eTap
eTap Inc. designs, manufactures, and operates the Philippines' largest homegrown network of customizable self-service fintech kiosks, serving over 16 million customers across 71+ cities with bill payment, cash-in, cash-out, and digital wallet services via 7,000+ integrated machines.
- Company typePrivate
- Founded2015
- HeadquartersMakati, Philippines
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What eTap does
eTap Inc. (Electronic Transfer & Advance Processing Inc.) is a homegrown Philippine fintech company founded on June 25, 2015 by Percy Hernandez and Marlon Portugal that designs, manufactures, and operates a nationwide phygital network of self-service kiosks enabling cash-in/cash-out, bill payment, e-wallet top-up, and fund transfer services. The company's core offering combines customizable in-house hardware (kiosk product lines SIRIUS NEO, VEGA PRIME, and Pollux Prime) with proprietary end-to-end software development and a biller integration platform connecting 800+ merchants including GCash, Maya, RCBC, Bayad, ECPay, Dragon Pay, Globe Telecom, Cebuana Lhuillier, and Easytrip RFID. Its technology stack is described as cloud-native with real-time observability, AI-powered anomaly detection, zero-trust security, and modular scalable infrastructure.
The company operates a B2B2C distribution model with 7,000+ self-service machines deployed across 71+ Philippine cities through partner retail locations (convenience stores, supermarkets, pharmacies, bakeries) and direct enterprise partnerships with financial institutions, utility providers, telecom companies, and government agencies. Revenue is generated through five streams: transaction processing fees on cash and digital transactions, hardware sales of customized kiosks, custom software development services, managed services (cash collection, machine maintenance, 24/7 support across 71+ cities), and biller integration/licensing. The company holds Operator of Payment Systems (OPS) registration with Bangko Sentral ng Pilipinas and has achieved triple ISO certification (ISO 27001:2022, ISO 9001:2015, ISO 27701:2019). With 800-1,000+ employees, a wholly-owned subsidiary (eTap Solutions Inc.), and 70+ offices nationwide, eTap has served over 16 million unique customers and processed over 190 million transactions to date.
eTap firmographics
Firmographics- Name
- eTap
- Legal name
- ELECTRONIC TRANSFER AND ADVANCE PROCESSING, INC
- Website
- https://etap.com.ph
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- eTap Inc. designs, manufactures, and operates the Philippines' largest homegrown network of customizable self-service fintech kiosks, serving over 16 million customers across 71+ cities with bill payment, cash-in, cash-out, and digital wallet services via 7,000+ integrated machines.
- Ownership category
- akta.pro rank
eTap industry classification
Industry- Product category
- Self-Service Payment Kiosks
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374), Computer & Office Equipment (3570)
- akta.pro primary industry
- ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)
- akta.pro secondary industry
- Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)
Keywords
Where eTap is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
eTap business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Transaction Processing Fees: Revenue generated from processing bill payments, cash-in, cash-out, and wallet top-up transactions through the network of self-service machines
- Self-Service Machine Sales: Custom manufacturing and sale of self-service kiosks to enterprise partners, retailers, and kiosk operators with tailored form factors and functionalities
- Software Development Services: Custom software development from ground up including backend systems, user interface design, and machine-software integration
- Managed Services: Ongoing cash management, machine maintenance, technical support, and operational services provided to kiosk operators and enterprise clients
- Biller Integration Services: API integration services enabling billers and payment merchants to connect with the self-service network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/B2B custom solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
eTap product offering
Product offeringCore offering
eTap manufactures and deploys customizable self-service payment kiosks that enable electronic bill payment, cash-in/cash-out, wallet top-ups, and digital fund transfers across the Philippines. The company operates a phygital network of 7,000+ machines deployed in partner retail locations (convenience stores, supermarkets, pharmacies, bakeries) across 71+ cities, integrating 800+ billers and merchants including banks, e-wallets, telecom providers, and utilities. Beyond hardware, eTap provides custom machine software development, managed cash and machine maintenance services, biller integration, and a real-time data analytics dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Customizable Self-Service Machines
Quantifiable outcome
- Served over 16 million unique customers
- +3 more outcomes
Companies that use eTap
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
eTap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature6 records
eTap partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- RCBC (Rizal Commercial Banking Corporation)corePartnership to enhance financial accessibility through phygital solutions. RCBC's DiskarTech app users can cash in through eTap's network of 3,000+ self-service machines in convenience stores, supermarkets, pharmacies, and bakeries nationwide, bridging digital and physical financial access.
- Bayad (CIS Bayad Center Inc.)coreStrategic partnership integrating Bayad's 11 major billers (electricity, water, telecommunications, loans, government transactions) into eTap's network of over 3,000 self-service machines, expanding access to essential payment services for millions of Filipinos.
- GCashcoreCash-in and wallet top-up integration through eTap's nationwide kiosk network enabling GCash users to digitize cash at physical locations.
- MayacoreDigital wallet services integration allowing Maya users to perform cash-in and cash-out transactions at eTap kiosks.
- Dragon PaycorePayment processing integration for various bill payment and financial transaction services.
- ECPay (Electronic Commerce Payments Inc.)coreLong-standing partnership for electronic payment processing across retail and merchant networks, featuring partner spotlight collaboration.
- ProtosupportingAI customer experience partnership providing 'Tappy' - an AI assistant unified across kiosks and digital platforms with Filipino language support.
- eTap Solutions Inc.coreSister company and subsidiary acting as leading operator of cash and payment transaction machines to extend financial services to underserved communities.
- BTI Payments (Pay&Go)corePayment network partnership for transaction processing and merchant services.
- Globe TelecomcoreTelecommunications partnership enabling load purchases and bill payment services through the kiosk network.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
eTap competitors and assessment
Company assessmentBroad incumbents
- Euronet Worldwide: Global operator of ATMs and payment kiosks providing cash-in/cash-out, card-based services, and retailer payment infrastructure, comparable to eTap's end-to-end managed ATM/kiosk deployer business model at a much broader international scale.
Regional players
- Palawan Express (PalawanPay): Philippine pawnshop and financial services brand with a national branch and digital network for cash-in/out, remittance, and bills payment, serving the same cash-reliant consumer segment as eTap's kiosks.
- Cebuana Lhuillier: Philippine pawnshop and remittance chain with an extensive agent network offering bills payment, remittance, and digital financial services, competing for the same cash-based financial inclusion use cases that eTap serves via kiosks.
Direct peers
- BTI Payments (Pay&Go): Philippine payment network operating self-service kiosks and merchant payment infrastructure for bills payment, remittance, and digital financial services, closely overlapping eTap's product, distribution, and partner ecosystem.
- ECPay: Philippine electronic commerce payments provider with a kiosk-based payment network for bills payment, e-wallet cash-in/out, and merchant services, serving the same retail footprint and end users as eTap.
- ExpressPay: Philippine payment kiosk operator offering self-service bills payment, prepaid loading, and e-wallet cash-in services through machines deployed in retail locations, directly comparable to eTap's kiosk network and consumer use cases.
Emerging players
- GCash: Philippine e-wallet leader with its own agent network and cash-in/cash-out infrastructure; competes for the same underbanked consumer transaction flows that drive eTap's volume and shapes partner economics for eTap's kiosks.
- Maya: Philippine digital bank and wallet offering cash-in/cash-out services through its own agent and merchant network, competing for the same phygital transaction flows and end-customer relationships that eTap's kiosks serve.
- TrueMoney Philippines: Philippine remittance and payment services operator with an agent-based cash-in/cash-out network, serving the same unbanked Filipino customer base that eTap addresses through its self-service kiosks.
- Coins.ph (Wallet Services PH): Philippine digital wallet with agent and partner network for cash-in/cash-out and bills payment, offering an app-based alternative to physical kiosk transactions that overlaps eTap's core customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
eTap social profiles
Digital presenceeTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTap leadership team
Management profileNumber of profiles
Profiles7 records
eTap subsidiaries and ownership
Company hierarchySubsidiaries2 records
eTap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTap
What does eTap do?
eTap manufactures and deploys customizable self-service payment kiosks that enable electronic bill payment, cash-in/cash-out, wallet top-ups, and digital fund transfers across the Philippines. The company operates a phygital network of 7,000+ machines deployed in partner retail locations (convenience stores, supermarkets, pharmacies, bakeries) across 71+ cities, integrating 800+ billers and merchants including banks, e-wallets, telecom providers, and utilities. Beyond hardware, eTap provides custom machine software development, managed cash and machine maintenance services, biller integration, and a real-time data analytics dashboard.
Is eTap a public or private company?
eTap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eTap founded?
eTap was founded in 2015. It employs 501 to 1,000 people.
Where is eTap based?
eTap is headquartered in Makati, Philippines, in the Asia region.
How does eTap make money?
Five revenue lines are on record. Transaction Processing Fees are the primary driver. The others are self-Service Machine Sales, software Development Services, managed Services and biller Integration Services.
Who are eTap's main competitors?
Euronet Worldwide is listed as a broad incumbent. Regional players are Palawan Express (PalawanPay) and Cebuana Lhuillier. Direct peers are BTI Payments (Pay&Go), ECPay and ExpressPay. Emerging players are GCash, Maya, TrueMoney Philippines and Coins.ph (Wallet Services PH).
Does eTap have an API?
No public API is recorded for eTap.
What industry is eTap in?
eTap's product category is Self-Service Payment Kiosks. Its primary akta.pro industry code is FSAMAOAC, ATM Deployers & Managed ATM Services (IAD/ISO), with a secondary code of FSAMAHAD, Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments). Its NAICS code is 52232 and its SIC code is 7371.