Export and Investment Promotion Agency of the Republic of Azerbaijan

Name

Export and Investment Promotion Agency of the Republic of Azerbaijan

Legal name

Azərbaycanda İxracın və İnvestisiyaların Təşviqi Fondu

Website

https://azpromo.az

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Government Trade Promotion Services

NAICS

International Affairs (92812), Public Relations Agencies (541820)

SIC

Foreign Governments (8888)

akta.pro industry

PRIMARYBPAFADAB

Public Affairs, Government Relations & Lobbying

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPADANAO

Competition Policy, State Aid & Public Procurement Regulatory Cooperation

Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation

Keywords

• Export promotion services
• Investment promotion agency
• Trade facilitation services
• Business matchmaking services
• Foreign direct investment

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: As a state government agency under the Ministry of Economy of Azerbaijan, AZPROMO operates on government budget funding. The agency provides free services to exporters and investors. Export promotion mechanisms are financed entirely at state expense, including export missions, customer missions, exhibition participation, market research, and certification support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AZPROMO is a state-owned agency that promotes non-oil exports from Azerbaijan and attracts foreign direct investment through trade facilitation, investor support, and business matchmaking. It delivers these via 11 state-funded mechanisms including export missions, buyer missions, international exhibition participation (e.g., Gulfood, ProWein, WorldFood Moscow), market research, certification support, and the "Made in Azerbaijan" national brand program.

Product overview

AZPROMO is a government export and investment promotion agency offering a platform of services centered around promoting Azerbaijani exports and attracting foreign investment. The core offerings include the AZPROMO platform itself, the AZPROMO Mobile App for convenient access, the national 'Made in Azerbaijan' brand program, the Export.az trade portal, the Export Academy training program, the Exporters Club networking platform, and comprehensive export support services (information, legal, organizational, and marketing support). These products work together to support Azerbaijan's non-oil sector development and international trade expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Made in Azerbaijan National brand program providing Azerbaijani producers with state-supported export promotion services, including coordinated international exhibition participation, export mission organization, market research, brand promotion, and international certification support, all funded by the state budget.
• Export.az

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Alat Free Economic ZonecoreStrategic or Co-development Partner · 14 January 2026AZPROMO collaborates with the Alat Free Economic Zone, presenting investment opportunities and facilitating business development in this designated economic zone.
• Italian Confederation of Small and Medium Industry (CONFAPI)minorGTM or Marketing Partner · 14 January 2026Partnership with CONFAPI to facilitate connections between Italian small and medium enterprises and Azerbaijani businesses.
• CAFIEC (Chinese Association for International Economic Cooperation)coreStrategic or Co-development Partner · 23 December 2024AZPROMO met with Chinese Association for International Economic Cooperation (CAFIEC) Vice President Wang Weiwei to discuss investment opportunities in Azerbaijan, including participation in reconstruction of liberated territories and creation of regional logistics warehouses.
• Azerbaijan-Russia Business CouncilcoreStrategic or Co-development Partner · 2 December 2024AZPROMO participates in the Azerbaijan-Russia Business Council, which has been active since 2016 and cooperates with the Ministry of Economy of Azerbaijan, Ministry of Economic Development of Russia, and other governmental and public organizations of both countries.
• KOTRA (Korea Trade-Investment Promotion Agency)coreStrategic or Co-development Partner · 19 May 2022AZPROMO and KOTRA signed an Agreement Memorandum to expand cooperation in export and investment promotion, facilitating business connections between Korean and Azerbaijani companies.
• US-Azerbaijan Chamber of CommercecoreGTM or Marketing Partner · 11 July 2014An Agreement Memorandum was signed between AZPROMO and the US-Azerbaijan Chamber of Commerce to strengthen economic cooperation and facilitate business relations between American and Azerbaijani companies.
• WAIPA (World Association of Investment Promotion Agencies)coreStrategic or Co-development PartnerAZPROMO is a member of WAIPA, described as 'The Global Reference Point for FDI.' This membership provides international visibility, facilitates cooperation with other investment promotion agencies worldwide, and positions Azerbaijan within the global investment promotion network.
• Italian Trade Agency (ITA)coreGTM or Marketing PartnerAZPROMO collaborates with the Italian Trade Agency (ITA) to facilitate business relations between Azerbaijani and Italian companies. The agencies coordinate joint business forums and are developing a Memorandum of Understanding and Action Plan for enhanced cooperation.
• ROTOBO (Japan Trade Association)coreStrategic or Co-development PartnerAZPROMO maintains ongoing cooperation with ROTOBO, the Japanese Trade Association that coordinates the Japan-Azerbaijan Economic Committee. The partnership facilitates business meetings and economic dialogue between Japanese and Azerbaijani companies.
• ICDT (Islamic Center for Development of Trade)minorStrategic or Co-development PartnerAZPROMO discusses expansion of trade relations with ICDT, exploring opportunities for enhancing commercial exchanges between member countries.
• Heydar Aliyev FoundationminorStrategic or Co-development PartnerCollaborates with the Heydar Aliyev Foundation on cultural and economic initiatives supporting Azerbaijan's international image.
• Ministry of Economy of AzerbaijancoreOthersAZPROMO operates under the supervision of the Ministry of Economy of Azerbaijan, receiving policy guidance and operational support.
• AZPROMO US RepresentativecoreChannel Partner/ Reseller/ DistributorAZPROMO maintains a US representative who organizes meetings between Azerbaijani product distributors and US food brokers, retailers, and market owners across California, Washington, Michigan, Illinois, New York, Pennsylvania, and Virginia states.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JETRO (Japan External Trade Organization): Japan's government-affiliated trade and investment promotion body. Highly comparable in mandate, structure, and bilateral engagement model, including supporting national pavilions at international exhibitions.
• Enterprise Singapore: Singapore's government agency driving enterprise growth and internationalization. Comparable in providing one-stop services for exporters, investor facilitation, and partner-matching across borders.
• CzechInvest: Czech Republic's investment and export development agency operating under the Ministry of Industry. Similar mandate of attracting FDI, supporting exporters, and running business missions and exhibitions.
• KOTRA (Korea Trade-Investment Promotion Agency): Korea's official trade and investment promotion agency with global network. Direct peer as both agencies share the same mandate (export promotion + FDI attraction) and have signed a formal cooperation memorandum.
• Italian Trade Agency (ITA): Italy's governmental agency for trade promotion and FDI attraction. Direct peer; AZPROMO is actively developing a Memorandum of Understanding and Action Plan with ITA for enhanced bilateral cooperation.

Regional players

• Invest in Turkey: Turkey's official investment promotion agency. Operates in a directly adjacent geography and competes for some of the same regional FDI flows AZPROMO targets, particularly in energy, logistics, and manufacturing.
• Kazakh Invest: Kazakhstan's national investment promotion agency and a direct competitor for Central Asia/Caspian FDI. Operates a similar model of investor targeting, free economic zone promotion, and bilateral government engagement.

Broad incumbents

• Department for Business and Trade (UK): UK government department handling trade promotion and inward investment. Much larger scale but covers the same functional ground of supporting exporters and attracting FDI.
• ApexBrasil (Brazilian Trade and Investment Promotion Agency): Brazil's national trade and investment promotion agency. Larger and broader in scope, but operates an analogous model of national brand promotion, trade missions, and investor attraction.
• ProColombia: Colombia's export promotion, tourism and FDI attraction agency. Comparable in running international missions, business matchmaking, and country branding for non-traditional exports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AZPROMO
• Xx.com/azpromoaz
• Facebookfacebook.com/azpromo.az
• LinkedInlinkedin.com/company/azpromogovaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Export and Investment Promotion Agency of the Republic of Azerbaijan