Wildcat Haven

Name

Wildcat Haven

Legal name

Wildcat Haven CIC

Website

https://www.wildcathaven.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Hunting and Trapping (114210), Hunting and Trapping (11421), Hunting and Trapping (1142), Support Activities for Forestry (11531)

SIC

Fishing, Hunting And Trapping (900), Forestry (800)

akta.pro primary industry

Conservation Easements & Land Trust Services (AFAMAMAH)

akta.pro secondary industry

Ecosystem Service Valuation, Monitoring, Reporting & Verification (MRV) (AFAMAMAG)

Keywords

• Wildlife conservation services
• Feral cat management
• Habitat protection
• Trap-neuter-return
• Species recovery

Headquarters

HQ city

Saint Asaph

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Crowdfunding: Legal crowdfunding campaigns through CrowdJustice platform to fund legal challenges against development threats to wildcat habitat, particularly the Clashindarroch windfarm opposition.
2. Donations: One-time and recurring monthly donations from supporters. Monthly donations available at £3, £5, £10, £15, or £25 per month tiers.
3. Adoption Packs: Personalised adoption packs sold at £25 (single), £45 (two), £66 (three), £88 (four), or £20 (digital). Includes certificate, wildcat print, pin badge, and informational materials.
4. Merchandise Sales: Sale of branded merchandise including Wildcat Tartan Scarves (£29.50), Scottish Wildcat Soft Toys (£19.99), Wall Calendars (£14.99), and Christmas Cards (£20).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wildcat Haven is a Community Interest Company that runs field-based conservation programs across the Scottish Highlands aimed at saving the Scottish wildcat from extinction. Its core work combines targeted trap-neuter-return of feral cats, in-situ wildcat protection, habitat management partnerships with Highland landowners, and legal advocacy to prevent hybridization and recover the wildcat population. Customer-facing offerings include tiered wildcat adoption packs, renewal subscriptions, and branded merchandise, with revenue directed back into active conservation fieldwork.

Product overview

Wildcat Haven is a grass roots, community driven Scottish wildcat conservation organization offering adoption packs and merchandise to fund conservation activities. Their core products include various adoption pack tiers (Single, Two, Three, Four, and Digital) priced from £20-88, which provide donors with certificates, prints, and badges while supporting trap-neuter-return programs, camera trap monitoring, and habitat protection. The organization also sells merchandise including Wildcat Tartan Scarves (£29.50), Scottish Wildcat Soft Toys (£19.99), Christmas Cards (£20), and Wall Calendars (£14.99) to raise awareness and funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildcat Adoption Pack Tiered symbolic adoption program offered to individual supporters, with five levels (single, two, three, four, and digital) corresponding to different donation amounts. Packs provide adopters with branded materials and the satisfaction of directly funding Scottish wildcat conservation, including trap-neuter-return of feral cats and habitat protection.
• Adoption Pack Renewal Annual renewal option for existing wildcat adoption pack supporters, enabling ongoing recurring contributions to the organization's conservation work.
• Wildcat Haven Branded Merchandise Range of branded merchandise sold via the Wildcat Haven online store, including scarves, soft toys, calendars, and Christmas cards, with proceeds directed to wildcat conservation fieldwork.

Quantifiable outcome

• Secured over 1000 square miles of safe habitat on the Ardnamurchan peninsula
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bindmans LLPcoreImplementation/ SI/ Consulting Partner · 13 February 2023Highly experienced legal team at Bindmans LLP, led by Joseph Morgan, that helped secure Finlay's return and formally lodged comprehensive Police Complaints against Police Scotland alleging serious failings and breaches of the Animal Welfare Act. Also pursued legal action against Aberdeenshire Council regarding Clashindarroch windfarm conditions.
• Robert and Alistair (Field Team)coreStrategic or Co-development PartnerHighly experienced field workers and mountaineers leading remote terrain surveys in West coast Scotland. Operate drone surveys, abseil into ravines to set camera traps in remote wildcat habitat areas between East of Oban and Dunoon to Loch Lomond.
• Louise (Fieldworker)coreStrategic or Co-development PartnerFantastic and skilled fieldworker who has skillfully and sympathetically captured wildcat images and footage on wildlife cameras across multiple seasons.
• Swedish Conservation and Welfare OrganisationsminorGTM or Marketing PartnerSwedish conservation and welfare organisations have helped apply pressure against Vattenfall (Swedish government-owned company). Previously helped cause droves of Vattenfall customers to change energy suppliers. Ready to help again with international pressure campaigns.
• Local Highland LandownerscoreStrategic or Co-development PartnerNumerous landowners, farmers, and gamekeepers working with field team to target feral cats for neutering and providing site access for camera trapping and wildcat monitoring across Highland properties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scottish Wildcat Action: The official Scottish government-backed partnership for Scottish wildcat conservation. Direct peer on species focus, geographic scope (Scotland), and conservation methodology, though operates with formal institutional backing rather than Wildcat Haven's grassroots CIC model.
• Trees for Life: Scottish Highlands-based rewilding charity operating in overlapping Caledonian habitat with a similar volunteer- and donor-driven model. Comparable in mission (wildlife recovery in the Scottish Highlands), geographic footprint, and reliance on grassroots fundraising.
• People's Trust for Endangered Species: UK charity funding species recovery projects including wildcat conservation. Direct peer in funding and advocating for specific endangered mammal species, with overlapping donor base and similar community-grant approach.
• Vincent Wildlife Trust: Mammal conservation charity historically focused on pine martens, polecats, and other British mammals including wildcats. Direct peer in small-team British mammal conservation with overlapping methodology (monitoring, habitat, advocacy).

Broad incumbents

• The Wildlife Trusts: Umbrella organization for 46 local UK wildlife trusts with combined membership of ~900,000. Broader incumbent in UK wildlife conservation; overlaps on Scottish wildcat advocacy and habitat protection but as part of a much wider portfolio.
• RSPB: Largest UK wildlife conservation charity with 1+ million members. Broad incumbent with overlapping donor base, Scottish reserves, and advocacy capabilities; significantly larger scale and broader species focus than Wildcat Haven.
• Scottish Wildlife Trust: Scotland's leading nature conservation charity with 120+ reserves across Scotland. Operates in the same geographies as Wildcat Haven and engages on wildcat policy, but as a much larger generalist membership organization.
• National Trust for Scotland: Scotland's largest conservation charity managing significant Highland landholdings overlapping with wildcat range. Comparable in conservation mission and Scottish footprint, but operates as a heritage and landscape charity at much greater scale.
• WWF UK: Global conservation organization with UK operations and overlapping donor base for species and habitat advocacy. Operates at substantially larger scale and broader geographic remit.

Regional players

• Chester Zoo / North of England Zoological Society: Major UK zoo with active captive-breeding and field-conservation programs for endangered species including European wildcats. Peer on species-conservation methodology but operates primarily as a zoological institution rather than a grassroots field project.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wildcathaven
• YouTubeyoutube.com/@wildcathaven
• Facebookfacebook.com/WildcatHaven
• LinkedInlinkedin.com/company/wildcat-haven
• Instagraminstagram.com/wildcathaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildcat Haven