Earth Rover Program
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Earth Rover Program firmographics
Firmographics- Name
- Earth Rover Program
- Legal name
- Earth Rover Program
- Website
- https://earthroverprogram.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Earth Rover Program industry classification
Industry- Product category
- Agricultural Technology / Soil Health Monitoring
- NAICS
- Geophysical Surveying and Mapping Services (541360), Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Satellite Imagery & Monitoring Platforms (AFAAAFAI)
- akta.pro secondary industries
- Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion) (AFAAAGAG)
Keywords
Where Earth Rover Program is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Earth Rover Program business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Philanthropic Support: The organization depends on critical philanthropic support and grants to fund operations. The primary funding model is charitable donations and grant funding.
- Research Grants: Scientific and governmental grants support the research activities. ERP has secured approximately GBP 3M in initial funding.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Earth Rover Program product offering
Product offeringCore offering
Earth Rover Program is a not-for-profit research organization that develops and applies non-invasive seismic-based soil imaging technology (Soilsmology) to map soil properties such as bulk density, moisture, structure, horizons, and carbon content. It offers a combination of low-cost hardware sensors (LOMbox and MEMS kits), open-source software tools (Shaker, SoilFormer, ERP-GPT/SoilGPT), large soil datasets (LUCAS-MEGA), and field survey services conducted through regional hubs for farmers, soil scientists, land managers, and policymakers.
Product overview
The Earth Rover Program is a not-for-profit organisation developing an integrated toolkit for understanding soil systems at scale through its Soilsmology methodology. The product portfolio centers on non-invasive seismic-based soil monitoring, combining hardware (LOMbox sensors at ~GBP 100, MEMS sensor kits at ~GBP 10), software tools (Shaker seismic modeling), and AI products (ERP-GPT/SoilGPT-EU AI assistant, SoilFormer model). Key data products include LUCAS-MEGA dataset (70,000+ samples) and the vision of a Global Soilcast for real-time soil health monitoring. The platform enables farmers, land managers, and soil scientists to access soil insights via natural language interfaces, structured data APIs, and seismic imaging outputs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Bulk density measurement correlation coefficient above 95% compared to physical soil cores
- +3 more outcomes
Companies that use Earth Rover Program
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Earth Rover Program technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature11 records
Earth Rover Program partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and secondary.
- Hogan LovellsminorLegal services supporter for the organization.
- Alliance of Bioversity International and CIATcoreWorld-leading research institution and part of CGIAR network in 100 countries studying climate change, biodiversity loss, and environmental degradation. Hosts Colombian hub and collaborates on soil health research.
- Centre For Ecosystem Restoration Kenya (CER-K)coreHosts ERP's Limuru hub in Kenya, facilitating monitoring, quantification, and improvement of soil health across Kenya and Eastern Africa using geophysical methods.
- Harper Adams UniversitycoreHosts Shropshire hub, provides soil science expertise, soil hall facilities for controlled experiments, and research collaboration on agricultural soil management.
- University of ExetercoreHosts Devon hub focused on sensor development, seismology, and AI. Provides access to research groups, diverse seismology instrument pool, and laboratory facilities.
- Soulton HallminorPartner organization supporting ERP operations.
- Rothamstead ResearchsecondaryConducted field surveys at Rothamstead research station, collaborates on soil research activities near Devon hub.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Earth Rover Program competitors and assessment
Company assessmentDirect peers
- CropX: Commercial precision-agriculture platform using in-field sensors and agronomic analytics for irrigation, soil, and crop decisions—directly comparable end-customer (farmers) and overlapping soil-health value proposition, though CropX focuses on hardware-led farm management rather than seismic imaging.
- Arable Labs: Agricultural sensing and data platform combining in-field weather, crop, and soil sensors with analytics for farmers and agribusiness—comparable customer segment and sensor-driven decision-support offering, though with a different sensing modality (meteorological/reflectance vs. seismic).
- Teralytic: Soil sensor company deploying in-field probes for moisture, salinity, and nutrient profiling—most directly comparable on the soil-sensing-for-agriculture axis, with shared emphasis on affordable hardware and farmer-facing data.
- Soil Health Institute: US-based non-profit focused on soil health research, measurement, and adoption—directly comparable mission to ERP's soil health mapping and regenerative-agriculture goals, with shared emphasis on bulk density and soil carbon measurement.
Broad incumbents
- Syngenta Group: Global agriscience company with growing digital-farming and soil-health offerings—overlaps with ERP's farmer customer base and regenerative-agriculture positioning but competes from a much larger commercial agrochemical and seed portfolio.
- Trimble Agriculture: Large precision-agriculture incumbent offering GPS guidance, variable-rate application, and farm management software—overlaps with ERP's precision-agriculture end market but operates as a broad portfolio player, not a specialist in non-invasive soil imaging.
- Bayer Climate FieldView: Digital farming platform from Bayer serving hundreds of thousands of farmers with agronomic data and satellite imagery—comparable end customer and adjacent soil/health offerings but as part of a much broader portfolio under a global agrochemical giant.
- CGIAR: Global agricultural research partnership (including Alliance of Bioversity/CIAT, an ERP partner) operating across 100+ countries on climate, biodiversity, and food security—comparable mission, non-profit research model, and global hub structure to ERP's four-hub footprint.
Others
- The Nature Conservancy: Large environmental non-profit engaged in soil, land, and climate programs globally—comparable on the non-profit mission and land-management focus, but operates as an implementing/funding body rather than a soil-sensing technology developer.
Emerging players
- Planet Labs: Earth-observation satellite company providing high-cadence imagery for agriculture, forestry, and environmental monitoring—comparable on the remote-sensing-for-agriculture axis but with a satellite rather than seismic imaging modality, making it a partial-overlap emerging competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Earth Rover Program social profiles
Digital presenceEarth Rover Program compliance and trust
Trust signalCompliance1 record
Earth Rover Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Rover Program leadership team
Management profileNumber of profiles
Profiles18 records
Earth Rover Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Rover Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Rover Program
What does Earth Rover Program do?
Earth Rover Program is a not-for-profit research organization that develops and applies non-invasive seismic-based soil imaging technology (Soilsmology) to map soil properties such as bulk density, moisture, structure, horizons, and carbon content. It offers a combination of low-cost hardware sensors (LOMbox and MEMS kits), open-source software tools (Shaker, SoilFormer, ERP-GPT/SoilGPT), large soil datasets (LUCAS-MEGA), and field survey services conducted through regional hubs for farmers, soil scientists, land managers, and policymakers.
Is Earth Rover Program a public or private company?
Earth Rover Program is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Earth Rover Program founded?
Earth Rover Program was founded in 2023. It employs 11 to 50 people.
Where is Earth Rover Program based?
Earth Rover Program is headquartered in London, United Kingdom, in the Europe region.
How does Earth Rover Program make money?
Two revenue lines are on record. Philanthropic Support is the primary driver. The others are research Grants.
Who are Earth Rover Program's main competitors?
Direct peers on record are CropX, Arable Labs, Teralytic and Soil Health Institute. Broad incumbents are Syngenta Group, Trimble Agriculture, Bayer Climate FieldView and CGIAR. The Nature Conservancy is listed as an others. Planet Labs is listed as an emerging player.
Does Earth Rover Program have an API?
Yes. ERP-GPT API enables Large Language Models to interrogate soil data from Europe and Africa. The system uses vector databases and knowledge graphs for domain-grounded AI assistance, providing real-world soil and land information through retrieval-augmented generation. The API delivers grounded, context-aware guidance for farmers, land managers, and soil scientists by combining expert soil knowledge with global data. LUCAS-MEGA is released with open access and accompanied by composable, agent-friendly APIs that support structured querying and data-driven workflows.
What industry is Earth Rover Program in?
Earth Rover Program's product category is Agricultural Technology / Soil Health Monitoring. Its primary akta.pro industry code is AFAAAFAI, Satellite Imagery & Monitoring Platforms, with a secondary code of AFAGALAC, Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral). Its NAICS code is 541360 and its SIC code is 700.