Audi Revolut F1 Team

What Audi Revolut F1 Team does

Audi Revolut F1 Team is a Formula 1 constructor competing under the Audi Motorsport AG legal entity from its operational base in Hinwil, Switzerland, with powertrain R&D in Neuburg and manufacturing in Ingolstadt, Germany. It was created by Audi AG's takeover of Sauber and rebranded for the 2026 season, fielding the Audi R26 hybrid powertrain car driven by Nico Hulkenberg and Gabriel Bortoleto, supported by a Driver Development Programme including Freddie Slater, Emma Felbermayr, and Paul Aron. The car is built using five-axis CNC machining, EDM spark erosion, autoclave-cured carbon components, and a hybrid powertrain developed in-house.

The team's business model combines title and technical sponsorship (Revolut as title sponsor, adidas for apparel, bp/Castrol and Pirelli for technical support, Visit Qatar for regional activation, plus Memento and Alpine), Formula One Management prize money under the cost-cap framework, and merchandise and licensing revenue from a global fanbase reached via broadcast exposure of more than 1.5 billion viewers across 24 races on five continents in 2026. Co-branded consumer products, including a Revolut card and adidas fanwear, extend monetization off-track. Data handling is governed under GDPR and Swiss FADP compliance.

Commercial operations are anchored by Allan McNish as Racing Director (appointed April 2026), with a sponsorship stack that gives the team access to Audi's global OEM distribution and Revolut's 45M+ digital customer base, a combination unusual among midfield constructors.

Name

Audi Revolut F1 Team

Legal name

Audi Motorsport AG

Website

https://audif1.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Audi Revolut F1 Team is a works Formula 1 constructor owned by Audi AG and sponsored by Revolut, competing in the 2026 season with the Audi R26 hybrid car from its Hinwil base, serving global fans and a portfolio of title, technical, and regional partners.

Ownership category

akta.pro rank

Product category

Professional Motorsport Racing

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

Keywords

• Formula 1 racing
• Motorsport engineering
• Racing team operations
• Automotive powertrain development
• Motorsport sponsorship services

Headquarters

HQ city

Hinwil

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Title Sponsorship (Revolut): Revolut serves as the title sponsor of the F1 team, providing significant financial backing in exchange for prominent branding on the car, team kit, and official communications
2. Automotive Manufacturer Partnership (Audi): Audi provides powertrain technology, technical expertise, and manufacturing capabilities in exchange for branding and technology showcase through motorsport competition
3. F1 Prize Money and Contract Fees: Revenue from Formula 1 prize distribution based on championship standings, with payments from Formula One World Championship Limited for participation in the global racing series
4. Commercial Partnerships and Sponsorships: Multiple commercial partners including adidas, Visit Qatar, bp, Castrol provide sponsorship revenue in exchange for branding exposure across the team, car, and events
5. Merchandise and Licensed Products: Official merchandise store selling teamwear, fanwear, and licensed products including the adidas collaboration collections, generating revenue through direct consumer sales
6. Fan Engagement and Experiences: Revenue from exclusive fan experiences, hospitality services at races, licensed memorabilia through Memento collaboration, and the official Revolut co-branded card programme

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Audi Revolut F1 Team operates as a Formula 1 racing team competing in the 2026 FIA Formula One World Championship with the Audi R26 car, operated by Audi Motorsport AG out of Hinwil, Switzerland. The team manufactures its own racing car in-house (including carbon fibre composite parts, CNC-machined metal components, and a hybrid powerunit developed with Audi) and monetizes its participation through title sponsorship, commercial partnerships, F1 prize money, official merchandise sales, premium hospitality experiences, and co-branded financial products distributed through Revolut. It also runs a Driver Development Programme for emerging motorsport talent.

Product overview

Audi Revolut F1 Team operates as a Formula 1 racing team competing in the 2026 FIA Formula One World Championship. The core product is the Audi R26 racing car featuring hybrid powerunit technology. The team offers a unified portfolio including driver development programme (nurturing future talent like Emma Felbermayr and Freddie Slater), official merchandise through adidas partnership (Driver Wear, Elevated Fanwear, Mechanic & Engineer Wear collections), premium hospitality services at European races, and Revolut co-branded financial cards. The team also provides a Whistleblower System for compliance and integrity reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi R26 Formula 1 Race Car The official Formula 1 racing car used by Audi Revolut F1 Team to compete in the 2026 FIA Formula One World Championship. Built in-house at the Hinwil facility with hybrid powerunit technology developed jointly with Audi, this is the team's competition asset rather than a customer-purchasable item.
• adidas x Audi Revolut F1 Team Merchandise Collection Official teamwear, fanwear, and licensed apparel produced in partnership with adidas, including Driver Wear, Mechanic & Engineer Wear, and Elevated Fanwear collections. Sold globally to motorsport fans and team supporters through the official online store and at race events.
• Audi Revolut F1 Team Official Online Store E-commerce storefront distributing the team's official merchandise and adidas collaboration collections to consumers worldwide, with global shipping and regional language/currency versions.
• Audi Revolut F1 Team Card Official titanium-coated co-branded payment card produced in partnership with Revolut, marketed to F1 fans as a collector item and offered through Revolut's platform with elite performance branding.
• Grand Prix Hospitality Experiences Premium hospitality packages at Formula 1 race weekends offering corporate and fan guests garage access, paddock club entry, and exclusive experiences, with the European motorhome hub serving as the centrepiece at select races including Monaco.

Quantifiable outcome

• F1 broadcast audience of 1.5+ billion cumulative viewers annually across 24 races
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Audi AGcoreStrategic or Co-development Partner · 1 January 2025Audi serves as the primary automotive manufacturer partner, providing powertrain technology, engineering expertise, and manufacturing capabilities. The partnership represents the core technical foundation of the F1 programme, with Audi branding prominent on the car and team identity. The relationship spans from powertrain development at dedicated German facilities to full vehicle integration at the Swiss headquarters.
• RevolutcoreStrategic or Co-development Partner · 1 January 2025Revolut holds title sponsorship of the F1 team, serving as the primary brand identity alongside Audi. The fintech company provides significant financial backing and enables exclusive customer engagement through the official co-branded card programme. Revolut's global customer base of 45+ million provides direct marketing reach for the partnership.
• adidasflagshipGTM or Marketing Partner · 1 January 2025adidas is the official apparel and footwear partner, producing the team's official clothing range including driver kit, mechanic and engineer wear, and fanwear collections. The partnership includes multiple seasonal collections such as the Spring/Summer 26 'From Track to Culture' range and Elevated Fanwear Collection, available through both adidas and Audi F1 stores.
• Visit QatarminorGTM or Marketing Partner · 1 January 2025Qatar tourism authority serves as a regional sponsor and event partner, with branding visible on the car and team during races and activations related to the Qatar Grand Prix.
• MementominorGTM or Marketing Partner · 1 January 2025Licensed memorabilia partnership providing officially branded collectibles and memorabilia for fans through the Memento platform, offering exclusive merchandise for collectors.
• Alpine (for Paul Aron FP1 programme)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Academic loan arrangement where Alpine provides Paul Aron for FP1 outings with the Audi team while he remains an Alpine driver, enabling shared development opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BWT Alpine F1 Team: Alpine is a direct F1 competitor and a Renault-owned factory works team. Comparable in operating model (manufacturer-owned entrant under hybrid power unit regs), commercial profile, and mid-grid development trajectory relative to the top three teams.
• Oracle Red Bull Racing: Red Bull Racing is a leading F1 constructor and a direct on-track competitor. It is comparable as a top-tier team combining in-house chassis development, a major title sponsor (Oracle) and aggressive commercial/marketing monetisation of F1 audience reach.
• Visa Cash App RB (Racing Bulls): VCARB / Racing Bulls is a direct F1 competitor and sister entity to Red Bull Racing. Comparable as a constructor team running a younger driver development focus (Tsoloda, Lawson) and a digitally native sponsor mix including fintech-adjacent brands.
• MoneyGram Haas F1 Team: Haas F1 is a direct F1 competitor and the smallest constructor team on the grid. Comparable as a privately held, sponsor-led entrant operating under the same 2026 technical and commercial framework with limited factory depth — offering a peer benchmark for the lower end of constructor economics.
• Mercedes-AMG Petronas Formula One Team: Mercedes-AMG Petronas is a direct F1 rival and fellow factory works team. Both operate as manufacturer-backed entrants under the 2026 hybrid power unit regulations, making them the closest comparable in technical scope, capital intensity and sponsorship model. <parameter name="peer_description">Mercedes-AMG Petronas is a direct F1 rival and fellow factory works team. Both operate as manufacturer-backed entrants under the 2026 hybrid power unit regulations, making them the closest comparable in technical scope, capital intensity and sponsorship model.
• Aston Martin Aramco Formula One Team: Aston Martin F1 is a direct competitor and fellow works-team entrant funded by a major automotive OEM. Highly comparable to Audi in that it combines road-car brand halo, factory technical investment, and a flagship title sponsor (Aramco) anchoring its commercial base.
• Atlassian Williams Racing: Williams Racing is a direct F1 entrant operating under the same technical and commercial regulations. Comparable as a constructor team with a strong engineering heritage, a multi-tier sponsor portfolio and a renewed push to climb the constructors' standings from a lower-base position — mirroring Audi's growth-stage profile.
• Scuderia Ferrari: Ferrari is the longest-standing F1 team and a factory-backed competitor under Audi's target regulatory environment. Comparable as a vertically integrated manufacturer team with powertrain, chassis and driver development all in-house and a multi-decade brand-heritage narrative.
• McLaren Racing: McLaren Racing is a direct F1 constructor peer operating under the same commercial and technical regulations. Comparable for its premium sponsor mix, merchandise and licensing programmes, and the pairing of a works-team operating model with a consumer-facing brand.

Emerging players

• Cadillac Andretti Formula One Team: Cadillac Andretti is a new entrant joining the F1 grid from 2026 alongside Audi. Comparable as a fellow works/manufacturer-backed team entering under the new regulations, providing a direct peer benchmark for new-entrant execution, sponsorship assembly and powertrain supplier strategy (initially using a customer Ferrari power unit).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AudiF1TV?utm_source=social&utm_medium=website&utm_campaign=audif1_ao_2026_global
• Facebookfacebook.com/audif1team?utm_source=social&utm_medium=website&utm_campaign=audif1_ao_2026_global
• LinkedInlinkedin.com/company/audi-formula-racing-gmbh
• Instagraminstagram.com/audif1/?utm_source=social&utm_medium=website&utm_campaign=audif1_ao_2026_global
• TikToktiktok.com/@audif1?utm_source=social&utm_medium=website&utm_campaign=audif1_ao_2026_global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Revolut F1 Team