Apollo Bagels
Apollo Bagels operates seven retail storefronts across New York City and Hoboken, NJ, selling naturally fermented, boiled bagels, sandwiches, fish, spreads, and beverages, supplemented by catering services and a branded merchandise shop.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Apollo Bagels does
Apollo Bagels is a privately held, for-profit food and beverage company operating a multi-unit retail bagel concept rooted in "new-school shop, old-school technique." The operator runs seven physical storefronts across New York City (East Village, Financial District, Kips Bay, Midtown, West Village, Williamsburg) and Hoboken, NJ, and prepares naturally fermented, boiled bagels fresh each morning alongside a curated menu of sandwiches, spreads, smoked fish, and beverages. Pricing is positioned at a premium to typical NYC bagel shops (single bagel $2.50; smoked-salmon sandwich $15; hoodie $75), with menu pricing consistent across locations and across Plain, Everything, and Sesame varieties.
The company's revenue model rests on three streams: (1) in-store and pickup retail food and beverage sales, (2) catering services for corporate and private events processed through the FamilyMeal platform at four of the seven locations, and (3) branded merchandise (apparel, hats, gift cards) sold through a Shopify e-commerce storefront. Pickup ordering is enabled by Toast Tab at all locations until 2 PM. The operator's go-to-market motion is direct-to-consumer across physical and digital touchpoints, supported by an Instagram-led brand presence (@apollobagels), an email newsletter, and a website built on Sanity CMS — there is no mobile app.
The business is geographically concentrated in the New York metropolitan area and has not entered new markets beyond it. The catering channel is in active roll-out, with three of seven locations flagged "COMING SOON." No funding rounds, acquisitions, parent company, or institutional investors are disclosed; ownership is implied to be founder/independent. The headcount is reported in the 51–100 band, consistent with staffing across seven retail storefronts plus central support. No AI/ML, data, or proprietary technology capabilities are evidenced beyond the standard SaaS ordering and commerce stack.
Apollo Bagels firmographics
Firmographics- Name
- Apollo Bagels
- Legal name
- Apollo Bagels
- Website
- https://apollobagels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apollo Bagels operates seven retail storefronts across New York City and Hoboken, NJ, selling naturally fermented, boiled bagels, sandwiches, fish, spreads, and beverages, supplemented by catering services and a branded merchandise shop.
- Ownership category
- akta.pro rank
Apollo Bagels industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Apollo Bagels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Apollo Bagels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Food & Beverage Sales: In-store and pickup sales of freshly made bagels, sandwiches, spreads, fish, and beverages across 7 physical locations in New York City and Hoboken.
- Catering Services: Corporate and event catering services offered at select locations (Hoboken, Kips Bay, Midtown, Williamsburg).
- Merchandise Sales: Branded merchandise including apparel (shirts, hoodies) and accessories (hats) sold through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bagels - Single/Half-dozen/Dozen pricing |
| Unit Pricing | Pay-as-you-go | Fish - Smoked salmon and whitefish salad |
| Unit Pricing | Pay-as-you-go | Spreads - Butter and cream cheese varieties |
| Unit Pricing | Pay-as-you-go | Sandwiches - Bagel with various toppings |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Apollo Bagels product offering
Product offeringCore offering
Apollo Bagels operates seven retail bagel shops across New York City (East Village, Financial District, Kips Bay, Midtown, West Village, Williamsburg) and Hoboken, NJ, selling naturally fermented, boiled bagels made fresh every morning, alongside sandwiches, spreads, smoked salmon, whitefish salad, and beverages. The company additionally offers pickup ordering via Toast, catering services for events through FamilyMeal, and a branded merchandise line (apparel and accessories) via its Shopify online shop.
Product overview
Apollo Bagels is a new-school bagel shop with a unified product offering centered on freshly made, naturally fermented, boiled bagels served at seven locations in New York and New Jersey. The core products include: bagels (Plain, Everything, Sesame) and bagel sandwiches (available individually or in half-dozen/dozen packs); smoked salmon and whitefish salads with spreads; catering services for events; and online ordering via Toast for pickup. The company also operates a merchandise line sold through its Shopify shop, featuring branded apparel: Surf Short Sleeve Shirt ($30), Canal Long Sleeve Shirt ($40), Skyline Hoodie ($75), Canal Hat ($30), and gift cards ($5-$500).
Differentiator
Problem solved
Functional benefit
Products and services
- Bagels and Sandwiches
Companies that use Apollo Bagels
Customer profileSegments2 records
Ideal customer profiles2 records
Apollo Bagels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apollo Bagels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Toast TabcoreToast Tab serves as the online ordering platform for Apollo Bagels, enabling customers to place pickup orders at all locations.
- FamilyMealcoreFamilyMeal handles catering orders for select Apollo Bagels locations (Hoboken, Kips Bay, Midtown, Williamsburg), serving as a distribution channel for catering services.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Apollo Bagels competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apollo Bagels social profiles
Digital presenceApollo Bagels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Bagels leadership team
Management profileNumber of profiles
Apollo Bagels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Bagels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Bagels
What does Apollo Bagels do?
Apollo Bagels operates seven retail bagel shops across New York City (East Village, Financial District, Kips Bay, Midtown, West Village, Williamsburg) and Hoboken, NJ, selling naturally fermented, boiled bagels made fresh every morning, alongside sandwiches, spreads, smoked salmon, whitefish salad, and beverages. The company additionally offers pickup ordering via Toast, catering services for events through FamilyMeal, and a branded merchandise line (apparel and accessories) via its Shopify online shop.
Is Apollo Bagels a public or private company?
Apollo Bagels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apollo Bagels founded?
Apollo Bagels was founded in -1. It employs 51 to 100 people.
Where is Apollo Bagels based?
Apollo Bagels is headquartered in New York, United States, in the North America region.
How does Apollo Bagels make money?
Three revenue lines are on record. Retail Food & Beverage Sales are the primary driver. The others are catering Services and merchandise Sales.
Does Apollo Bagels have an API?
No public API is recorded for Apollo Bagels.
What industry is Apollo Bagels in?
Apollo Bagels's product category is Specialty Food Retail. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 445291 and its SIC code is 2050.