boeing/Airbus-tier exhibitors as IDEX.
• DefExpo (India Defence Exhibition): Biennial defence exhibition organised by the Government of India. Comparable as a sovereign-backed multi-domain defence trade show targeting OEMs, primes, and international delegations — directly competing for emerging-market exhibitor share in Asia.
• AUSA (Association of the United States Army) Annual Meeting & Exposition: Annual US Army-focused defence exposition held in Washington DC. Comparable in pulling major US defence primes and government decision-makers, though more US-centric and Army-focused vs IDEX's multi-domain global positioning.
• KADEX (Kazakhstan Defence Exhibition): Biennial defence exhibition held in Astana, Kazakhstan. Comparable as a state-backed Central Asian defence exhibition targeting OEMs and international delegations; competing for exhibitor share in the post-Soviet and broader Asian defence market.
• Eurosatory: Biennial land and airland defence exhibition held in Paris, organised by COGES. Closely comparable in scope (defence OEMs, government delegations, innovation showcases) and cadence; one of IDEX's primary global competitors for European primes and NATO-country delegations.
• MSPO (International Defence Industry Exhibition, Poland): Annual defence industry exhibition held in Kielce, Poland. Comparable as a Central European multi-domain defence trade show targeting OEMs and NATO delegations; increasingly relevant given rising European defence budgets.

Emerging players

• SOF Week (Special Operations Forces Conference & Exhibition): Annual US-based exhibition focused on special operations and irregular warfare capabilities. Partial overlap with IDEX's CBRNE Hub and NEXT GEN programming; competes for niche defence-tech exhibitor share.

Regional players

• Dubai Airshow: Biennial aerospace and defence exhibition held in Dubai, organised by Tarsus F&E. Regionally adjacent in the UAE/GCC market; overlaps with IDEX on aerospace and defence exhibitors though focused more on air/space than multi-domain land systems.

Broad incumbents

• Informa Markets (defence & security portfolio): Large global events organiser operating DSEI and numerous other defence/security events. Comparable as a publicly-listed incumbent event organiser with multi-event portfolios, contrasting with IDEX's single-event concentrated model under ADNEC Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GMediaCongress
• YouTubeyoutube.com/@idex6310
• Facebookfacebook.com/GMediaCongress
• LinkedInlinkedin.com/company/gmediacongress
• Instagraminstagram.com/idex_uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Media Congress