Investment and Marketing Corporation Saxony-Anhalt

What Investment and Marketing Corporation Saxony-Anhalt does

Investment and Marketing Corporation Saxony-Anhalt (IMG), legally Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH, is the central business development agency of the German federal state of Saxony-Anhalt. Founded in 1990 and headquartered at Am Alten Theater 6 in Magdeburg (registered in Stendal), IMG operates as a wholly state-owned limited liability company on behalf of the Ministry of Economics, Tourism, Agriculture and Forestry. Its functional role is to position Saxony-Anhalt nationally and internationally as a business and tourism destination, providing individual, confidential, and free-of-charge advisory services to companies considering relocation, investment, expansion, or internationalization in the region.

IMG's service portfolio spans investor services, location and industrial-site advisory (including operation of the 1,100-hectare High-Tech Park at Silicon Junction), funding and financing consultation tied to partners such as the Saxony-Anhalt Investment Bank and Bürgschaftsbank, specialist and talent attraction support, internationalization assistance, and industry expertise across chemicals, life sciences, biotechnology, medical technology, and new mobility. The organization actively curates 13 Centers of Excellence and works with 29 business-oriented research institutes plus university partners. Distribution is delivered via direct consulting, an extensive partner network (Germany Trade and Invest, German chambers of commerce abroad, embassies, state ministries), trade fairs and delegations, and a multi-channel digital presence on LinkedIn, YouTube, Instagram, Facebook, and X.

IMG's revenue model is government appropriations: as a 100% state-owned entity, it charges no fees to investors or companies for its services. Operations are managed by a small team of approximately 11–50 employees headed by Managing Director Dr. Robert Franke, with department leads across internationalization, funding, industrial sites, life sciences and tourism, and skilled-staff recruitment. The agency functions as a public-sector economic development and location-marketing platform rather than a commercial technology or services business, and does not develop proprietary technology products.

Name

Investment and Marketing Corporation Saxony-Anhalt

Legal name

Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH

Website

https://invest-in-saxony-anhalt.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Investment and Marketing Corporation Saxony-Anhalt (IMG) is the wholly state-owned central business development agency of Saxony-Anhalt, Germany, providing free advisory, location, funding, and internationalization services to companies investing in or expanding within the region on behalf of the state Ministry of Economics.

Ownership category

akta.pro rank

Product category

Economic Development Services

NAICS

Management of Companies and Enterprises (55111)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)

akta.pro secondary industry

Manufacturing & Heavy Industrial Facilities Brokerage (BPAJACAB)

Keywords

• Economic development services
• Investment promotion agency
• Location marketing
• Government advisory services
• Business consulting

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: IMG is a wholly owned subsidiary of the state of Saxony-Anhalt, funded by the state government. The organization provides its services free of charge to investors and companies. Revenue comes entirely from public funding rather than commercial activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Investment and Marketing Corporation Saxony-Anhalt (IMG) is the central state-owned business development agency of Saxony-Anhalt, Germany. It provides free, confidential consulting services to companies seeking to relocate, invest, or expand in the region, including company service, industrial space and location service, funding and financing advisory, specialist and talent service, internationalization support, and industry expertise. The agency also operates the High-Tech Park (Silicon Junction), Saxony-Anhalt's largest industrial area spanning 1,100 hectares.

Product overview

Investment and Marketing Corporation Saxony-Anhalt (IMG) is a state-owned business development agency that serves as Saxony-Anhalt's central economic development organization. Rather than offering a software product, IMG provides a comprehensive suite of advisory and support services including investor services, location database access, funding and financing consultation, specialist and talent acquisition support, internationalization assistance, and industry expertise. The organization also operates the High-Tech Park (Silicon Junction) as Saxony-Anhalt's largest industrial area with 1,100 hectares. IMG functions as a marketing and consulting portal that connects investors with business opportunities in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Service Extensive service portfolio providing individualized, confidential consulting support for companies planning to invest, relocate, or expand in Saxony-Anhalt. The service covers the full investor journey from initial inquiry through project completion.
• Industrial Space and Location Service Location selection service that helps companies find the right commercial or industrial plot or property in Saxony-Anhalt, supported by a location database of industrial sites ranging from 10,000 to 1,000,000 m2.
• Funding and Financing Service Advisory service identifying the best funding and financing programs for investments in Saxony-Anhalt, including access to GRW investment grants (up to 35% for small companies, 25% for medium-sized, 15% for large companies) with 24-hour response commitment on funding applications.
• Specialist and Talent Service Recruitment support service connecting companies in Saxony-Anhalt with university career centers, organizing recruiting events, and running talent campaigns to attract and retain qualified employees.
• Internationalization Service Service supporting companies already established in Saxony-Anhalt with international market entries, cross-border investments, market expansion, and development of international sales and procurement markets.
• Industry Expertise Advisory Specialized industry expertise across key sectors including chemistry, life sciences, biotechnology, medical technology, digitalization, GreenTech, and manufacturing, delivering customized solutions with the highest quality standards.
• High-Tech Park (Silicon Junction) Operated by IMG as Saxony-Anhalt's largest industrial area spanning 1,100 hectares gross area (approximately 700 hectares available as open space), targeting ultramodern technology companies in chip manufacturing, research institutions, startups, and service providers.

Quantifiable outcome

• GRW investment grants up to 35% for small companies, 25% for medium-sized, 15% for large companies
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Germany Trade and Invest (GTAI)coreGTM or Marketing PartnerOfficial cooperation partner for international investor attraction. GTAI provides market intelligence and international networking support for companies looking to invest in Germany, with IMG serving as the regional counterpart for Saxony-Anhalt.
• Chambers of Commerce Abroad (AHK)coreChannel Partner/ Reseller/ DistributorNetwork of German chambers of commerce operating abroad that facilitate market entry and business connections for international companies looking to invest in Saxony-Anhalt.
• German National Tourist Board (DZT)supportingGTM or Marketing PartnerPartnership for international tourism marketing of Saxony-Anhalt as a travel destination, leveraging DZT's global network and marketing channels.
• Enterprise Europe NetworksupportingStrategic or Co-development PartnerEuropean business support network providing international partnership facilitation and technology transfer services for companies in Saxony-Anhalt.
• Saxony-Anhalt State MinistriescoreStrategic or Co-development PartnerMinistries of the State of Saxony-Anhalt providing policy support and coordination for investment projects, particularly the Ministry of Economics, Tourism, Agriculture and Forestry.
• State Chancellery of Saxony-AnhaltcoreStrategic or Co-development PartnerState Chancellery providing governmental coordination and support for IMG's activities in positioning Saxony-Anhalt internationally.
• Colleges, Universities and Research InstitutionscoreStrategic or Co-development PartnerPartnership with 29 business-oriented research institutes and university institutions for technology transfer and innovation support, including Otto von Guericke University Magdeburg, Martin Luther University Halle-Wittenberg, and Merseburg University of Applied Sciences.
• Clusters and Industry NetworkscoreStrategic or Co-development PartnerPartnership with industry clusters and networks across Saxony-Anhalt's key sectors including chemistry, life sciences, biotechnology, medical technology, digitalization, GreenTech, and manufacturing for coordinated economic development.
• Society for International CooperationsupportingGTM or Marketing PartnerInternational cooperation society supporting cross-border business development and diplomatic connections for Saxony-Anhalt's investment attraction efforts.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Investitionsbank Sachsen-Anhalt: Saxony-Anhalt's state-owned investment bank and IMG's core financial partner. Provides loans, grants, and guarantees for investments referenced in IMG's deal pipeline—functions as the financial-incentive arm while IMG handles advisory and marketing.
• IDA Ireland: Ireland's foreign direct investment agency. Like IMG, it is a state-backed agency offering free, end-to-end investor services and public co-funding to attract multinational manufacturing investments—an international structural comparable.

Direct peers

• Wirtschaftsförderung Sachsen GmbH: Saxony's state economic development corporation. It performs an identical mandate for the neighboring Free State of Saxony, including investor services, location marketing, and tourism promotion, competing with IMG for the same pool of Eastern German FDI.
• Berlin Partner für Wirtschaft und Technologie: Berlin's public-private economic development agency. Provides the same cluster-based investor services and location marketing for the Berlin-Brandenburg metro, competing with IMG in technology and life-sciences FDI.
• Hessen Trade & Invest: Hesse's state development agency combining investment promotion, innovation financing, and energy consulting under one roof—a structurally similar state-owned business development vehicle.
• Germany Trade and Invest (GTAI): Germany's federal economic development agency. GTAI is IMG's direct federal-level counterpart, providing market intelligence and international investor attraction services; IMG serves as GTAI's regional delivery partner for Saxony-Anhalt.
• NRW.INVEST: North Rhine-Westphalia's state-owned economic development agency. Like IMG, NRW.INVEST provides free, confidential consulting to international investors on site selection, funding, and workforce—scaled to Germany's largest state economy.
• Invest in Bavaria: Bavaria's state investment promotion agency, also part of the Bavarian Ministry of Economic Affairs. It offers the same free end-to-end investor-services model as IMG, and is IMG's strongest Western German competitor for major industrial investments.
• Baden-Württemberg International: Baden-Württemberg's state agency for international economic cooperation. Offers comparable investor-services and location-marketing functions targeting foreign companies considering investments in southern Germany.
• LEG Thüringen: Thuringia's state-owned land and economic development company, performing industrial site development and investor attraction in the directly neighboring Eastern German state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IMG_ST
• YouTubeyoutube.com/channel/UCcG0Aoox7_KeJ5rRJ3FDzDw
• Facebookfacebook.com/saxonyanhaltinvest
• LinkedInlinkedin.com/company/investitions--und-marketinggesellschaft-sachsen-anhalt-mbh
• Instagraminstagram.com/saxonyanhaltinvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investment and Marketing Corporation Saxony-Anhalt