The Plug Media
The Plug Media is a Mumbai-based, founder-owned social media marketing agency offering influencer marketing, talent management, public relations, video production, and social media management services to enterprise brands across fashion, beauty, entertainment, automotive, technology, and FMCG verticals in India.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Plug Media does
The Plug Media is a Mumbai-based, founder-owned social media marketing agency operating in India since November 2018 under the legal entity Vitors. The firm offers five integrated services: Influencer Marketing, Talent Management, Public Relations, Video Production, and Social Media Management, positioning itself as a 360-degree fully inclusive social media marketing organization. Co-founded by Rohit Golia, the agency maintains a roster of digital creators and delivers campaigns across Fashion & Beauty, Entertainment & Media, F&B and Hospitality, Automotive, and Technology & Electronics verticals.
The company's customer base is dominated by enterprise brands and includes 100+ named logos spanning Nykaa, Myntra, Lakme, Maybelline, Swarovski, Disney, Netflix, Samsung, BMW, Audi, Coca-Cola, HDFC Bank, and others. The core product is professional services delivery rather than a technology platform — the firm explicitly states its capabilities lie in human expertise, creative production, and relationship management, with no proprietary platform, API, SDK, or AI/ML features disclosed. Outreach is conducted directly via website consultation requests, WhatsApp Business, and personal phone and email contacts.
Revenue is generated through project-based professional services engagements (campaign fees, talent representation, video production retainers) across multiple verticals in a single geographic market (India). Pricing is not publicly disclosed but free consultations are offered for all service lines. The company is privately held with no disclosed funding rounds, no institutional investors, no parent company, and ownership concentrated with the founders. Headcount is reported at 11-50 employees, all based out of a single Mumbai headquarters at Veera Desai Road, Andheri West.
The Plug Media firmographics
Firmographics- Name
- The Plug Media
- Legal name
- Vitors
- Website
- https://theplugmedia.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Plug Media is a Mumbai-based, founder-owned social media marketing agency offering influencer marketing, talent management, public relations, video production, and social media management services to enterprise brands across fashion, beauty, entertainment, automotive, technology, and FMCG verticals in India.
- Ownership category
- akta.pro rank
The Plug Media industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industries
- Digital PR & Social Media Communications (MPAAADAJ), Media Relations & Press Office Services (MPAAADAI)
Keywords
Where The Plug Media is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Plug Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Influencer Marketing Services: The company manages influencer marketing campaigns for brands across various verticals including fashion, beauty, technology, F&B, travel, auto, and entertainment. They connect brands with relevant influencers and manage campaign execution.
- Talent Management: The company represents and manages digital talent/creators, providing career management, brand partnerships, and content opportunities for their roster of influencers.
- Social Media Management: Full-service social media management including content creation, scheduling, analytics, and strategy execution for brands.
- Public Relations: PR services to manage brand reputation, media relations, and public communications.
- Video Production: Video content creation services for brand campaigns, social media content, and promotional materials.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Plug Media product offering
Product offeringCore offering
The Plug Media is a 360-degree social media marketing agency offering five integrated services under one roof: Influencer Marketing, Talent Management, Public Relations, Video Production, and Social Media Management. The firm connects brands with relevant social media influencers and manages end-to-end campaign execution across verticals such as fashion, beauty, technology, F&B, travel, auto, and entertainment.
Product overview
The Plug Media operates as a 360-degree fully inclusive social media marketing organization offering an integrated suite of five core services: Influencer Marketing (campaign management across Fashion, Beauty, Technology, F&B, Travel, Auto, and Entertainment verticals), Talent Management (representation for digital creators), Public Relations, Video Production, and Social Media Management. The company serves as a one-stop solution where these services complement each other—influencer campaigns are supported by in-house video production capabilities, managed talent roster, and social media management, while PR services enhance overall brand positioning. Established in November 2018, the company has positioned itself as an industry pioneer with a portfolio of notable brand clients including Swarovski, Nykaa, Myntra, Lakme, Maybelline, and over 100 other brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Strategic campaign management connecting brands with social media influencers across Fashion, Beauty, Technology, F&B, Travel, Auto, and Entertainment verticals, covering end-to-end influencer outreach and campaign execution.
- Talent Management Representation and career management for digital creators, influencers, and performers, including brand partnership facilitation and content opportunity management for managed talent.
- Public Relations Media relations and public communications services for brand reputation management and awareness campaigns.
- Video Production End-to-end video content creation including brand films, social media videos, and influencer marketing video assets for clients such as Tresemme, Garnier, Myntra, Maybelline, Nykaa, and L'Oréal.
- Social Media Management Comprehensive management of brand social media presence including content planning, posting, engagement, analytics, and strategy execution.
Companies that use The Plug Media
Customer profileNamed customers50 records
Segments6 records
Ideal customer profiles2 records
The Plug Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Plug Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Plug Media competitors and assessment
Company assessmentDirect peers
- One Impression: India-based influencer marketing platform and agency connecting brands with creators — directly comparable to The Plug Media's influencer marketing and talent management services in the same domestic market.
- Plixxo (by POPxo): Indian influencer marketing platform representing a large creator community — directly comparable to The Plug Media's influencer campaign management and talent roster services.
- Winkl: India-focused influencer marketing agency and platform offering end-to-end campaign management — comparable to The Plug Media's full-service influencer marketing and content production stack.
- Chtrbox: Indian influencer marketing platform that connects brands with creators across categories — direct peer for The Plug Media's core influencer campaign and talent management offerings.
- Value 360 Communications: India-based integrated communications agency spanning PR, influencer marketing, digital, and content — directly comparable to The Plug Media's 360-degree service model.
- Buzzoka: Indian influencer marketing agency providing campaign management and content services across categories — comparable to The Plug Media's influencer marketing and video production offerings.
- Schbang: Mumbai-based integrated creative, social media, and influencer marketing agency — strong geographic and service-overlap match with The Plug Media's Mumbai headquarters and 360-degree offerings.
Broad incumbents
- Adfactors PR: Largest Indian public relations firm offering media relations, reputation management, and integrated communications — directly comparable to The Plug Media's PR service line, though at much larger scale and broader scope.
- Wavemaker (GroupM): Global media agency within GroupM operating in India with integrated digital and influencer capabilities — comparable to The Plug Media as a larger incumbent offering overlapping services to enterprise brands.
Emerging players
- Influencer.com (now Later Influence): Technology-led global influencer marketing platform with campaign management capabilities — comparable to The Plug Media's influencer marketing service line but differentiated by proprietary tech stack.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Plug Media social profiles
Digital presenceThe Plug Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plug Media leadership team
Management profileNumber of profiles
Profiles1 record
The Plug Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plug Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plug Media
What does The Plug Media do?
The Plug Media is a 360-degree social media marketing agency offering five integrated services under one roof: Influencer Marketing, Talent Management, Public Relations, Video Production, and Social Media Management. The firm connects brands with relevant social media influencers and manages end-to-end campaign execution across verticals such as fashion, beauty, technology, F&B, travel, auto, and entertainment.
Is The Plug Media a public or private company?
The Plug Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Plug Media founded?
The Plug Media was founded in 2018. It employs 11 to 50 people.
Where is The Plug Media based?
The Plug Media is headquartered in Mumbai, India, in the Asia region.
How does The Plug Media make money?
Five revenue lines are on record. Influencer Marketing Services are the primary driver. The others are talent Management, social Media Management, public Relations and video Production.
Who are The Plug Media's main competitors?
Direct peers on record are One Impression, Plixxo (by POPxo), Winkl, Chtrbox, Value 360 Communications, Buzzoka and Schbang. Broad incumbents are Adfactors PR and Wavemaker (GroupM). Influencer.com (now Later Influence) is listed as an emerging player.
Does The Plug Media have an API?
No public API is recorded for The Plug Media.
What industry is The Plug Media in?
The Plug Media's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 5418 and its SIC code is 7311.