HomeTrust Bancshares

What HomeTrust Bancshares does

HomeTrust Bancshares, Inc. is the publicly traded (NYSE: HTB) holding company for HomeTrust Bank, a regional community bank with roots dating to the 1920s and approximately $4.4 billion in total assets as of March 31, 2026. The bank operates more than 30 branch locations across five Southeastern U.S. states — North Carolina, South Carolina, East Tennessee, Southwest Virginia, and Georgia — with headquarters in Asheville, NC, and dedicated commercial lending offices in Raleigh and Charlotte (SouthPark). Its service portfolio spans personal banking (checking, savings, CDs, IRAs, money markets, credit cards, home equity), mortgage lending (purchase, refinance, construction-to-permanent, jumbo, FHA/VA/USDA), commercial and small business banking (lending, treasury services, merchant services, SBA loans, community association banking), wealth management, and the United Financial division, which provides tax-exempt municipal lease/purchase financing to fire departments, first responders, and government entities.

The underlying technology stack is a standard retail and commercial banking platform delivered through FDIC-insured, state-chartered operations: online banking with bill pay, eStatements, external transfers, and eLoan Pay; a mobile banking app with mobile deposit, mobile wallet (Apple Pay, Google Pay), Zelle for P2P payments, and travel notifications; business online banking; and a customer care center reachable via phone and email. The platform relies on third-party integrations (Zelle, mobile wallet tokenization) rather than disclosed proprietary AI or data assets. SSL with 128-bit encryption is required for online sessions.

The revenue model is that of a traditional commercial bank. Net interest income — the spread between loan yields (mortgages, commercial, consumer, municipal lease) and deposit costs — is the primary revenue driver, supplemented by non-interest income from account fees, wire transfers, merchant services, wealth management, and mortgage banking (origination and servicing). Q1 2026 quarterly revenue was $53.9 million with net income of $16.8 million (up 4% sequentially), a 22.78% net margin, 11.25% return on equity, and a 4.31% net interest margin that expanded on deposit mix changes and lower funding costs. Go-to-market is relationship-led through branches and local bankers, augmented by digital self-serve channels, content marketing, and community partnerships (notably HomeTrust Park, a naming rights deal with the Asheville Tourists Baseball Team). The shareholder return program includes an eighth consecutive annual dividend increase (to $0.15 quarterly, +15.4% sequentially) and active share repurchases (806,000 shares bought at an average $31.84, plus a newly authorized 870,000-share plan).

Name

HomeTrust Bancshares

Legal name

HomeTrust Bank

Website

https://htb.com

Company type

Public

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HomeTrust Bancshares is the publicly traded (NYSE: HTB) holding company for HomeTrust Bank, a regional community bank offering personal, business, mortgage, wealth, and digital banking services across 30+ branches in five Southeastern U.S. states, with a specialized municipal lease financing unit.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Offices of Bank Holding Companies (551111)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

HELOC & Second-Lien Wholesale Lending (FSALACAG)

Keywords

• Community banking services
• Mortgage lending
• Commercial lending
• Treasury management
• Municipal lease financing

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from loan portfolio (mortgages, commercial loans, consumer loans) minus interest paid on deposits. Primary revenue driver representing the spread between lending rates and deposit costs.
2. Non-Interest Income: Fee income from banking services including account fees, wire transfer fees, merchant services, wealth management fees, and other service charges. Q1 2026 saw a $635,000 increase in noninterest income.
3. Mortgage Banking: Originates and services residential mortgage loans including purchase mortgages, refinances, construction-to-permanent loans, jumbo loans, and government programs (FHA, VA, USDA).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

HomeTrust Bancshares is the holding company for HomeTrust Bank, a regional community bank providing deposit accounts (checking, savings, money market, CDs, IRAs), consumer lending (mortgages, home equity, credit cards, personal loans), commercial banking (lending, treasury, merchant services, SBA loans), wealth management, and specialized tax-exempt municipal lease financing through its United Financial division. Services are delivered through 30+ branch locations and digital banking channels across five Southeastern states.

Product overview

HomeTrust Bancshares operates as a regional community bank offering a comprehensive suite of banking products and services through its HomeTrust Bank subsidiary. The company's product portfolio is organized as a unified banking platform with multiple product categories spanning personal banking (checking, savings, lending, mortgages), commercial and business banking (lending, treasury services, merchant services), and specialized services like United Financial's municipal lease financing. Digital banking capabilities are provided through online and mobile banking platforms. The bank serves customers across North Carolina, South Carolina, East Tennessee, Southwest Virginia, and Georgia with over 30 branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts
• Personal Savings, Money Market, CDs and IRAs
• Personal Lending (Home Equity, Credit Cards, Personal Loans)
• Residential Mortgage Lending
• Commercial & Business Banking
• Commercial Lending (SBA, Equipment Finance)
• Treasury Services & Insured Cash Sweep
• United Financial Municipal Lease/Purchase Financing
• Wealth Management & Investment Services
• Community Association Banking
• Online and Mobile Banking Platform

Quantifiable outcome

• Named to KBW Bank Honor Roll 2026, representing only 6% of eligible banks selected based on best-in-class earnings growth over past decade
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Asheville Tourists Baseball TeamcoreGTM or Marketing Partner · 21 April 2026Naming rights partnership for the newly renamed HomeTrust Park. The $40 million renovated ballpark (originally built in 1924) is one of Minor League Baseball's oldest franchises dating to 1915. The partnership serves as a community investment and extension of the bank's mission to strengthen local communities, hosting community events at the venue.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Yadkin Financial / F.N.B. Corporation: Pennsylvania-based community-oriented bank that has expanded into the Carolinas following regional consolidation. Overlaps with HomeTrust in NC/SC market segments and competes for similar SMB and consumer banking customers.

Direct peers

• Pinnacle Financial Partners: Tennessee-based regional bank with similar Southeast presence and commercial banking focus. Comparable in its relationship-driven, branch-based community banking strategy and in-market competition for deposit and commercial loan share.
• Live Oak Bancshares: North Carolina-headquartered bank holding company of similar scale with a community banking and small business lending orientation. Overlapping geographic market and similar size, making it a meaningful direct comparable for performance and valuation benchmarking.
• First Horizon Corporation: Tennessee-headquartered regional bank with strong Southeast presence, similar business banking and wealth management offerings, and overlapping geographic markets (TN, NC, VA). Direct competitor for commercial and consumer banking customers in overlapping states.
• Atlantic Union Bankshares: Virginia-based regional commercial bank operating across Virginia, North Carolina, and Maryland. Comparable community-banking model, similar deposit and commercial lending product set, and overlapping service geography in Virginia and North Carolina.
• First Bank (North Carolina): North Carolina-headquartered community bank with branches concentrated in NC and SC — direct overlap with HomeTrust's core footprint. Closely comparable community-banking model, customer segments, and product offerings.
• United Community Banks: Georgia-headquartered regional community bank with a similar Southeast footprint across GA, NC, SC, TN, and FL. Closely comparable in size, community-banking model, and commercial lending focus, making it the most direct peer for HomeTrust Bancshares.

Broad incumbents

• Truist Financial Corporation: One of the largest U.S. commercial banks, headquartered in Charlotte, NC, with a dominant Southeast regional presence. Competes with HomeTrust across retail, commercial, and mortgage lines in every state HomeTrust serves, offering broader scale and product depth.
• Bank of America Corporation: Money-center bank headquartered in Charlotte, NC, with nationwide retail and commercial banking. Operates competing branches throughout HomeTrust's footprint and competes for the same SMB, consumer, and wealth management customers at greater scale.
• Regions Financial Corporation: Large Southeast regional bank with significant presence across Alabama, Tennessee, Georgia, Florida, and the Carolinas. Competes directly with HomeTrust in NC, SC, GA, and TN markets with a broader product suite and larger branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hometrustbanking
• LinkedInlinkedin.com/company/hometrust
• Instagraminstagram.com/hometrust_bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTrust Bancshares