Hay Dairies

What Hay Dairies does

Hay Dairies Pte Ltd is a Singapore-incorporated, family-owned dairy business operating the country's only goat farm since 22 December 1988, located at 250 Neo Tiew Crescent in the Lim Chu Kang agricultural zone. Founded by Mr. Hay Yak Tang, whose family transitioned from pig farming to goat farming with government support when pig farming was phased out in Singapore in the early 1980s, the farm maintains more than 800 crossbred goats of Alpine, Nubian, Toggenburg, and Saanen heritage originally imported from Minnesota, USA. Daily milking yields approximately 3 liters per goat, processed through low-temperature pasteurization at 75°C for 15 seconds followed by rapid cooling to 4°C, producing fresh goat milk in 200ml and 800ml bottles in original and chocolate flavors, with no preservatives added and an average 10-day shelf life.

The company's revenue is generated across five streams: (1) direct farm purchase at the Neo Tiew farm, (2) island-wide home delivery within mainland Singapore using temperature-controlled chiller trucks with a minimum 1,600ml order and a recurring subscription option, (3) retail distribution through Cold Storage, Market Place by Jasons, and Prime Supermarket chains across Singapore plus online listings on RedMart and Cold Storage Online, (4) chargeable educational farm tours targeting MOE-registered schools and groups (Morning S$18.00+GST, Afternoon S$15.00+GST, Sustainability Education S$28.50+GST), and (5) ancillary merchandise including Alfalfa Hay, cooler boxes, and souvenirs. Customer segments are health-conscious consumers (lactose-intolerant, eczema, asthma, milk-allergy sufferers), infants and young children, schools and educational groups, and families/tourists visiting the farm.

Hay Dairies is regulated by the Singapore Food Agency (SFA) and the National Environment Agency (NEA), independently audited by SGS (Singapore) for food safety and animal welfare, and has held consecutive AVA Certificates from 2007 through 2015. The technology stack is limited to a WordPress-based website, Omise and HitPay payment gateways, and the Dot Digital email marketing platform, with no AI/ML capabilities, no mobile app, and no external funding or institutional ownership. The company's competitive position rests on its regulatory exclusivity as Singapore's sole licensed goat farm, 35+ years of brand equity, and a multi-channel distribution footprint.

Name

Hay Dairies

Legal name

Hay Dairies Pte Ltd

Website

https://haydairies.sg

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Hay Dairies is Singapore's only licensed goat farm since 1988, producing and selling fresh pasteurized goat milk through farm-direct, home delivery, retail (Cold Storage, Market Place, Prime), and online channels, serving health-conscious consumers, families, and MOE-registered schools.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Goat Farming (11242), Goat Farming (112420)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

akta.pro secondary industry

Milk Collection & On-Farm Handling (Sheep/Goat) (AFAEAFAJ)

Keywords

• Goat milk production
• Fresh dairy products
• Pasteurized milk
• Farm tours
• Home delivery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Goat Milk Product Sales: Direct sale of fresh goat milk in 200ml and 800ml bottles, in original and chocolate flavors. Sold through farm direct purchase, home delivery, and retail stores.
2. Home Delivery Subscription: Recurring home delivery orders for farm fresh goat milk delivered to doorstep. Minimum order of 1600ml required.
3. Educational Farm Tours: Chargeable educational farm tours for groups of 10 or more people. Packages include Morning Package (S$18.00+GST), Afternoon Package (S$15.00+GST), and Sustainability Education Package (S$28.50+GST).
4. Merchandise and Souvenirs: Sale of Alfalfa Hay (SGD 6.00 per packet) for goat feeding, souvenirs including cotton shopping bags, drawstring bags, handmade goat soap, and cooler boxes.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hay Dairies is the only goat farm in Singapore, operating since 1988 with more than 800 mixed-breed goats. The company produces and sells fresh pasteurized goat milk in 200ml and 800ml bottles (original and chocolate flavors), distributed through direct farm purchase, island-wide home delivery, and supermarket retail. The farm also offers educational farm tours and sustainability education packages for groups and schools.

Product overview

Hay Dairies is Singapore's only goat farm since 1988, operating as a vertically integrated dairy operation. The core product is Fresh Goat Milk (200ml and 800ml in original and chocolate flavors), sold through three channels: Direct Farm Purchase, Home Delivery Service, and Retail Store Distribution (Cold Storage, Market Place, Prime Supermarket, and online via RedMart/Cold Storage online). Add-on offerings include farm visits (Free & Easy Tours and chargeable Educational Farm Tours with Morning, Afternoon, and Sustainability Education packages), Alfalfa Hay for goat feeding, Cooler Boxes for milk transport, Souvenir Products, and a Recurring Order subscription service. The farm houses over 800 mixed-breed goats and is independently audited by SGS for quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Goat Milk Fresh pasteurized goat milk produced locally at Hay Dairies Singapore farm. Available in two sizes (200ml and 800ml) and two flavors (original and chocolate). Pasteurized at 75 degrees Celsius for 15 seconds with no preservatives added. Sold to individual consumers, families, and health-conscious buyers.
• Home Delivery Service

Quantifiable outcome

• Goat milk is closer to human milk than cow milk due to protein structure (absence of alpha-s1 casein, higher proportion of beta-casein)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Sembawang Corp Recycling DivisionminorOthersLong-term working relationship for recycling all used plastic bottles at the farm. Part of Hay Dairies' sustainability practices.
• Singapore Food Agency (SFA)coreOthersRegulatory body governing food safety, animal welfare, and farm operations. Previously known as AVA and PPD. Oversees compliance with food safety standards.
• National Environment Agency (NEA)coreOthersRegulatory body overseeing environmental protection standards for farm operations.
• SGS (Singapore)coreOthersIndependent third-party auditor ensuring Hay Dairies maintains top quality supply of fresh goat milk and complies with food safety standards.
• RedMart (Lazada)minorChannel Partner/ Reseller/ DistributorThird-party online marketplace distributing Hay Dairies goat milk products to consumers in Singapore.
• Cold Storage OnlineminorChannel Partner/ Reseller/ DistributorOnline delivery channel for Cold Storage supermarket, offering Hay Dairies goat milk products for home delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• St. Helen's Farm: UK-based goat dairy producing fresh and UHT goat milk, butter, cheese and yogurt. Comparable as a specialty goat dairy with on-farm heritage, retail distribution, and a focus on digestibility and hypoallergenic positioning similar to Hay Dairies' marketing.
• Meyenberg Goat Milk Products: Long-established US goat milk brand offering fluid, evaporated and powdered goat milk. Closely comparable business model: vertically integrated goat dairy producing multiple formats of pasteurized goat milk for health-conscious consumers.
• Caprilac: Australian goat milk producer and brand selling UHT and powdered goat milk products. Directly comparable as a pure-play goat milk company targeting lactose-intolerant and health-conscious consumers through specialty retail and online channels.
• Delamere Dairy: UK goat and sheep milk producer with fluid milk, cheese and yogurt ranges. Comparable as a multi-product goat dairy selling into retail with health-and-wellness positioning aimed at consumers with cow-milk intolerance.

Emerging players

• Vitaco Holdings: Australia/NZ health and wellness nutrition company producing dairy, sports and supplement products. Comparable as a growing specialty nutrition peer pursuing health-positioned dairy categories, including alternative milks.

Broad incumbents

• Emmi Group: Swiss dairy giant with broad portfolio including specialty goat and organic dairy lines. Comparable as a large incumbent that has expanded into premium and goat-milk niches, demonstrating how a small specialty dairy can be outcompeted by an incumbent's distribution and R&D scale.
• Mengniu Dairy: China's largest dairy companies with extensive chilled, UHT and premium product ranges. Comparable as an Asia-region incumbent with strong cold-chain retail distribution and capacity to launch specialty goat or premium milk products.
• FrieslandCampina: Global Dutch dairy cooperative with a wide portfolio of branded fluid milks, infant nutrition and specialty dairy. Comparable as a multinational incumbent that could enter Singapore's specialty goat segment with greater distribution leverage than Hay Dairies.

Regional players

• Marigold (Malaysia Dairy Industries): Singapore-market leading fluid and UHT milk brand (Malaysia Dairy Industries). Comparable as the dominant local alternative dairy brand competing for the same Singapore shelf space and consumer occasion that Hay Dairies targets with its 200ml/800ml bottles.

Others

• Holle Baby Food: Swiss-based organic infant formula and baby food brand using goat and cow milk. Comparable as an adjacent player leveraging goat milk's hypoallergenic positioning for infant nutrition — the same use case Hay Dairies targets in its 'next best thing to mother's milk' messaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haydairies
• Instagraminstagram.com/haydairies/?hl=en
• LinkedInlinkedin.com/company/hay-dairies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hay Dairies