Pure Beauty Farms

What Pure Beauty Farms does

Pure Beauty Farms is a privately held horticultural grower and wholesale distributor headquartered in Miami, Florida, founded in 1993. According to the firm's own short description, the company grows and distributes perennials, succulents, and other plants to garden centers, indicating a B2B wholesale model serving retail garden center buyers rather than end consumers. The firm reports a headcount of 501-1,000 employees, placing it in the mid-sized bracket for U.S. ornamental growers, and its Miami base situates it in a climate well-suited to year-round production of the perennial and succulent categories named in its offering.

Beyond these basics, the available source material is extremely thin. The company's website (purebeautyfarms.com) returned only a verification challenge page with no substantive content at the time of capture, so no first-party details on product catalog, growing technology, certifications, distribution footprint, customer base, pricing, leadership, or financial performance could be extracted. No management team, partnerships, patents, funding history, M&A activity, or strategic announcements are present in the input data, so any deeper characterization of the business model, go-to-market motion, technology stack, or revenue mechanics is not supportable from the evidence provided.

Name

Pure Beauty Farms

Website

https://purebeautyfarms.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pure Beauty Farms is a Miami-based, privately held wholesale grower founded in 1993 that produces and distributes perennials, succulents, and other plants to garden centers across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Plant Nursery

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Ornamental plant wholesale
• Perennial plant grower
• Succulent plant supply
• Garden center distribution
• Wholesale nursery plants

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Core offering

Pure Beauty Farms grows perennials, succulents, and other ornamental plants and distributes them in bulk to garden centers. The company operates as a wholesale nursery grower serving the retail garden center channel with live plant inventory cultivated at its growing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Perennials
• Succulents
• Other ornamental plants

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Costa Farms: One of the largest ornamental and tropical plant growers in North America, headquartered in South Florida. Directly comparable grower-wholesaler serving garden centers, mass merchants, and home improvement retailers with indoor and outdoor plants.
• Star Roses and Plants: Wholesale nursery producing branded roses, perennials, shrubs, and edibles sold through garden center partners. Closely comparable in grower-wholesaler distribution to garden centers.
• Kurt Weiss Greenhouses / Center Greenhouse: Large U.S. greenhouse operation producing indoor and outdoor ornamental plants at scale. Comparable grower model serving retail and garden center channels, though with broader geographic footprint.
• Proven Winners: Cooperative-branded plant program producing annuals, perennials, and shrubs sold primarily through independent garden centers. Comparable in garden center channel and perennial/ornamental mix.
• Greenleaf Nursery Company: Wholesale nursery producing ornamental shrubs, perennials, roses, and trees for garden centers and landscape contractors. Direct comparable in grower-wholesale ornamental plant model.
• Bonnie Plants: Large U.S. grower of vegetable, herb, and flowering plants distributed primarily through mass-market retail and garden centers. Comparable grower-wholesaler serving plant retail channels.
• Altman Plants: Large U.S. wholesale grower of succulents, perennials, and ornamental plants serving garden centers and mass-market retailers. Highly comparable in product mix (especially succulents) and grower-wholesaler distribution model.
• Monrovia Nursery Company: Premium-branded wholesale nursery producing ornamental shrubs, perennials, and trees distributed to garden centers across the U.S. Comparable grower-wholesaler model with strong garden center channel focus.
• Bailey Nurseries: Large wholesale nursery producing trees, shrubs, and perennials for independent garden centers and landscape professionals. Direct peer in grower-wholesaler model and plant category breadth.

Broad incumbents

• The HC Companies: Manufacturer and supplier of horticultural containers, trays, and growing solutions serving commercial nursery and greenhouse growers. Adjacent rather than directly competitive, supplying inputs to the same customer base that Pure Beauty Farms sells into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/purebeautyfarms
• LinkedInlinkedin.com/company/pure-beauty-farms-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Beauty Farms