Onside.io
Onside.io operates an alternative iOS app marketplace, enabling consumers in the EU and Japan to download apps unavailable on Apple's App Store under the DMA and Japan's MSCA, with revenue from transaction and subscription commissions.
- Company typePrivate
- Founded2024
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Onside.io does
Onside.io BV is a Netherlands-based company that operates an alternative iOS app marketplace, enabling iOS users in the European Union and Japan to download apps and games not available on Apple's standard App Store. The platform, founded in 2024, was built specifically to operate under the EU Digital Markets Act and Japan's Mobile Software Competition Act, both of which require Apple to permit third-party app distribution on iOS. The core product is the Onside Store, a self-serve marketplace accessible via web-based installation through Safari or Chrome, requiring iOS 17.6+ and an EU or Japan Apple ID region. The store features daily-updated editorial collections, smart search, synced App Store reviews and ratings, automatic updates, and human moderation with virus checking for every listed app.
The platform's underlying technology is an alternative app distribution infrastructure compliant with DMA and MSCA requirements, paired with a developer portal (developer.onside.io) and documentation site (docs.onside.io) that publishers use to submit and manage apps. The catalog includes more than 7,373 apps spanning categories such as apps, games, live streaming, social networking, and utilities, with featured or exclusive titles including Tango Live, Superlive, Plamfy, and JarBox. Onside generates revenue through transaction commissions on app purchases, in-app purchases, and subscription billing, charging developers lower fees than Apple's standard rate while offering consumers lower prices and access to apps unavailable on the main App Store.
The company is headquartered in Amsterdam, Netherlands, has between 11 and 50 employees, is privately held with no disclosed funding rounds or investors, and operates under a GDPR-compliant privacy policy. Its go-to-market is product-led: users self-install via QR code from onside.io, and developers self-onboard through the developer portal. Geographic expansion to Japan was announced in February 2026, extending the platform beyond its initial EU-only launch.
Onside.io firmographics
Firmographics- Name
- Onside.io
- Legal name
- Onside.io BV
- Website
- https://onside.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onside.io operates an alternative iOS app marketplace, enabling consumers in the EU and Japan to download apps unavailable on Apple's App Store under the DMA and Japan's MSCA, with revenue from transaction and subscription commissions.
- Ownership category
- akta.pro rank
Onside.io industry classification
Industry- Product category
- Mobile App Distribution Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Alternative App Distribution & Sideloading Platforms (BPAMADAM)
- akta.pro secondary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
Keywords
Where Onside.io is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Onside.io business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- App Store Commission: Onside operates as a marketplace for iOS apps, generating revenue through commissions on app purchases and in-app transactions. Developers pay lower fees compared to Apple, allowing the platform to take a transaction cut while still offering lower prices to consumers.
- Subscription Revenue: Facilitates subscription payments for apps distributed through the platform, with the company taking a commission on each billing cycle.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Onside.io product offering
Product offeringCore offering
Onside.io operates an alternative iOS App Store available exclusively in the EU and Japan, where iOS users can discover, purchase, and subscribe to apps and games not available on the standard Apple App Store. The platform runs as a two-sided marketplace where developers submit apps for distribution through the Onside Developer Portal, and Onside moderates and verifies each app for security before listing. Revenue is generated via transaction commissions on app purchases, in-app transactions, and recurring subscription billing.
Product overview
Onside.io operates as an alternative iOS App Store ecosystem available exclusively in the EU and Japan. The core product is the Onside Store platform, which provides users with access to apps and games not available on the standard App Store, featuring curated editorial collections, app moderation for security, and lower developer fees. The platform distributes several exclusive and featured apps including the live streaming/social networking apps Tango Live and Superlive, the J2ME emulator JarBox, and the streaming/social platform Plamfy. Additional offerings include video download tools and various games across categories such as action, puzzle, arcade, and strategy. The developer portal (developer.onside.io) supports third-party app submission and management.
Differentiator
Problem solved
Functional benefit
Products and services
- Onside Store The alternative iOS App Store available exclusively in the EU and Japan, allowing iOS users to discover, purchase, and subscribe to apps and games not available on the standard Apple App Store, with curated editorial collections updated daily, smart search, App Store-synced reviews and ratings, automatic updates, and security moderation for every listed app.
- Onside Developer Portal Developer portal and documentation site enabling app developers to submit, integrate, and manage their iOS applications for distribution through the Onside Store, including resources for integration and developer support.
Quantifiable outcome
- Lower prices for apps and subscriptions due to reduced developer fees
Companies that use Onside.io
Customer profileSegments2 records
Ideal customer profiles2 records
Onside.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Onside.io partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Onside.io competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
Onside.io social profiles
Digital presenceOnside.io compliance and trust
Trust signalCompliance1 record
Onside.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onside.io leadership team
Management profileNumber of profiles
Onside.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onside.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onside.io
What does Onside.io do?
Onside.io operates an alternative iOS App Store available exclusively in the EU and Japan, where iOS users can discover, purchase, and subscribe to apps and games not available on the standard Apple App Store. The platform runs as a two-sided marketplace where developers submit apps for distribution through the Onside Developer Portal, and Onside moderates and verifies each app for security before listing. Revenue is generated via transaction commissions on app purchases, in-app transactions, and recurring subscription billing.
Is Onside.io a public or private company?
Onside.io is a private company. It is classified as unknown and is currently operating.
When was Onside.io founded?
Onside.io was founded in 2024. It employs 11 to 50 people.
Where is Onside.io based?
Onside.io is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Onside.io make money?
Two revenue lines are on record. App Store Commission is the primary driver. The others are subscription Revenue.
Does Onside.io have an API?
No public API is recorded for Onside.io.
What industry is Onside.io in?
Onside.io's product category is Mobile App Distribution Platform. Its primary akta.pro industry code is BPAMADAM, Alternative App Distribution & Sideloading Platforms, with a secondary code of BPAMADAA, Mobile App Stores & Marketplaces. Its NAICS code is 5132.