The City of Moab

What The City of Moab does

The City of Moab is a municipal government entity incorporated under the laws of the State of Utah and located in Grand County, serving residents, local businesses, and visitors within the Moab city limits. Its headquarters is at 217 East Center Street, Moab, UT 84532, with operational facilities including a Utility Services campus at 1070 West 400 North (water, sewer, wastewater reclamation) and the Moab Arts & Recreation Center at 111 East 100 North. The city delivers the full scope of municipal services — public safety (police), public works, planning and zoning, building inspection, parks and recreation (Moab Arts & Recreation Center, Moab Recreation & Aquatic Center, Sports and Recreation), public transit (Moab Area Transit), animal services, business licensing, and community engagement.

The city's revenue mechanics are tax-and-fee based, with no commercial SaaS, technology products, or APIs offered. Funding streams include a combined 9.35% sales and use tax (state, local, county option, highway, transportation infrastructure, rural hospital, recreation, arts and parks, and resort community components); a 0.002149 property tax reintroduced in 2024 after 24 years at zero, dedicated to capital improvement and facility maintenance; a 1.5% transient room tax on overnight accommodations; recurring water, sewer, and wastewater utility charges; a 0.10% recreation, arts and parks tax; and one-time business licensing fees. Sales and use taxes pay for administrative and operational costs while property tax is earmarked for capital and maintenance.

City operations are supported by a CivicPlus content management system for the public website, a Breezy HR-powered employment portal, an Xpress Bill Pay utility billing integration, a multi-channel communication footprint (Facebook, X, Instagram, YouTube, Nextdoor, Notify Me email alerts, RSS feeds, EngageMoab community portal), and council meetings broadcast on YouTube. Governance is provided by an elected Mayor (Joette Langianese), five-member City Council, City Manager (Michael Black), and a department-director leadership team spanning Police, Public Works, Public Utilities, Community Development, Engineering, Strategic Initiatives & Sustainability, Arts, Parks/Recreation/Trails, Finance, Human Resources, and Communications & Engagement.

Name

The City of Moab

Legal name

City of Moab

Website

https://moabcity.gov

Company type

Private

Founded year

1900

Operating status

Operating

Short description

The City of Moab is a municipal government in Grand County, Utah, providing public safety, water/sewer/wastewater utilities, planning, transit, parks, and recreation services to city residents, local businesses, and visitors via tax revenues, utility fees, and licensing.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Water, Sewage and Other Systems (2213), Sewage Treatment Facilities (221320), Administration of Environmental Quality Programs (9241), Police Protection (922120)

SIC

Water Supply (4941), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Refuse Systems (4953)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Solid Waste & Recycling Services Administration (BPAIACAH), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA), Street & Public-Space Litter Collection (Bins, Parks, Transit) (EUAIAAAG)

Keywords

• Municipal government services
• Public utility services
• Public safety services
• Parks and recreation
• Urban planning

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Sales and Use Taxes: The City of Moab collects combined sales and use tax rate of 9.35%, which includes state sales tax (4.85%), local sales tax (1.0%), county option (0.25%), highway tax (0.30%), transportation infrastructure tax (0.25%), rural hospital tax (1.0%), recreation arts and parks tax (0.10%), and resort community tax (1.60%). Sales taxes are a significant source of City general fund revenues that pay for administrative and operational costs.
2. Property Taxes: The City of Moab has had a property tax in place for decades. In 1992, the City Council set the property tax at 0% (zero). In 2024, for the first time in 24 years, the City Council voted to increase the property tax rate to 0.002149 for properties within city limits. Property tax revenues are dedicated to capital improvement projects, and facility and equipment maintenance and repairs.
3. Transient Room Tax: Visitors staying in overnight accommodations in the city or county pay an additional 1.5% transient room tax, along with other state and county taxes.
4. Utility Services: Revenue from water, sewer, and wastewater reclamation utility services provided to residents and businesses. The city operates Water Division, Sewer Division, and Wastewater Reclamation Facility.
5. Recreation Arts and Parks Tax: A 0.10% tax dedicated to recreation, arts, and parks programs and facilities.
6. Business Licensing: The City of Moab licenses all businesses within Moab City Limits. Business licensing fees collected through the Treasurer's office.

Pricing tiers

Distribution channels5 records

Marketing channels10 records

Core offering

The City of Moab provides municipal government services to residents, businesses, and visitors within city limits, including public safety (police, fire support), utilities (water, sewer, wastewater reclamation), public transit (Moab Area Transit), parks and recreation (MARC, MRAC), planning and zoning, business licensing, animal shelter services, and community engagement programs. Service delivery is funded primarily through taxes and user fees collected by the city.

Product overview

The City of Moab is a municipal government entity offering public services to residents and visitors, not a commercial technology company. Its operations include city administration, public safety (police, fire), utilities (water, sewer, wastewater), transportation (Moab Area Transit), recreation facilities (Moab Arts & Recreation Center, Moab Recreation & Aquatic Center, Sports and Recreation), planning and zoning, business licensing, and various community services. No commercial tech products or SaaS offerings are provided.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Utility Services
• Sewer Utility Services
• Wastewater Reclamation Services
• Police Protection Services
• Moab Area Transit
• Moab Arts & Recreation Center (MARC)
• Moab Recreation & Aquatic Center (MRAC)
• Planning and Zoning Services
• Business Licensing
• Animal Shelter Services

Quantifiable outcome

• Sales tax rate of 9.35% collected on transactions within city limits
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• City of Page, Arizona: Small Arizona tourism gateway municipality near Glen Canyon National Recreation Area and Lake Powell. Comparable municipal utility operation (water/wastewater), tourism-driven sales tax base, and small-city service delivery model.
• City of Sedona, Arizona: Tourism-driven Arizona resort city of comparable small size, dependent on natural-landscape visitation. Operates municipal utilities, transit, and recreation with a similar mix of sales, bed, and resort taxes funding general operations.
• Town of Jackson, Wyoming: Gateway community to Grand Teton and Yellowstone National Parks. Operates a similar municipal services stack funded heavily by tourism and resort taxes, with comparable small population and large seasonal visitation swings.
• Town of Telluride, Colorado: Small Colorado resort town with a tourism-driven real estate and sales tax base. Operates comparable municipal utilities, transit (free gondola transit), and recreation services with similar dependence on resort community tax revenues.
• Town of Estes Park, Colorado: Colorado gateway municipality to Rocky Mountain National Park. Comparable small-town tourism economy, similar revenue mix (sales tax plus lodging tax), and analogous operating profile with water/wastewater utilities, transit, and parks/recreation services.
• Town of Breckenridge, Colorado: Colorado mountain resort municipality with similar small-population, large-visitor profile. Operates water/wastewater utilities, transit, and recreation with comparable resort-tax funding mechanisms and gateway-economy characteristics.
• City of Gatlinburg, Tennessee: Tennessee gateway city to Great Smoky Mountains National Park. Operates municipal utilities, transit, and tourism services funded by a similar transient lodging and sales tax structure, with comparable gateway-to-park economic dependence.
• City of West Yellowstone, Montana: Small Montana gateway town adjacent to Yellowstone National Park. Tourism-dependent municipal revenue, comparable small-population service footprint, and direct exposure to federal park policy decisions.
• Town of Springdale, Utah: Small Utah municipality directly serving as the gateway to Zion National Park. Operates a comparable municipal services portfolio (utilities, transit, planning, public safety) funded by tourism-driven transient room and sales taxes — the closest functional peer to Moab in Utah.

Others

• Grand County, Utah: Same-county, different-level government serving the same Moab region. Operates overlapping public services (transportation safety action plans jointly with the City, countywide tax administration, public health) and shares the same tourism-driven economic base — a vertically related peer for regional benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cityofmoab
• YouTubeyoutube.com/@MoabCityGovernment
• Facebookfacebook.com/cityofmoab
• Instagraminstagram.com/moabcity
• LinkedInlinkedin.com/company/city-of-moab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The City of Moab