Project Seagrass

What Project Seagrass does

Project Seagrass is a UK-registered marine conservation charity (England and Wales charity number 1162824, Scotland SC046788), founded in 2013 and headquartered in Bridgend, Wales. It operates as the world's leading specialist organisation dedicated exclusively to seagrass meadow conservation and restoration, combining scientific research, community engagement, and active restoration fieldwork across more than 14 countries including the UK, Indonesia, Thailand, Timor-Leste, Kenya, Tanzania, Madagascar, Australia, and Sri Lanka. Its core product portfolio comprises SeagrassSpotter (a citizen science mobile/web application that has collected over 3,000 new seagrass datapoints from 3,000+ volunteers), SeagrassRestorer (an open-data platform for sharing restoration findings), SeagrassTools (a 2026-launched data and decision-making platform), and a dedicated Seagrass Nursery in West Wales that produces transplants for active restoration. Proprietary technical capabilities include the Seagrass Hug planting methodology (multi-life-stage hydrodynamic protection design for Zostera marina), Direct Injection Seeding via a partnership with The Fieldwork Company, Habitat Suitability Modelling, and an open-source satellite imagery algorithm co-developed with CGI UK for mapping seagrass meadows. The organisation has produced 60+ peer-reviewed scientific publications.

The charity runs an interconnected portfolio of programmes including the Seagrass Ocean Rescue project (10 hectares in Wales by end-2026), the Solent Seascape Project (3.5 hectares in the Solent, the first seascape-scale restoration in the UK), the UKRI-funded ReSOW interdisciplinary project, the FANNS programme restoration trials across Welsh Special Areas of Conservation, and the Global Seagrass Challenge Fund. Revenue is generated across five streams: individual donations, corporate giving and major gifts, biodiversity and carbon credits (delivered with Climate Impact Partners), grants from governments and foundations (including Welsh Government, Esmee Fairbairn, Garfield Weston Foundation, Environment Agency, National Lottery Heritage Fund, and King Charles III Charitable Fund), and merchandise sales via a Teemill storefront. Go-to-market is community-led, relying on grassroots volunteer mobilisation, citizen science participation, and policy advocacy through a partnership network of over 100 named UK organisations plus international collaborators across academia, government, and the NGO sector.

Name

Project Seagrass

Legal name

Project Seagrass

Website

https://projectseagrass.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Seagrass is a UK-registered marine conservation charity founded in 2013 and dedicated exclusively to seagrass meadow conservation, restoration, and research. It combines citizen science platforms, proprietary restoration methodologies, and field operations across 14+ countries, serving governments, communities, academics, and corporate ESG partners.

Ownership category

akta.pro rank

Product category

Marine Conservation and Seagrass Restoration Services

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Oceans, Coastal & Marine Resource Management (BPADALAI), Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Ocean-Based Carbon Removal (Alkalinity Enhancement, Seaweed, Ocean Biomass Sinking) (EUABAFAF)

Keywords

• Marine conservation
• Seagrass restoration
• Citizen science platform
• Ecosystem restoration services
• Biodiversity conservation charity

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Individual Giving: Individual donors contribute through the Project Seagrass website, direct donations, and fundraising activities. The organization is a registered charity in England and Wales (1162824) and Scotland (SC046788).
2. Major Gifts and Corporate Giving: Corporate partners and major donors support the organization through dedicated giving programmes including biodiversity and carbon credits.
3. Biodiversity and Carbon Credits: Project Seagrass generates revenue through biodiversity and carbon credits derived from seagrass ecosystem services, enabling private capital to support restoration activities.
4. Government and Foundation Grants: Project and core funding from national governments, foundations, and institutional funders including Esmee Fairbairn, Garfield Weston Foundation, Environment Agency, Welsh Government, and others.
5. Online Shop: Merchandise sales through the Project Seagrass Teemill online storefront.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Project Seagrass is a marine conservation charity that conducts active seagrass meadow restoration, scientific research, and community-based monitoring. It operates dedicated Seagrass Nursery facilities for transplant propagation, runs citizen science and open-data platforms (SeagrassSpotter, SeagrassRestorer, SeagrassTools), and executes large-scale restoration projects such as the ReSOW programme, Seagrass Ocean Rescue, and The Solent Seascape Project across the UK and internationally.

Product overview

Project Seagrass is a marine conservation charity operating a portfolio of interconnected products and programmes centred on seagrass conservation. Its core offerings include SeagrassSpotter (a citizen science mobile/web app for global seagrass mapping), SeagrassRestorer (an open data platform for sharing restoration findings), SeagrassTools (a data and decision-making platform), and the Seagrass Nursery (which grows transplants for active restoration). The Seagrass Hug is a proprietary planting methodology, SeagrassWatch is a monitoring methodology, and education resources round out the offering. Project Seagrass also operates the ReSOW research project and the Global Seagrass Challenge Fund as major programme pillars. Fragment Walks engage communities in restoration. Collectively these products span citizen science data collection, open data sharing, restoration methodology, nursery propagation, scientific research, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• SeagrassSpotter: Citizen science mobile application for reporting and mapping seagrass sightings worldwide
• SeagrassRestorer
• Seagrass Nursery
• Global Seagrass Challenge Fund
• Seagrass Ocean Rescue
• The Solent Seascape Project
• ReSOW (Restoration of Seagrass for Ocean Wealth)

Products and services

• SeagrassSpotter
• SeagrassRestorer
• SeagrassTools
• Seagrass Nursery
• ReSOW (Restoration of Seagrass for Ocean Wealth)
• Seagrass Ocean Rescue
• The Solent Seascape Project
• Global Seagrass Challenge Fund
• Biodiversity and Carbon Credits
• Project Seagrass Online Shop (Teemill)

Quantifiable outcome

• 150,000+ seagrass seeds planted
• +8 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core, key and supporting.

• Swansea UniversitycoreStrategic or Co-development PartnerPrimary academic research partner collaborating on the ReSOW project, Seagrass Ocean Rescue North Wales, nitrogen pollution research, and the development of the Seagrass Hug restoration methodology. Provides laboratory facilities, research expertise, and student supervision.
• Blue VenturescoreStrategic or Co-development PartnerCollaboration on the Seagrass Ecosystem Services Project in Timor-Leste, involving Baited Remote Underwater Video (BRUV) assessments, seagrass monitoring, community events, and beach cleans. Joint activities for World Seagrass Day and Seagrass Awareness Month.
• CGI UKkeyStrategic or Co-development PartnerCollaborated on the release of a new open-source algorithm to map and quantify seagrass meadows using satellite imagery, aiding climate change mitigation and biodiversity mapping. Joint LinkedIn Live event for World Seagrass Day.
• National Oceanography Centre (NOC)coreStrategic or Co-development PartnerResearch partner in the ReSOW project, contributing to the first national seagrass natural capital assessment and UK-wide seagrass baseline mapping through remote sensing and Habitat Suitability Modelling.
• University of SouthamptonkeyStrategic or Co-development PartnerAcademic partner in the ReSOW interdisciplinary project generating understanding of seagrass contributions to UK environmental security, economy and wellbeing.
• The Fieldwork CompanykeyTechnology or IntegrationDeveloper of the Direct Injection Seeding (DIS) method, a technique used by Project Seagrass for seagrass restoration planting. Provides methodology and expertise for active restoration work.
• The Seagrass ConsortiumcoreStrategic or Co-development PartnerEuropean collaboration partner on the Seagrass Hug restoration methodology trial. The trial has been replicated across Bay of Arcachon, Etang de Berre, Bay of Santander, Oosterschelde (Netherlands), North Wales, and Mallorca (Mediterranean).
• WWF CymrukeyStrategic or Co-development PartnerJoint petition with WWF Cymru calling upon Welsh Government to support restoration of seagrass meadows, leveraging combined advocacy reach.
• Stockholm UniversitykeyStrategic or Co-development PartnerResearch collaboration with Benjamin Jones (Chief Conservation Officer) who is also a PhD student at Stockholm University. Partner in Indo-Pacific seagrass fisheries research.
• Natural EnglandkeyStrategic or Co-development PartnerGovernment partner providing regulatory support and funding engagement for seagrass conservation and restoration initiatives across English marine sites.
• NatureScotkeyStrategic or Co-development PartnerScottish Government nature agency partner supporting seagrass conservation and restoration initiatives in Scottish waters.
• Environment AgencykeyStrategic or Co-development PartnerUK Government agency partner engaged in seagrass conservation and environmental protection initiatives.
• DeloittesupportingStrategic or Co-development PartnerProfessional services partner supporting Project Seagrass operations and strategy.
• YapekakeyStrategic or Co-development PartnerPartner in the Seagrass Ecosystem Services Project conducting Baited Remote Underwater Video (BRUV) and seagrass assessments in Indonesia to identify key fisheries areas and monitor seagrass health.
• Save Andaman NetworkkeyStrategic or Co-development PartnerPartner in the Seagrass Ecosystem Services Project conducting seagrass assessments and community engagement in Thailand to support local fisheries and monitor seagrass health.
• Dugong and Seagrass Conservation ProjectkeyStrategic or Co-development PartnerGobal Environment Facility funded project managed through CMS Secretariat supporting the implementation of the Dugong MoU across signatory nations.
• Heriot-Watt UniversitysupportingStrategic or Co-development PartnerAcademic partner contributing to seagrass research and conservation science.
• Deakin UniversitysupportingStrategic or Co-development PartnerAcademic partner, including involvement in the global TeaComposition H2O wetland carbon sequestration study.
• Uppsala UniversitysupportingStrategic or Co-development PartnerAcademic research partner in Indo-Pacific seagrass studies and fisheries research collaboration.
• National TrustsupportingStrategic or Co-development PartnerConservation charity partner engaged in seagrass conservation on National Trust coastal land holdings.
• Florida International UniversitysupportingStrategic or Co-development PartnerAcademic research partner in seagrass conservation science.
• CMS SecretariatkeyStrategic or Co-development PartnerConvention on Migratory Species Secretariat managing the Dugong MoU and associated GEF-funded seagrass and dugong conservation projects across Indo-Pacific range states.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Save Andaman Network: A regional conservation network in Thailand conducting seagrass assessments and community engagement. Already a Project Seagrass partner, and directly comparable in operating the same citizen-science model for seagrass monitoring in Indo-Pacific waters.

Broad incumbents

• Re:wild: A global conservation organization with marine and coastal ecosystem programs including seagrass and coral restoration. Comparable to Project Seagrass in species-and-habitat-focused science and advocacy, with broader global reach and larger donor base.
• Fauna & Flora International (FFI): A pioneering UK-based international conservation charity with marine and coastal programs spanning seagrass, coral reefs, and fisheries. Comparable to Project Seagrass in science-led international conservation, donor base, and government partnerships.
• Zoological Society of London (ZSL): A larger UK-based conservation charity with significant marine and aquatic conservation programs alongside its broader zoo and wildlife mandate. Comparable to Project Seagrass in applying science, citizen engagement, and policy advocacy to marine species and habitats, but at much larger scale and with a broader remit.
• The Nature Conservancy: A global environmental nonprofit with significant marine and coastal restoration work including seagrass and coastal habitat protection. Comparable as a large-scale marine conservation operator targeting similar corporate ESG, government, and foundation funding pools.
• WWF (Marine Programs): A leading global conservation organization with extensive marine and ocean programs including seagrass and coastal ecosystem work. Comparable to Project Seagrass as a partner/competitor for marine restoration funding, with WWF Cymru already a Project Seagrass partner.
• Ocean Conservancy: A US-based marine conservation nonprofit focused on ocean health, sustainable fisheries, and policy advocacy. Comparable to Project Seagrass in mission and donor-support model, with broader scope across plastics, fisheries, and climate.

Direct peers

• Blue Marine Foundation: A UK-based marine conservation charity focused on restoring the ocean to a healthy state by establishing marine protected areas and supporting sustainable fishing. Closely comparable to Project Seagrass in size, scope, and UK/global operating model, with similar reliance on donations, grants, and corporate partnerships for marine habitat restoration.
• Marine Conservation Society: A leading UK-based marine conservation charity focused on healthier seas through advocacy, science, and community action. Most directly comparable to Project Seagrass as a UK marine NGO combining citizen science, policy engagement, and habitat protection, with a broader but overlapping mission across fisheries, pollution, and marine protected areas.
• Blue Ventures: A marine conservation organization working with coastal communities globally on fisheries, mangroves, and seagrass. Already a Project Seagrass partner in Timor-Leste, and directly comparable in combining community-led conservation, citizen science, and tropical seagrass work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/project-seagrass
• YouTubeyoutube.com/c/ProjectSeagrass
• Facebookfacebook.com/ProjectSeagrass
• LinkedInlinkedin.com/company/project-seagrass
• Instagraminstagram.com/projectseagrass
• TikToktiktok.com/@projectseagrass
• Xx.com/ProjectSeagrass

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Seagrass