VBOX Motorsport

What VBOX Motorsport does

VBOX Motorsport, operated by the UK-based private company RACELOGIC Ltd with founding history traceable to 1992, designs and manufactures GPS-based telemetry and video data-logging systems used across competitive motorsport. Its hardware portfolio spans the VBOX Video HD2 and the more recently introduced VBOX HD Lite (launched April 2023) for in-car video-overlaid data, the VBOX Touch programmable data logger, the Performance Box Touch consumer performance meter, dedicated LapTimers and Pit Lane Timers, and Tyre/Brake Temperature Monitoring Systems. The platform runs on a proprietary 25 Hz GPS engine with a database covering 800+ circuits that is continuously updated via free firmware updates, with companion software including Circuit Tools and the paid VBOX Test Suite, plus VBOX SIM for simulator-based use cases. VBOX is designated mandatory timing/measurement equipment by Porsche Supercup, Carrera Cup championships in the UK, North America, Asia, Brazil, and Italy, Trans Am, the Toyota Gazoo Racing GR Cup North America, and the Australian GT Series, which anchors an enterprise customer base of professional race teams and series operators.

Revenue is generated primarily through hardware unit sales to professional race teams, race-series organizers, driving coaches, driving-experience centres, amateur drivers, and sim racers. Software is distributed for free (Circuit Tools) or as a paid Windows license (VBOX Test Suite), and post-sale support is delivered via a product-registration model. The company operates five regional offices — its Buckingham, UK headquarters plus US (Novi, Michigan), Germany (Wetzlar), Sweden (Gothenburg), and France (Saint-Quentin-Fallavier) — alongside a global distributor network and dedicated regional online stores such as us.vboxmotorsport.store, giving it multi-channel reach into both professional and enthusiast customers in 100+ countries. Leadership is centred on Managing Director Julian Thomas, with no disclosed funding rounds, M&A activity, or revenue figures.

Name

VBOX Motorsport

Legal name

RACELOGIC Ltd.

Website

https://vboxmotorsport.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

VBOX Motorsport, a brand of UK-based RACELOGIC Ltd, designs and manufactures GPS-based telemetry and video data-logging hardware used by professional race teams, race series, driving coaches, and amateur motorsport and sim-racing enthusiasts globally.

Ownership category

akta.pro rank

Product category

Motorsport Data Logging and Video Systems

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Audio and Video Equipment Manufacturing (33431)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Video Telematics & AI Dashcams (TLAEANAA), Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

Keywords

• Motorsport data logging
• GPS lap timing
• Race video systems
• Vehicle telemetry
• Performance measurement

Headquarters

HQ city

Buckingham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of data logging hardware including VBOX Video HD2, VBOX Touch, Performance Box Touch, VBOX LapTimers, Pit Lane Timers, temperature sensors, and accessories. Primary revenue stream from one-time hardware purchases.
2. Software Licensing: Free Circuit Tools and VBOX Test Suite provided with hardware. Software updates and additional apps available via download, potentially with premium features or registration.
3. Firmware and Software Updates: Registered users receive firmware and software updates. Password-protected downloads for registered products suggest a registration-driven support and update model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VBOX Motorsport designs and manufactures race car camera and data systems for motorsport. The product portfolio centres on GPS-based data loggers and in-car video systems (notably the flagship VBOX Video HD2 with 1080p real-time data overlay), complemented by touchscreen performance meters, lap and pit-lane timers, infrared brake and tyre temperature sensors, and free analysis software (Circuit Tools, VBOX Test Suite). Products are designed and manufactured in the UK and are used from amateur track days through to mandatory officiating equipment in professional race series.

Product overview

VBOX Motorsport designs and manufactures race car camera and data systems for motorsport, consisting of a hardware product line centered around GPS-based data logging and video capture, supported by companion software applications. The core hardware portfolio includes VBOX Video HD2 (flagship 1080p video logger with GPS/CAN overlay), VBOX Touch Motorsport (touchscreen performance meter with expandable apps), Performance Box Touch (colour touchscreen performance meter), VBOX LapTimers and VBOX Pit Lane Timers (dedicated timing devices in S/R/Mini variants), VBOX SIM (sim racing data extractor), and VBOX Sport (discontinued legacy device). Temperature monitoring add-ons include Tyre Temperature Sensors and Brake Temperature Sensors. Software includes Circuit Tools (free lap analysis for Windows/macOS/iOS) and VBOX Test Suite (Windows data analysis). The ecosystem is extended by CAN Gateway modules, OLED displays, Micro Input Modules, and LiveU Solo streaming. All products are designed and manufactured in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• VBOX Video HD2 1080p 30fps in-car video logger with real-time data overlay from GPS and CAN bus data, supporting multiple camera inputs, tank circuit power backup, 30-second video pre-buffer, and customisable graphic overlays; the flagship video and data logging system for motorsport.
• VBOX Pit Lane Timers Dedicated pit lane timing systems (S, R, and Mini variants) designed to optimise pit times and reduce the risk of pit lane speed penalties during endurance and professional racing.
• Performance Box Touch 4.3-inch colour touchscreen performance meter with slope correction, lap timer and speed display; provides 10 Hz GPS-based performance measurement for amateur and enthusiast drivers without requiring a smartphone.
• VBOX Touch Motorsport Touchscreen performance meter, lap timer and data logger with a 4.3-inch colour touchscreen, 25 Hz GPS data logging, dual CAN/Serial interface, digital input for brake testing, inbuilt GPS antenna, and the ability to run additional Python-based applications from an SD card.
• VBOX LapTimers Lap timing devices (S, R, and Mini variants) providing instant driver feedback for finding lap time improvements through GPS-based position rather than wheel-speed measurement.
• VBOX SIM Simulator software that extracts data from racing games, enabling lap analysis in the Circuit Tools application for sim racers and esports participants.
• Brake Temperature Monitoring System (BTMS) Standalone infrared brake temperature monitoring system (RLACS314) measuring brake rotor surface temperature at up to 16 points with 100 Hz sampling across a -20 to 1100°C range, IP66-rated aluminium housing, compatible with VBOX Video HD2 and VBOX Touch.
• Tyre Temperature Monitoring System Standalone infrared tyre temperature sensor system (RLACS272) measuring surface temperature of tyres with up to 16 points per sensor across a -20 to 300°C range, IP66 rated, providing data for chassis tuning and driver development; compatible with VBOX Video HD2 and VBOX Touch.
• Circuit Tools Free circuit analysis software for Windows, macOS, and iOS that automates fastest lap identification, ideal lap generation, data graph comparison, satellite track mapping, math channels, and histogram reports; designed by racing drivers for racing drivers and bundled with VBOX hardware.

Quantifiable outcome

• GPS predictive lap timing achieves 0.1s precision across any circuit length, including long circuits such as Nurburgring and Spa, eliminating the ~1s error possible with wheel-speed-based systems on long circuits
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MoTeC: Australian motorsport electronics manufacturer offering ECUs, dash displays and data loggers (C125, C187, M1, M84) widely used in professional racing; VBOX Video HD2 integrates with MoTeC displays via CAN, indicating parallel rather than purely overlapping offerings.
• Stack: UK-based motorsport instrumentation specialist producing dash displays and data acquisition systems used across club and professional racing, overlapping with VBOX's lap-timing and performance-meter product lines.
• AiM (AiM Sportline): Italian motorsport data acquisition specialist producing dash loggers, lap timers, and video/data overlays (e.g., MXL2, MXS, SmartyCam) directly competitive with VBOX Video HD2 in professional and amateur racing applications.

Others

• Porsche Track Precision (Porsche AG): OEM-branded track-day app for Porsche sports cars that integrates with VBOX Sport as a GPS/data source; relevant as a customer/integration partner rather than a pure competitor.

Broad incumbents

• Bosch Motorsport: Major automotive tier-1 supplier of motorsport sensors, ECUs, and displays used in professional racing; a broad incumbent that could expand video/data logging offerings competitive with VBOX in higher-tier series.
• Cosworth: Motorsport electronics and engine management supplier offering data acquisition, ECUs and instrumentation; broad incumbent across multiple racing categories with adjacent product overlap to VBOX's data-logging portfolio.
• Garmin (Garmin Catalyst / Garmin motorsport): Large consumer GPS and wearable OEM offering the Catalyst driving performance optimiser and integrated motorsport features that overlap with VBOX's track-day positioning, though Garmin is not motorsport-specialised.

Emerging players

• Harry's LapTimer: GPS lap-timing app for iOS/Android offering predictive lap timing and video reference comparison; integrates with VBOX Sport and competes for amateur/track-day customers.
• RaceChrono: Consumer lap-timing app for iOS and Android that integrates with VBOX Sport as an external GPS source; competes at the entry tier where VBOX LapTimers and Performance Box Touch are positioned.
• Dragy: Smartphone-based GPS performance meter competing with VBOX LapTimers and Performance Box Touch at lower price points among amateur and track-day enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vbox_motorsport
• Facebookfacebook.com/racelogic
• LinkedInlinkedin.com/company/vboxmotorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VBOX Motorsport