Mooncolony
Mooncolony is a Cambridge, UK-based art outsourcing studio founded in 2016 that delivers 2D concept art, illustration, character design, and 2.5D animation to video game developers globally, from mobile F2P studios to AAA publishers such as Supercell and Blizzard.
- Company typePrivate
- Founded2016
- HeadquartersCambridge, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mooncolony does
Mooncolony is a Cambridge, UK-based art outsourcing studio founded in 2016 that provides 2D concept art, illustration, character design, art direction, marketing art, emotes and avatars, and 2.5D animation to video game developers globally. The studio's service portfolio spans the full pre-production and marketing lifecycle for game IPs, with handpicked artist teams, dedicated Art Directors, and Producers embedded into client production pipelines from sketch to release. Named reference customers include Supercell (Clash Royale key art) and Blizzard Entertainment (Hearthstone expansions and World of Warcraft concept art), indicating capability across both AAA and mobile free-to-play segments.
The studio operates a professional services model with project-based, custom-quoted engagements and direct B2B enterprise sales targeting game studios worldwide. Its core technology stack is built on industry-standard digital art tools and a proprietary production methodology that includes art bible development, style-consistency frameworks, and dedicated Producer oversight on each project. Mooncolony supplements this with a community-led go-to-market approach: an 8,400+ member Discord community, Twitch and YouTube live programming, and a separate Lunar Academy educational platform used to source talent and build brand affinity among 2D artists.
The business is privately held and founder-led by Emrah Elmasli (Founder and Creative Director), with no disclosed institutional investors, funding rounds, or acquisition history in the source data. Headcount has scaled to 80+ artists representing 10+ nationalities, supporting global delivery from the Cambridge headquarters. The studio competes primarily on talent quality, stylistic versatility, and integration depth rather than on proprietary technology, which positions it well for premium service work but leaves its long-term defensibility tied to continued investment in artist recruitment, retention, and the studio's ability to absorb generative AI tools into its production pipeline.
Mooncolony firmographics
Firmographics- Name
- Mooncolony
- Legal name
- Mooncolony Limited
- Website
- https://mooncolony.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mooncolony is a Cambridge, UK-based art outsourcing studio founded in 2016 that delivers 2D concept art, illustration, character design, and 2.5D animation to video game developers globally, from mobile F2P studios to AAA publishers such as Supercell and Blizzard.
- Ownership category
- akta.pro rank
Mooncolony industry classification
Industry- Product category
- Game Art Outsourcing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where Mooncolony is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mooncolony business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Art Outsourcing Services: B2B service revenue from providing concept art, illustration, character design, art direction, and marketing art services to video game developers. Services are project-based with dedicated project management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mooncolony product offering
Product offeringCore offering
Mooncolony is a concept art and illustration outsourcing studio providing premium 2D art services to video game developers worldwide, ranging from free-to-play mobile games to AAA blockbusters. Their integrated service portfolio includes concept art, art direction, character design, illustration, marketing art, emotes/avatars, and 2.5D animation. Each project is supported by handpicked artists with dedicated Art Directors and Producers managing creative and production responsibilities, integrating seamlessly with client production pipelines from concept to completion.
Product overview
Mooncolony is a concept art and illustration outsourcing studio offering a comprehensive suite of 2D art services to video game developers. Their integrated service portfolio includes Concept Art, Art Direction, Character Design, Illustration, Marketing Art, Emotes and Avatars, and 2.5D Animation. The studio provides end-to-end project management with handpicked artists, Art Directors, and Producers who manage both creative and production responsibilities, integrating seamlessly with clients' production pipelines from concept to completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Concept Art Services Concept art services creating memorable characters, epic environments, and impactful props for game developers. Assembles ideas into visual showcases to inspire product development, following existing distinctive styles or exploring new visual possibilities with first-class art direction.
- Art Direction Art direction establishing a project's overall aesthetics and mood, visual identity alignment with project goals, and style consistency. Includes standalone consultation services and art bible development to equip client teams with clear artistic guidelines.
- Character Design Character design services creating remarkable and memorable characters across various genres, game styles, and platforms, including casual, stylised, cartoon, and realistic styles. Designs consider wider context including backstories, relationships, and personalities.
- Illustration Digital illustration services for dynamic storytelling, creating versatile artwork including card art, splash art, and illustrations for cinematic animations or promotional material across an extensive range of styles and genres.
- Marketing Art Marketing art services including key art and splash art designed with flexibility for use across multiple platforms from billboards to web banners. Intended to generate buzz before game launches.
- Emotes and Avatars Creation of fun and eye-catching illustrated emotes that show off personality and emotion for video game interfaces and user interactions.
- 2.5D Animation 2.5D cinematic animation services sitting between 2D and 3D animation, creating complex, layered illustrations optimised for animation with world-class solutions at every stage of the process.
Companies that use Mooncolony
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Mooncolony technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mooncolony partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mooncolony competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mooncolony social profiles
Digital presenceMooncolony financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mooncolony leadership team
Management profileNumber of profiles
Profiles1 record
Mooncolony funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mooncolony M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mooncolony
What does Mooncolony do?
Mooncolony is a concept art and illustration outsourcing studio providing premium 2D art services to video game developers worldwide, ranging from free-to-play mobile games to AAA blockbusters. Their integrated service portfolio includes concept art, art direction, character design, illustration, marketing art, emotes/avatars, and 2.5D animation. Each project is supported by handpicked artists with dedicated Art Directors and Producers managing creative and production responsibilities, integrating seamlessly with client production pipelines from concept to completion.
Is Mooncolony a public or private company?
Mooncolony is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mooncolony founded?
Mooncolony was founded in 2016. It employs 51 to 100 people.
Where is Mooncolony based?
Mooncolony is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Mooncolony make money?
One revenue line is on record: art Outsourcing Services.
Does Mooncolony have an API?
No public API is recorded for Mooncolony.
What industry is Mooncolony in?
Mooncolony's product category is Game Art Outsourcing Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 541430 and its SIC code is 7330.