Perfect Picnic

What Perfect Picnic does

Perfect Picnic is a New York City-based full-service picnic and catering company founded in 2011 by Wendy Weston, inspired by European-style outdoor dining she observed in Italy. The company sells prepared picnic setups and food for public parks and private events through a direct-to-consumer model, organized into four product lines: (1) Grab & Go picnic baskets for pickup at the Central Park West retail store, priced from $14 for kids' meals to $500 for the Ultimate Picnic Delivery; (2) full-service Picnic Experiences with setup, cleanup, real glassware, linens, and fresh flowers, priced from $375 (Gold Picnic) to $2,800 (concierge Perfect Picnic); (3) Catering including baguettinis by the dozen, platters, salads, lunch and breakfast packages, plus large-format corporate events ranging from $3,250 basic to $12,250 for 50-person team-building events with activities; and (4) Gifts such as gift boxes, holiday cookies, and gift cards.

The technology stack is operationally thin and entirely third-party: WordPress for the website, FareHarbor for online booking and payment processing, Chownow for delivery orders, and Google Analytics plus Mixpanel for web analytics. There is no proprietary platform, no mobile app, and no disclosed AI/ML capabilities. Order capture runs 24/7 online and by phone during business hours, with picnic specialists handling custom requests.

The business model is pure transaction-based, one-time purchase, with no subscription or membership revenue. Served customer segments include NYC individual consumers and couples, families with children, corporate clients (logos include Samsung, Burberry, Dove, Tupperware, TED, Columbia University, NYU Medical, Turner Broadcasting, American Heart Association), wedding and life-event planners, group travel operators, and large group event organizers (20–300+ people). The company operates from a headquarters and retail store at 405 Central Park West, with a secondary indoor location on the Lower East Side and seasonal service delivery to The Hamptons (Sag Harbor) and Provincetown, Massachusetts. Perfect Picnic is privately held and founder-owned with no disclosed institutional capital.

Name

Perfect Picnic

Legal name

Perfect Picnic

Website

https://perfectpicnicnyc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Picnic is a New York City-based full-service picnic and catering company founded in 2011 that provides prepared picnic setups, curated outdoor experiences, and corporate catering across New York City, The Hamptons, and Provincetown for individual consumers, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Picnic and Event Catering Services

NAICS

Caterers (722320), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAA

Park Concession Operations (Food, Retail, Fuel, General Stores)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Full-service picnic catering
• Grab-and-go picnic baskets
• Corporate event catering
• Gourmet gift boxes
• Outdoor dining experiences

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grab & Go Picnic Baskets: Individual and family-sized pre-packed picnic baskets available for pick-up at Central Park location. One-time purchase model with prices ranging from $14 (kids) to $500 (Ultimate Picnic Delivery).
2. Picnic Experiences: Full-service picnic experiences with setup and cleanup included. Price ranges from $375 (Gold Picnic for 2) to $2,800 (Perfect Picnic). Additional hourly fees apply for extended experiences.
3. Corporate Catering & Events: Office catering, corporate events, and group packages. Prices range from $15 (happy hour per person) to $12,250 (corporate events with activities for 50+ people).
4. Catering Platters & Baguettinis: Baguettini sandwiches, salads, platters sold by dozen or portion sizes for events and gatherings. Prices from $23 (platters) to $63 per dozen (baguettinis).
5. Gift Boxes: Picnic gift boxes for delivery, including options for individuals and families. Prices from $25 (holiday cookies) to $165 (Picnic Gift Box for Four).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Perfect Picnic prepares and delivers pre-packed picnic baskets and full-service picnic experiences with complete setup and cleanup, alongside catering platters and gourmet gift boxes. The company operates a retail storefront on Central Park West in NYC, with offerings ranging from $14 grab-and-go kids meals to $2,800 premium concierge picnics, serving individuals, families, and corporate clients in NYC, the Hamptons, and Provincetown, MA.

Product overview

Perfect Picnic is a full-service picnic and catering company operating in New York City's Central Park and beyond, established in 2011 by Founder Wendy Weston. The company offers a comprehensive portfolio organized into four main categories: (1) Grab & Go picnics for individual and family takeaway meals; (2) Full-service Picnic Experiences including romantic, proposal, birthday, corporate, and Hamptons beach events; (3) Catering services featuring baguettinis by the dozen, platters, salads, and customizable lunch and breakfast packages; and (4) Gift products including gift boxes, holiday cookies, and gift cards. The company serves both individual consumers and corporate clients, with experiences ranging from $14 grab-and-go kids meals to $2,800 premium concierge picnics, and operates a retail store at 405 Central Park West.

Differentiator

Problem solved

Functional benefit

Products and services

• Grab & Go Picnics Individually packed picnic meals available for pickup at the Central Park West store, including options for kids, individuals, couples, and families, each served in reusable totes. Prices range from $14 (Kids) to $500 (Ultimate Picnic Delivery).
• Picnic Experiences Full-service picnic experiences with setup and cleanup included, featuring signature baguettini sandwiches, local cheese platters, salads, and crudités. Prices range from $375 (Gold Picnic for 2) to $2,800 (Perfect Picnic concierge experience). Additional fees of $100 per hour and $50 per additional guest apply for extended experiences and larger groups.
• Corporate Events Full-service corporate team-building picnics with curated menus and comfortable setups, starting at $3,250. Includes a higher-tier option (Corporate Events with Activities) starting at $12,250 for 50 people with lawn activities and team-based games.
• Baguettinis by the Dozen Catering-sized assorted baguettini sandwiches available in regular and breakfast varieties, priced at $63 per dozen and serving up to 12 people per dozen.
• Catering Platters Catering food platters including crudité, local cheese, charcuterie, Mediterranean, fresh seasonal fruit, bagels and lox, dessert, and croissant options. Prices range from $23 (Assorted Crostini) to $135 (Large Local Cheese Platter).
• Catering Salads Catering salads including quinoa, Greek, arugula, kale, and mixed greens, available in small and large sizes. Prices range from $26 (Small Arugula Salad) to $48 (Large options).
• Lunch Catering Packages Three-tiered lunch catering options for offices or events with baguettinis, salads, chips, and desserts, designed for groups including a 20-person minimum.
• Breakfast Catering Packages Morning catering with croissant and yogurt, baguettini and fruit, or bagels and lox options, with a 20-person minimum order requirement.
• Happy Hour and Party Packages Catering packages with platters, sandwiches, salads, and other options for parties and work events, priced from $15 per person.
• Picnic Gift Boxes Delivered gift boxes featuring assorted premium baguettini sandwiches, local cheeses, charcuterie, crostini, jams, cookies, chocolates, bamboo plates, and signature tote bags. Includes variants such as Baguettini Picnic Gift Box, Picnic Gift Box, Picnic Gift Box for Four, and Holiday Cookies, with prices from $25 (holiday cookies) to $165 (Picnic Gift Box for Four).
• Gift Cards Gift cards redeemable for any Perfect Picnic offering, usable across grab-and-go baskets, picnic experiences, catering, and gift boxes.
• Hamptons Beach Picnic (Sag Harbor) Hampton's Beach Picnic experience at Sag Harbor featuring signature baguettinis, local cheese and charcuterie, crudités, seasonal salads, lobster slider, desserts, fruit, and lemonade. Priced from $1,100 for 2 with $100 per additional guest up to 20.
• Indoor Picnic Party Full-service indoor picnic party experience hosted at the Lower East Side downtown location in New York, providing weatherproof indoor picnic celebrations.
• Group Travel Picnic Packages

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Glamping Hub: Online marketplace for outdoor experiential stays including glamping and unique outdoor venues. Adjacent to Perfect Picnic's experiential outdoor positioning and Hamptons/Provincetown outdoor leisure customer overlap.

Direct peers

• Sterling Catering & Events: NYC-area full-service catering and event company serving corporate, social, and wedding clients. Comparable to Perfect Picnic's full-service setup-and-cleanup event model and corporate catering ladder.
• Feastivities: NYC-based events and catering company focused on corporate gatherings, weddings, and private parties. Comparable service model to Perfect Picnic's corporate events, group catering, and high-end private occasions.
• Clever Girl: NYC event production and catering company delivering bespoke corporate and private events. Comparable on premium positioning, full-service execution, and creative event design.
• Pop-Up Picnic: NYC-based picnic experience and catering company offering pre-packaged and full-service picnics for parks, beaches, and private events. Closest direct competitor to Perfect Picnic's core model in the New York market.
• Great Performances: Long-standing NYC event catering and hospitality company serving corporate events, weddings, and large-scale private functions. Comparable to Perfect Picnic's corporate events, catering, and high-touch service layer.
• Pinch Food Design: NYC event catering and food design studio producing elevated, design-forward food experiences for corporate and private clients. Comparable on premium event catering, presentation quality, and NYC enterprise clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/perfectpicnicnyc
• Instagraminstagram.com/perfectpicnicny
• Xx.com/perfectpicnic
• LinkedInlinkedin.com/company/perfect-picnic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Picnic