Biona Organic

Name

Biona Organic

Legal name

Biona Organic

Website

https://biona.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Snack Food Manufacturing (31191), Dried and Dehydrated Food Manufacturing (311423), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

akta.pro secondary industries

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic & Natural Beverage Wholesale (AFAIAJAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic food products
• Organic pantry staples
• Plant-based foods
• Gluten-free products
• Organic beverages

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Biona generates revenue through direct sales of organic food products via its e-commerce storefront and through retail distribution in supermarkets. Products include pantry staples, beverages, snacks, and prepared foods.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Biona Organic is a family-owned UK organic food brand selling over 400 certified organic products across five sub-brands (Biona, Amisa, Bonsan, Profusion, Raw). The assortment spans pantry staples, snacks, beverages, oils and vinegars, pasta, beans and pulses, condiments, bakery, breakfast cereals, and convenience meals. Products are distributed via the company's own e-commerce site (biona.co.uk) and through mainstream supermarkets in more than 40 countries.

Product overview

Biona Organic is a family-owned organic food company offering over 400 organic products across five brands: Biona (core brand), Amisa (gluten-free), Bonsan (vegan/plant-based), Profusion (high-protein), and Raw (minimal processing). The portfolio spans coconut products, tomato products, oils and vinegars, rice/grains/seeds, pasta, beans and pulses, nut butters and spreads, preserves, condiments, snacks (sweet and savory), drinks including juices and kombucha, bakery items, breakfast cereals, and convenience meals. Products are sold through the e-commerce website and in mainstream supermarkets across over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Amisa: Gluten-free organic food range using naturally gluten-free ingredients and simple recipes
• Bonsan
• Profusion
• Raw

Products and services

• Biona Core Brand The primary Biona Organic brand offering over 400 organic products spanning coconut products, tomato products, oils and vinegars, rice, grains and seeds, pasta, beans and pulses, spreads, preserves, condiments, snacks, drinks, and bakery items for everyday organic grocery shoppers.
• Amisa (Gluten-Free Sub-Brand) Gluten-free focused organic sub-brand offering gluten-free cereals, porridge oats, muesli, breads, baguettes, pasta, flours, and crispbreads for consumers with celiac disease, gluten sensitivity, or gluten-free lifestyle preferences.
• Bonsan (Vegan/Plant-Based Sub-Brand) Plant-based organic sub-brand specialising in vegan food products including vegan pesto, spreads, dips, and dressings made with unprocessed ingredients, for consumers following plant-based or vegan diets.
• Profusion (High-Protein Sub-Brand) High-protein, high-fibre organic sub-brand featuring legume-based pasta (chickpea, lentil, pea), protein breads, nut butters, snacks, and convenience foods for consumers focused on plant-based protein intake.
• Raw (Minimally Processed Sub-Brand) Minimalist organic sub-brand focused on naturally processed ingredients and raw food products including raw virgin coconut oil, honey, and tahini, for consumers seeking minimally processed organic staples.
• Biona Rewards Loyalty Program Customer loyalty program offering points, perks, and exclusive rewards for repeat purchases on biona.co.uk, designed to drive customer retention among health-conscious organic consumers.
• Biona Organic Thai Red Curry Paste Organic Thai Red Curry Paste added to the cooking essentials range, bringing authentic Thai flavours to home cooks using natural, certified organic ingredients.
• Vanilla & Cacao Coconut Wafer Rolls Reintroduced organic coconut wafer rolls available in vanilla and cacao flavours, positioned as a sweet snack.
• Organic Roasted Nut Snacks New Profusion-brand organic roasted nut snacks high in protein and positioned for on-the-go snacking.
• Biona Choc-Covered Treats New organic chocolate-covered snack treats added to the Biona snacks collection.

Quantifiable outcome

• Over 400 organic products across multiple categories
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Windmill WholefoodscoreStrategic or Co-development PartnerWindmill Wholefoods was the original organic food shop opened by founder Noel in Fulham, London in the 1980s. This was the birthplace of the Biona brand, where Noel and Donata tested product concepts in the restaurant kitchen adjacent to the shop.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Clearspring: UK-based family-owned brand selling organic and plant-based pantry staples (seaweed, miso, oils, grains, snacks) through retailers and DTC. Closely comparable to Biona on organic-only positioning, UK origin, multi-channel distribution, and pantry range breadth.
• Suma Wholefoods: UK worker-cooperative wholesaler of organic, vegetarian, vegan and natural foods with extensive own-label range. Comparable to Biona in organic/vegan product breadth and UK grocery distribution.
• Whole Earth: UK organic brand (part of Caldic BV) selling organic spreads, peanut butters, drinks and snacks into mainstream UK grocery. Directly overlaps with Biona's nut-butters, drinks and snacks categories and retailer-channel strategy.
• Mr Organic: UK organic and plant-based brand offering pasta, beans, pulses, condiments and cooking sauces into mainstream grocery. Highly comparable SKU-by-SKU to Biona's pantry range and organic-only positioning.
• Essential Trading: UK-based wholefood co-operative producing and distributing organic, vegan and natural foods including own-label pantry staples. Comparable to Biona on organic/vegan range, wholesale-plus-retail distribution, and UK origin.
• Infinity Foods: UK organic and natural foods wholesaler/distributor with its own-brand range sold through independent health-food retailers. Comparable to Biona in UK organic grocery category overlap and natural-foods distribution model.

Broad incumbents

• Amy's Kitchen: Large US-based organic packaged-food brand (soups, meals, sauces, snacks, frozen) sold internationally in mainstream grocery. Comparable to Biona on organic positioning and packaged-pantry/meals retail model.
• Rapunzel Naturkost: German family-owned organic pioneer with broad product range across multiple European markets. Comparable to Biona on organic-only heritage, family ownership, and multi-country supermarket distribution.

Emerging players

• Doves Farm: UK specialist in organic and gluten-free flours, grains, biscuits and baking ingredients with mainstream-grocery distribution. Overlaps directly with Biona's Amisa gluten-free and baking-flour categories.

Regional players

• Organico: Irish organic and natural foods brand distributed in Ireland and select markets. Comparable to Biona on organic pantry range and Irish/UK retail positioning, though geographically narrower.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bionaorganic?igsh=MXJjbzh3cnZvNWZ2cw==
• Xx.com/BionaOrganic
• Facebookfacebook.com/BionaOrganic
• LinkedInlinkedin.com/company/bionaorganic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biona Organic