Latvia.travel

What Latvia.travel does

Latvia.travel is the official national tourism portal of the Republic of Latvia, owned and operated by the Tourism Department (Tūrisma departaments) of the Latvian Investment and Development Agency (Latvijas Investīciju un attīstības aģentūra, LIAA), a Latvian government state entity headquartered in Riga. Established within LIAA in 2016 as successor to the former State Tourism Development Agency, the portal functions as Latvia's national destination marketing organization (DMO), serving three primary user groups: international tourists seeking destination information, tourism industry professionals (tour operators, agencies, MICE planners, associations) accessing partner resources, and media/influencer partners drawing from a free promotional media library.

The platform is built on the Drupal CMS and is structured as a multi-language web portal delivered in 8 languages — Latvian, English, Estonian, Finnish, German, Lithuanian, Swedish, and Japanese — targeting inbound source markets across Northern Europe, the Baltics, the German-speaking world, and Japan. The product suite consists of the latvia.travel portal as the core destination guide (covering attractions, accommodations, dining, events, and the four regions of Kurzeme, Zemgale, Latgale, and Vidzeme), a Trip Planner for itinerary creation, a free Photo and Video Database for media use, downloadable Tourism Brochures and Maps in multiple languages, and a Seasonal Newsletter. Distribution is primarily through the official website, supplemented by a broad organic social presence on Instagram, Facebook, Pinterest, YouTube, Threads, and TikTok, plus FAM trips for travel professionals and participation in international trade missions.

Latvia.travel operates on a non-commercial, publicly funded model. All content, planning tools, brochures, maps, and promotional assets are provided at no cost to visitors and tourism industry professionals; there is no pricing model, no paying customers, and no disclosed commercial revenue. Funding flows from the Latvian government via LIAA's appropriations rather than from user fees or advertising. The portal's economic function is indirect: it drives inbound tourism demand that supports Latvia's broader hospitality, transport, and cultural economy. Headcount is reported at 51–100 employees.

Name

Latvia.travel

Legal name

Latvijas Investīciju un attīstības aģentūra

Website

https://latvia.travel

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Latvia.travel is the official national tourism portal of Latvia, operated by the government agency LIAA. It provides free, multilingual travel information, trip planning tools, and promotional materials to international tourists, tourism industry professionals, and media partners.

Ownership category

akta.pro rank

Product category

National Tourism Information / Destination Marketing

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

akta.pro secondary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• National tourism portal
• Destination marketing
• Travel information services
• Tourism promotion
• Digital tourism content

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels2 records

Marketing channels10 records

Core offering

Latvia.travel is the official national tourism portal of Latvia, operated by the Tourism Department of LIAA. It provides authoritative destination information, travel guides, regional coverage (Kurzeme, Zemgale, Vidzeme, Latgale), event listings, accommodation directories, restaurant guides, and interactive trip planning tools. All content and resources (brochures, maps, media database, newsletter) are offered free of charge in eight languages.

Product overview

Latvia.travel is the official tourism portal of Latvia, operated by the LIAA Tūrisma departaments (Tourism Department of the Investment and Development Agency of Latvia). The offering consists of a unified web portal as the core product, supplemented by a Trip Planner tool for itinerary creation, a free Photo and Video Database for promotional use, downloadable Tourism Brochures and Maps in multiple languages, and a Seasonal Newsletter. The portal covers all major tourism categories including attractions, accommodations, dining, events, and regional guides across Latvia's four regions (Latgale, Vidzeme, Zemgale, and Kurzeme).

Differentiator

Problem solved

Functional benefit

Products and services

• Latvia.travel Official Tourism Portal Official national tourism portal of Latvia, operated by the LIAA Tourism Department, providing destination information, attractions, accommodations, dining, events, regional guides, and travel planning tools in eight languages for international travelers and tourism professionals.
• Trip Planner

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VisitBritain: National tourism agency of Great Britain. A larger-scale DMO showing how a major-market national portal integrates B2B trade development, consumer content, and MICE promotion — relevant for Latvia.travel's structural reference.
• Switzerland Tourism: Mature, well-funded national tourism board for Switzerland. A scaled benchmark demonstrating the upper trajectory of a government-affiliated DMO's content, B2B platform, and multi-language capabilities.
• Tourism Australia: Australian government tourism agency. A globally benchmarked DMO demonstrating large-scale multi-language content delivery, integrated media asset libraries, and B2B trade platforms analogous to what Latvia.travel aims to mature into.

Direct peers

• Visit Finland: National DMO of Finland, Business Finland subsidiary. Direct comparison point as a Nordic neighbor DMO with mature multi-language portal, FAM trip programs, and B2B trade-mission infrastructure aimed at the same European and Japanese feeder markets.
• VisitDenmark: National tourism organization of Denmark. Comparable as a Northern European government-affiliated DMO operating a multi-language destination portal with B2B trade development and leisure tourism focus.
• Lithuania Travel: Official national tourism portal of Lithuania under the Lithuanian Tourism Agency. The third Baltic peer, sharing similar structure (Drupal-style portal, multi-language content, MICE focus) and competing for overlapping inbound audiences.
• Visit Norway: Norway's official tourism portal, Innovation Norway subsidiary. Closely comparable as a Nordic DMO with active multi-channel digital marketing, FAM trip programs, and a similar tourism-export development mandate.
• Visit Estonia: Official national tourism portal of Estonia, operated by Enterprise Estonia's tourism division. Functions as Latvia.travel's most direct Baltic competitor, targeting many of the same Nordic, Finnish, and Western European feeder markets for leisure and MICE visitors.
• Visit Sweden: Swedish national DMO. A larger-scale Nordic peer with a comparable multi-language portal structure, regional tourism guides, and MICE promotion capabilities, providing scale benchmarks for Latvia.travel's operations.
• Visit Iceland: Iceland's national tourism portal. Comparable as a small-population northern European DMO that successfully built global destination brand awareness through digital content, making it a useful benchmark for Latvia.travel's brand-building trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xthreads.net/@latviatravel
• YouTubeyoutube.com/user/latviatourism
• Facebookfacebook.com/LatviaTravel
• Instagraminstagram.com/latviatravel
• Pinterestpinterest.com/latviatravel
• TikToktiktok.com/@latviatravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latvia.travel