What Diamond Peak Ski Resort does

Diamond Peak Ski Resort is a community-owned ski area located above Incline Village on the north shore of Lake Tahoe, Nevada, founded in 1966 as Ski Incline and currently operated by the Incline Village General Improvement District (IVGID), a public governmental improvement district, under permit from the USDA Forest Service. The resort spans 655 skiable acres with 1,840 feet of vertical drop, an 8,540-foot summit, 6 lifts plus a dedicated learning-surface lift, 75% snowmaking coverage, and 40 named runs across 13 gladed tree-skiing zones (the first snowmaking system installed in the western United States). It is currently in its 60th anniversary season (2025-26) and operates seasonally from early December through mid-April.

The product portfolio is centered on slope access (single-day lift tickets at $137-$179 adult, 2- and 3-day flex passes, and tiered unrestricted season passes from $282 to $733), ski/snowboard rentals and tuning, lessons through three age-segmented Ski & Ride Centers (ages 3-6, 7-12, 13+), a progressive Village Terrain Park, backcountry gate access, and on-mountain dining (Base Lodge Provisions, Snowflake Lodge, Loft Bar, Wild Bill's BBQ). Premium/event inventory includes the signature Last Tracks wine/beer tasting series and private event bookings (up to $15,000 for 50 guests). Distribution is direct-to-consumer via an online store, on-site ticket windows, and a network of lodging partners led by Hyatt Regency Lake Tahoe (which operates an in-lobby Diamond Peak Sport Shop), plus free community ski shuttles and Reno-Tahoe airport shuttle cooperation.

The customer base is segmented across families, beginners, advanced/expert skiers seeking gladed terrain, local IVGID Picture Pass holders, and groups of 15+ (eligible for discounts). Pricing is positioned as Lake Tahoe's value tier, advantage reinforced by community-owned status and absence of corporate-mega-resort pressure on margins. Revenue is not publicly disclosed; the resort is a government entity and is not subject to public financial reporting.

Name

Diamond Peak Ski Resort

Legal name

Diamond Peak Ski Resort

Website

https://www.diamondpeak.com

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Diamond Peak Ski Resort is a community-owned, government-operated ski area above Incline Village on Lake Tahoe's north shore, offering lift tickets, unrestricted season passes, equipment rentals, lessons, and terrain park access across 655 acres to families, beginners, advanced skiers, and local residents.

Ownership category

akta.pro rank

Product category

Ski Resort / Winter Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Ski resort services
• Winter recreation
• Ski lessons
• Lift tickets
• Ski equipment rental

Headquarters

HQ city

Incline Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Season Passes: Unrestricted season passes with no blackout dates, available in multiple tiers (Adult, Youth, Child, Senior, Super Senior) with early-bird and preseason discounts. Includes perks like bonus tickets to partner resorts and on-mountain discounts.
2. Lift Tickets: Single-day lift tickets at value, weekend, and peak pricing tiers. Multi-day flex passes (2-day and 3-day) valid any day with no blackouts. Beginner tickets provide access to School House and Lodgepole lifts only.
3. Equipment Rentals: Standard ski and snowboard packages including boots, poles, helmets. Performance/demo skis and snowboards available. Day and overnight lockers for gear storage. Repair and tuning services.
4. Ski & Snowboard Lessons: Group lessons and private lessons for ages 3+ across child, youth, and adult programs. Multi-week programs like Silver Stars and Silver Scouts available.
5. Food & Beverage: Multiple dining outlets including Base Lodge Provisions food court, Loft Bar, Lightning Grab-N-Go, Wild Bill's BBQ, and Snowflake Lodge with panoramic views.
6. Gift Cards: Gift cards redeemable for season passes, lift tickets, rentals, lessons, food & beverages. Available for purchase online or at ticket windows.
7. Last Tracks Events: Premium wine/beer tasting events at Snowflake Lodge with half-day lift tickets, featuring different wineries weekly. Private events available for up to 50 guests at $15,000.
8. Preferred Parking: Premium slope-side parking reservations at $30 on weekends and $35 on peak periods, guaranteeing parking until 12pm.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Diamond Peak Ski Resort sells lift access and mountain recreation at a 655-acre, 1,840-foot-vertical community-owned ski area on the north shore of Lake Tahoe. Core revenue comes from lift tickets, multi-day flex passes, and unrestricted season passes, supplemented by ski/snowboard equipment rentals, age-segmented ski and snowboard lessons (children, youth, adults), on-mountain dining, signature Last Tracks wine and beer tasting events, and group and private lesson programs.

Product overview

Diamond Peak Ski Resort is a community-owned ski resort offering a unified portfolio of winter recreation products and services. Core offerings include lift tickets, season passes, and flex passes for slope access; ski and snowboard rental equipment; and comprehensive lesson programs spanning the Child Ski & Ride Center (ages 3-6), Youth Ski & Ride Center (ages 7-12), and Adult Ski & Ride Center (ages 13+). The resort features 655 skiable acres across 1,840 feet of vertical terrain, including the Village Terrain Park with progressive features, over 500 acres of gladed tree skiing across 13 zones, and a dedicated backcountry gate. On-mountain dining is available at Base Lodge (Provisions food court, Loft Bar, Wild Bill's BBQ) and mid-mountain Snowflake Lodge. Additional services include equipment repairs and tuning, lockers, gift cards, uphill access passes, and the signature Last Tracks wine/beer tasting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets Single-day lift access at Diamond Peak for skiers and snowboarders, priced in value, weekend, and peak tiers. Children 6 and under and adults 80+ ski free; walkup pricing carries a $10 surcharge over online rates.
• Season Passes Annual unrestricted season passes with no blackout dates at Diamond Peak, available in Adult, Youth, Child, Senior, and Super Senior age tiers with early-bird, preseason, and prewinter discounts. Includes perks like buddy tickets and partner resort bonus days.
• Flex Passes 2-day and 3-day multi-day lift tickets valid any day during the ski season with no blackouts, for occasional skiers not committing to a full season pass.
• Ski & Snowboard Rental Equipment Slopeside rental shop at Diamond Peak offering standard and performance/demo ski and snowboard packages, with equipment fitting, adjustments, and repairs.
• Child Ski & Ride Center Learn-to-ski program at Diamond Peak for children ages 3–6 featuring dedicated learning area, surface lift (Pete's Powerline), 5:1 maximum child-to-instructor ratio, and full-day supervision; package includes equipment rentals and lift tickets.
• Youth Ski & Ride Center Group and private ski/snowboard lessons at Diamond Peak for youth ages 7–12, including Sierra Scout group lessons and private instruction packages of varying durations.
• Adult Ski & Ride Center Group and private ski/snowboard lessons at Diamond Peak for adults ages 13+, including beginner group lessons and specialty clinics for women and seniors.
• Last Tracks Weekly wine and beer tasting events at Diamond Peak's Snowflake Lodge including a half-day lift ticket (12:30–4pm) and tastings paired with appetizers on the wrap-around deck; private events available up to 50 guests.
• Gift Cards Gift cards redeemable at Diamond Peak for season passes, lift tickets, rental equipment, lessons, and food and beverages, available in fixed and custom denominations online or at ticket windows.
• On-Mountain Dining On-mountain dining at Diamond Peak including Base Lodge Provisions food court, Loft Bar, Lightning Grab-N-Go, Wild Bill's BBQ at the base, and the mid-mountain Snowflake Lodge with panoramic Lake Tahoe views.
• Uphill Access Pass Access pass at Diamond Peak for self-powered uphill travel (skiing, skinning, snowshoeing, hiking) on designated routes during specified hours, requiring a current Diamond Peak or IVGID Picture Pass.
• Preferred Parking Premium slope-side parking reservations at Diamond Peak, guaranteeing parking until 12pm; standard parking is free and EV charging is available in the upper lot.

Quantifiable outcome

• 4th most vertical drop in Lake Tahoe at 1,840 feet
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• The League to Save Lake Tahoe (Tahoe Blue Crew)minorStrategic or Co-development PartnerEnvironmental organization partnering with IVGID Waste Not for community clean-up events at Diamond Peak.
• USDA Forest ServicecoreStrategic or Co-development PartnerDiamond Peak operates under permit from the USDA Forest Service Lake Tahoe Basin Management Unit. This partnership enables the resort to operate on federal forest land and includes commitment to environmental stewardship.
• Hyatt Regency Lake Tahoe Resort, Spa and CasinocoreChannel Partner/ Reseller/ DistributorPrimary lodging partner with Diamond Peak Sport Shop in hotel lobby for booking lessons and purchasing/rentals. Complimentary shuttle every 30 minutes. Featured as premier lodging partner on resort website.
• The Incline LodgeminorChannel Partner/ Reseller/ DistributorLuxury boutique hotel 1 mile from slopes with free ski shuttle to resort. Listed as recommended lodging partner.
• Hyatt High Sierra LodgeminorChannel Partner/ Reseller/ DistributorHyatt Residence Club with two-bedroom vacation condos, recommended as lodging partner near Diamond Peak.
• Sun Bear Vacation RentalsminorChannel Partner/ Reseller/ DistributorVacation rental homes in Incline Village from condos to lake view homes. Listed as lodging partner.
• Club TahoeminorChannel Partner/ Reseller/ DistributorTimeshare resort in Incline Village with ski lockers, complimentary parking, and heated pool. Diamond Peak shuttle stops daily.
• Diamond Peak Ski Education FoundationcoreStrategic or Co-development PartnerNon-profit organization (DPSEF) providing season-long ski programs for intermediate and above skiers ages 5+. Mission is to provide ski education and development programs.
• IVGID Food & BeveragecoreStrategic or Co-development PartnerIncline Village General Improvement District food service team operates all on-mountain dining including Last Tracks wine/beer events, Snowflake Lodge, and Base Lodge Provisions.
• North Lake Tahoe ExpressminorChannel Partner/ Reseller/ DistributorAirport shuttle service from Reno-Tahoe International Airport providing direct transportation to Incline Village area for resort visitors.
• J. Lohr VineyardsminorOthersWinery featured at 2026 Last Tracks event.
• Duckhorn VineyardsminorOthersWinery featured at 2026 Last Tracks event.

Scale indicators11 records

Recent moves11 records

Expansion highlights10 records

Direct peers

• Mt. Rose Ski Resort: Closest geographic competitor — an independent ski resort in Nevada above Incline Village and Slide Mountain. Comparable in scale, independent (non-corporate) ownership, and value-tier positioning; competes directly for the same North Lake Tahoe/Incline Village visitor base.
• Sugar Bowl Resort: Independent, family-friendly ski resort near Donner Summit (1,650 acres, 1,500 ft vertical). Comparable independent ownership structure, family-focused terrain, and historic ski school programs; competes for the same Bay Area/Northern California family demographic.
• Homewood Mountain Resort: Independent Lake Tahoe west-shore resort (~1,260 acres) with comparable mid-sized independent positioning and Lake Tahoe view assets. Overlapping customer base of intermediate and advanced skiers seeking uncrowded, view-driven experiences.
• Sierra-at-Tahoe: Independently owned South Tahoe resort (~2,000 acres) with comparable mid-size, family-friendly positioning and terrain park culture. Direct competitor for Bay Area/Sacramento drive-up and beginner-to-intermediate family segments.
• Tahoe Donner Downhill Ski Resort: Small community/HOA-owned resort near Truckee (~120 acres, 600 ft vertical) serving Tahoe Donner homeowners and guests. Highly comparable community-owned governance model and beginner/family focus, though materially smaller in scale.

Broad incumbents

• Heavenly Mountain Resort: Largest Tahoe resort (4,800+ acres, 3,800 ft vertical) operated by Vail Resorts on the South Lake Tahoe side. Direct product overlap (lift tickets, season passes, lessons, rentals, F&B) but vastly larger scale and Epic Pass integration make it a key competitor for destination skiers.
• Northstar California Resort: Vail Resorts-owned Tahoe resort (3,170 acres) with premium lodging village, terrain parks, and ski school. Comparable product portfolio across lift access, lessons, rentals, and lodging partnerships, but with greater scale and corporate capital backing.
• Palisades Tahoe: Combined Squaw Valley and Alpine Meadows (~6,000 acres) operated by Alterra Mountain Company, host of the 1960 Winter Olympics. Competes for advanced/expert skiers and destination travelers; overlapping Ikon Pass distribution competes for Diamond Peak's most committed passholders.
• Kirkwood Mountain Resort: Alterra Mountain Company-owned South Tahoe resort (~2,300 acres, 2,000 ft vertical). Comparable advanced-terrain focus (steeps, trees) and snow-reliability positioning, but materially larger; competes for advanced skiers and Ikon Pass holders.

Regional players

• Boreal Mountain Resort: Small, value-oriented resort near Donner Summit (660 acres) with night skiing and Woodward terrain park facilities. Comparable beginner-friendly positioning and value-tier pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DiamondPeakSkiResort
• Facebookfacebook.com/diamondpeak
• Instagraminstagram.com/diamondpeak
• LinkedInlinkedin.com/company/diamond-peak-ski-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Peak Ski Resort