Web Travel Group
- Company typePublic
- Founded1998
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
Web Travel Group firmographics
Firmographics- Name
- Web Travel Group
- Legal name
- Web Travel Group Limited
- Website
- https://www.webtravelgroup.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Web Travel Group industry classification
Industry- Product category
- B2B Travel Marketplace
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)
Keywords
Where Web Travel Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Web Travel Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Travel Marketplace Commission: WebBeds operates as a B2B marketplace connecting hotels (supply) with travel trade buyers (demand). Revenue is generated through commissions on transactions processed through the platform. The company earns a percentage of Total Transaction Value (TTV) as revenue.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Web Travel Group product offering
Product offeringCore offering
Web Travel Group operates WebBeds, a global B2B trade-only digital travel marketplace that connects hotels and other travel sellers with a network of travel trade buyers (tour operators, travel agents, OTAs). The platform provides accommodation and ground-product distribution across 140+ source markets, supported by proprietary rate-parity automation, AI-powered search, and direct API connectivity for enterprise clients.
Product overview
Web Travel Group operates primarily as a B2B travel marketplace company following the September 2024 demerger of its B2C businesses. The core product is WebBeds, a global trade-only digital travel marketplace connecting hotels with travel buyers worldwide. Supporting platform tools include Parity Monitor for rate discrepancy resolution, ROOMDEX for hotel upselling automation, and Trip Ninja for multi-stop flight booking technology. The company also holds a 25% stake in Locktrip, a blockchain-based B2C travel marketplace. Geographic publications including MEA Explorer, Gateway to Saudi, and Travel Aggregator serve as marketing and partner engagement channels for the WebBeds brand.
Differentiator
Problem solved
Functional benefit
Brands
- WebBeds: Global B2B travel marketplace connecting hotels and travel sellers to travel buyers worldwide
- ROOMDEX
- LockTrip
Products and services
- WebBeds Global B2B trade-only digital travel marketplace connecting hotels and other travel sellers with travel trade buyers worldwide, providing accommodation and ground product distribution services to the travel industry.
- Parity Monitor Online tool enabling hotels to instantly resolve pricing discrepancies when reported; V1.2 provides automated instant resolution using Robotic Process Automation and Microsoft Power Platform.
- ROOMDEX Automated hotel upselling solution featuring Upgrade Optimizer that calculates True Availability and optimal pricing for room upgrades, stay extensions and guest services, with Attribute-Based Selling technology.
- LockTrip Blockchain-based B2C travel marketplace powered by LOC utility token, enabling consumers to pay for hotel stays in multiple currencies or in LOC.
- Trip Ninja Multi-City Flight Search Travel technology for multi-stop international itineraries enabling customers to book multiple flights in one transaction by combining unique airlines on each leg; provides 30% lower fares on average versus traditional GDS pricing.
Quantifiable outcome
- 30% lower fares on average for multi-stop trips using Trip Ninja technology versus traditional GDS pricing
- +3 more outcomes
Companies that use Web Travel Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Web Travel Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
Web Travel Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Jet2holidaysflagshipStrategic partnership making WebBeds hotel inventory available through Jet2holidays, the UK's largest tour operator. Connects accommodation providers with Jet2holidays' customer base across Mediterranean, Canary Islands, North Africa and European leisure cities.
- DCT Abu DhabicoreRenewed strategic partnership for fourth consecutive year at World Travel Market 2025. Partnership drives increased visitor numbers to Abu Dhabi through marketing collaboration.
- DwidayatourminorJoint marketing partnership to boost Indonesian arrivals to Singapore. Campaign running November 2025 to March 2026 showcases exclusive hotel offers and promotes Singapore as leisure and cruise destination.
- FornovacoreStrategic partnership to implement Fornova's Distribution Intelligence platform, featuring AI and machine learning for automated distribution management, rate parity enforcement, and enhanced distribution control capabilities across all channels.
- Accor Leisure Partner Platform (ALPP)coreDirect connection to Accor's Leisure Partner Platform, a cutting-edge technology developed by Gekko Tech, enabling distribution of Accor hotel inventory through WebBeds channels.
- BeCausecoreWebBeds partnered with BeCause, a sustainability technology start-up, to scale eco-certified properties on WebBeds booking platforms. BeCause automatically matches hotels in WebBeds database with Global Sustainable Tourism Council (GSTC) credentials, enabling properties with eco-friendly identifiers on booking platforms.
- World Travel and Tourism Council (WTTC)coreWebBeds joined WTTC's Hotel Sustainability Basics initiative, providing hotel partners access to globally recognized sustainability verification program. Hotels participating are flagged on WebBeds platforms for travel trade clients to make informed sustainability-focused recommendations.
- Trip NinjacoreTrip Ninja technology deployed on Webjet OTA providing multi-stop international itinerary booking. Technology delivers 30% lower fares on average versus GDS pricing and better fares in 67% of multi-stop trip searches.
- ROOMDEXcoreWebjet Limited made US$10 million strategic investment acquiring 49% stake in ROOMDEX, a US-based leader in automated hotel upselling solutions. In October 2023, acquired remaining 51%. ROOMDEX provides Upgrade Optimizer product and Attribute-Based Selling technology, now integrated as WebBeds supplier partner offering.
- LocktripminorBlockchain-based B2C travel marketplace. Web Travel Group holds 25% share. LockTrip LLC developed B2C hotels marketplace powered by blockchain platform with utility token (LOC). Provides access to crypto-enthusiast B2C audience.
- Toitū EnvirocareminorExternal provider for carbon emissions verification. Verified Webjet Limited (now Web Travel Group) carbon emissions data including scope 1 and 2 emissions for sustainability reporting.
Scale indicators10 records
Recent moves7 records
Web Travel Group competitors and assessment
Company assessmentDirect peers
- Hotelbeds: Hotelbeds is the largest direct competitor to WebBeds, operating a global B2B bedbank distributing hotel inventory exclusively to travel trade buyers (tour operators, OTAs, travel agents) across similar geographies and with a comparable commission-based revenue model.
- Expedia Partner Solutions: Expedia Partner Solutions (EPS) is Expedia's B2B arm offering hotel and ancillary inventory to OTAs, airlines, loyalty programmes, and travel agents via APIs and white-label tools, directly competing with WebBeds for the same trade buyer demand globally.
- Booking.com Partner Solutions: Booking.com's connectivity and partner programmes distribute accommodation supply to affiliates and trade partners, overlapping with WebBeds' B2B distribution role for tour operators, agents, and OTAs.
- TBO Holidays: TBO Holidays operates a global B2B travel marketplace connecting hotels with travel agents and tour operators, particularly strong in EMEA and APAC, and competes head-on with WebBeds for trade buyer wallet share.
- Juniper Travel Technology (JTP) / Juniper Group: JTP powers B2B hotel distribution for tour operators, OTAs, and travel agents with its booking platform and connectivity tools, comparable to WebBeds' core marketplace and API offering.
Broad incumbents
- Sabre Hospitality: Sabre's hospitality division provides SynXis CRS, distribution, and booking technology to hotels and travel buyers, overlapping with WebBeds on hotel distribution and connectivity but as part of Sabre's broader GDS and travel platform portfolio.
- Travelport: Travelport is a major GDS and travel commerce platform whose hotel distribution and agency booking tools overlap with WebBeds' role connecting travel trade buyers with hotel supply, though Travelport's primary focus is air distribution.
Emerging players
- RateGain: RateGain provides rate intelligence, parity monitoring, and distribution technology for hotels and OTAs, intersecting with WebBeds' Parity Monitor and Fornova-driven parity capabilities and competing for the same supplier-side budgets.
- D-EDGE: D-EDGE (Accor's hospitality distribution spin-out) provides hotel CRS, connectivity, and distribution services, competing with WebBeds for hotel supply relationships and overlapping on connectivity APIs to OTAs and tour operators.
- Cloudbeds: Cloudbeds provides a hospitality platform (PMS, booking engine, channel manager) to independent hotels, partially overlapping with WebBeds by enabling smaller properties to distribute inventory, though its primary focus is the hotel tech stack rather than B2B marketplace distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Web Travel Group social profiles
Digital presenceWeb Travel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web Travel Group leadership team
Management profileNumber of profiles
Profiles13 records
Web Travel Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Web Travel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web Travel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web Travel Group
What does Web Travel Group do?
Web Travel Group operates WebBeds, a global B2B trade-only digital travel marketplace that connects hotels and other travel sellers with a network of travel trade buyers (tour operators, travel agents, OTAs). The platform provides accommodation and ground-product distribution across 140+ source markets, supported by proprietary rate-parity automation, AI-powered search, and direct API connectivity for enterprise clients.
Is Web Travel Group a public or private company?
Web Travel Group is a public company. It is classified as public and is currently operating.
When was Web Travel Group founded?
Web Travel Group was founded in 1998. It employs 1,001 to 5,000 people.
Where is Web Travel Group based?
Web Travel Group is headquartered in Melbourne, Australia, in the Oceania region.
How does Web Travel Group make money?
One revenue line is on record: B2B Travel Marketplace Commission.
Who are Web Travel Group's main competitors?
Direct peers on record are Hotelbeds, Expedia Partner Solutions, Booking.com Partner Solutions, TBO Holidays and Juniper Travel Technology (JTP) / Juniper Group. Broad incumbents are Sabre Hospitality and Travelport. Emerging players are RateGain, D-EDGE and Cloudbeds.
Does Web Travel Group have an API?
No public API is recorded for Web Travel Group.
What industry is Web Travel Group in?
Web Travel Group's product category is B2B Travel Marketplace. Its primary akta.pro industry code is THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561510 and its SIC code is 4700.