Salon du Chocolat
Salon du Chocolat is an annual Paris-based chocolate and pastry trade show organized by Comexposium, serving chocolatiers, pastry chefs, equipment suppliers, and consumer visitors. The flagship Paris event draws 96,000+ visitors and 500+ international exhibitors, with ancillary revenue from exhibitor marketing services and consumer ticketing.
- Company typePrivate
- Founded1994
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Salon du Chocolat does
Salon du Chocolat is an annual chocolate and pastry trade show and consumer event operating since 1994, wholly owned and organized by Comexposium SAS, a French exhibition conglomerate headquartered in Courbevoie with €60M in share capital. The event serves two distinct customer segments: consumer audiences (chocolate enthusiasts, families) and trade professionals (chocolatiers, pastry chefs, equipment suppliers, raw materials providers, and distributors). The flagship Paris edition runs at Paris Expo Porte de Versailles (October 28 – November 1, 2026) and a regional Lyon edition is held at Halle Tony Garnier, though the Lyon edition will not take place in 2026.
The business model is multi-stream: visitor ticket sales (40,000 Paris tickets in circulation, 10,000 Lyon), exhibitor booth rentals across three tiers (bare space from 18 sqm, basic equipped from 6 sqm, premium equipped '+' from 6-18 sqm), and a wide menu of marketing and visibility services for exhibitors (newsletter banners €1,350 excl. VAT, logo placements on tickets €4,000, Pastry Show advertising €5,000, social media features €1,500, sampling €2,000). The Les Éclats du Chocolat competition, in partnership with Galeries Lafayette Le Gourmet, offers winners retail promotion. The underlying technology stack is comparatively lightweight: an exhibitor portal (event.salonduchocolat.fr) for booth reservations, badge management, and service orders, plus a Typeform-based visitor ticketing platform. Marketing operations run on email newsletters to 70,000 Paris contacts and 10,000 Lyon contacts, supplemented by 220K combined Instagram and Facebook followers.
The event positions itself as the world's largest chocolate event, hosting 500+ international participants per Paris edition and drawing 96,000 visitors per the company, with 9 out of 10 visitors making purchases at an average of €106 per visit (Paris) and €74 per visit (Lyon). Exhibitor satisfaction is reported at 80%. Supporting programming includes the Pastry Show (live chef demonstrations), the Musical Show (chocolate-themed fashion performances twice daily), Les Ateliers Gourmands (interactive workshops), Choco'Live (a new interactive and educational zone), the Allée de l'Inspiration (chocolate sculpture exhibition), Santa's House, and the BtoB Village for professional networking.
Salon du Chocolat firmographics
Firmographics- Name
- Salon du Chocolat
- Legal name
- Comexposium SAS
- Website
- https://salon-du-chocolat.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salon du Chocolat is an annual Paris-based chocolate and pastry trade show organized by Comexposium, serving chocolatiers, pastry chefs, equipment suppliers, and consumer visitors. The flagship Paris event draws 96,000+ visitors and 500+ international exhibitors, with ancillary revenue from exhibitor marketing services and consumer ticketing.
- Ownership category
- akta.pro rank
Salon du Chocolat industry classification
Industry- Product category
- Trade Show Events
- NAICS
- Specialty Food Retailers (4452), Baked Goods Retailers (445291), Other Specialty Food Retailers (44529)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Culinary Walking & Market Tours (THAJAGAA)
- akta.pro secondary industries
- Specialty Chocolatiers & Confectionery (CRAHAGAH), Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Chocolate Confectionery (CRADABAA)
Keywords
Where Salon du Chocolat is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Salon du Chocolat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibitor booth and stand rental: Exhibitors pay to rent booth space at the Salon du Chocolat events in Paris and Lyon. Options include bare space (starting at 18 sqm), basic equipped stands (starting at 6 sqm), and premium equipped stands (from 6 to 18 sqm).
- Visitor tickets: General public and professional visitors purchase tickets to attend the Salon du Chocolat events.
- Communication and marketing tools for exhibitors: Exhibitors can purchase various visibility and marketing services including newsletter banners, social media features, advertising spots on the Pastry Show stage, logo placements on tickets and floor plans, and sampling opportunities.
- Competition Les Éclats du Chocolat: Exclusive competition for exhibitors organized in partnership with Galeries Lafayette Le Gourmet, offering winners promotional opportunities including retail feature at Galeries Lafayette Le Gourmet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Newsletter Banner advertising (Paris) |
| Other | Pay-as-you-go | Newsletter Banner advertising (Lyon) |
| Other | Pay-as-you-go | Text Insert in Visitor Email (Paris) |
| Other | Pay-as-you-go | Text Insert in Visitor Email (Lyon) |
| Other | Pay-as-you-go | Logo in Visitor Floor Plan (Paris) |
| Other | Pay-as-you-go | Logo in Visitor Floor Plan (Lyon) |
| Other | Pay-as-you-go | Logo on Public Entry Tickets (Paris) |
| Other | Pay-as-you-go | Logo on Public Entry Tickets (Lyon) |
| Other | Pay-as-you-go | Advertising Spot on Pastry Show (Paris) |
| Other | Pay-as-you-go | Advertising Spot on Pastry Show (Lyon) |
| Other | Pay-as-you-go | Sampling |
| Other | Pay-as-you-go | Social Media feature |
| Other | Pay-as-you-go | Talks and Conferences speaking opportunity (Paris) |
| One time/ perpetual license | Multi-year contract | Bare space booth rental |
| One time/ perpetual license | Multi-year contract | Basic equipped stand |
| One time/ perpetual license | Multi-year contract | Premium equipped stand (+) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Salon du Chocolat product offering
Product offeringCore offering
Salon du Chocolat is an annual trade show and consumer event dedicated to chocolate and pastry, organized by Comexposium SAS. It runs flagship exhibitions in Paris (Paris Expo Porte de Versailles) and Lyon (Halle Tony Garnier), bringing together 500+ international chocolatiers, pastry chefs, cocoa producers, and equipment suppliers, and attracting approximately 96,000–115,000 visitors per edition through live demonstrations, masterclasses, tastings, musical shows, and B2B networking. Revenue is generated from exhibitor booth rentals, visitor ticket sales, and exhibitor marketing and visibility services.
Product overview
Salon du Chocolat is a trade show and event company organized by Comexposium that operates the world's largest chocolate and pastry exhibitions. The core offering consists of the Salon du Chocolat Paris (annual flagship event at Paris Expo Porte de Versailles, October 28 - November 1, 2026) and Salon du Chocolat Lyon (regional edition, not held in 2026). The event features multiple interactive sub-products including The Pastry Show (live chef demonstrations), the Musical Show (chocolate-themed fashion performance), Les Ateliers Gourmands (hands-on workshops), Choco'Live (new interactive zone), the Allée de l'Inspiration (chocolate sculpture exhibition), and Santa's House (holiday-themed area). The BtoB Village serves professional visitors, while Les Éclats du Chocolat Competition provides an awards program in partnership with Galeries Lafayette Le Gourmet. Supporting platforms include the Exhibitor Portal for registration and stand management, and a Visitor Ticketing Platform. Exhibition stand options range from bare space to premium equipped booths.
Differentiator
Problem solved
Functional benefit
Brands
- Les Éclats du Chocolat: Annual competition organized by Salon du Chocolat celebrating excellence in fine chocolate craftsmanship, with awards for taste, ethics, and innovation. Partnered with Galeries Lafayette Le Gourmet.
Companies that use Salon du Chocolat
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Salon du Chocolat technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon du Chocolat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Galeries Lafayette Le GourmetcoreOrganized in partnership with Galeries Lafayette Le Gourmet, the Les Éclats du Chocolat Awards competition is exclusively open to exhibitors of the Salon du Chocolat. Winners receive promotional opportunities including in-store product promotion at Galeries Lafayette Le Gourmet in Spring 2027, with the chance to spotlight up to 3 products.
- ComexposiumcoreComexposium is the SAS company that organizes the Salon du Chocolat events. With share capital of €60,000,000, Comexposium is registered with the Nanterre Trade and Companies Registry under number 316 780 519.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Salon du Chocolat competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Salon du Chocolat social profiles
Digital presenceSalon du Chocolat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon du Chocolat leadership team
Management profileNumber of profiles
Salon du Chocolat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon du Chocolat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon du Chocolat
What does Salon du Chocolat do?
Salon du Chocolat is an annual trade show and consumer event dedicated to chocolate and pastry, organized by Comexposium SAS. It runs flagship exhibitions in Paris (Paris Expo Porte de Versailles) and Lyon (Halle Tony Garnier), bringing together 500+ international chocolatiers, pastry chefs, cocoa producers, and equipment suppliers, and attracting approximately 96,000–115,000 visitors per edition through live demonstrations, masterclasses, tastings, musical shows, and B2B networking. Revenue is generated from exhibitor booth rentals, visitor ticket sales, and exhibitor marketing and visibility services.
Is Salon du Chocolat a public or private company?
Salon du Chocolat is a private company. It is classified as corporate owned and is currently operating.
When was Salon du Chocolat founded?
Salon du Chocolat was founded in 1994. It employs 11 to 50 people.
Where is Salon du Chocolat based?
Salon du Chocolat is headquartered in Paris, France, in the Europe region.
How does Salon du Chocolat make money?
Four revenue lines are on record. Exhibitor booth and stand rental is the primary driver. The others are visitor tickets, communication and marketing tools for exhibitors and competition Les Éclats du Chocolat.
Does Salon du Chocolat have an API?
No public API is recorded for Salon du Chocolat.
What industry is Salon du Chocolat in?
Salon du Chocolat's product category is Trade Show Events. Its primary akta.pro industry code is THAJAGAA, Culinary Walking & Market Tours, with a secondary code of CRAHAGAH, Specialty Chocolatiers & Confectionery. Its NAICS code is 4452 and its SIC code is 2050.