What Visit Mexico does

Visit Mexico is the official national tourism promotion portal of the Mexican government, operated by the Secretaría de Turismo (SECTUR) and headquartered in Mexico City. Founded in 1999, it functions as the centralized digital gateway through which the federal government promotes Mexico's 32 states to both international and domestic travelers. The platform aggregates destination guides, itineraries, cultural events, Pueblos Mágicos content, and practical travel information, distributed through a Spanish/English bilingual website and organic social channels (TikTok, Facebook, Instagram, X).

The portal's product surface spans a core destination discovery site, an interactive map, a personalized AI chatbot named Kúul, the Ángeles Verdes on-trip assistance mobile app, and a Mundo Maya group package booking module. Physical touchpoints complement the digital presence: Punto México visitor information centers at SECTUR offices, Museo Palacio Postal, and Odisea México Plaza Carso in Mexico City, plus Ventana a México at the San Diego consulate. A dedicated FIFA World Cup 2026 content hub targets inbound sports tourism around stadiums in Monterrey, Guadalajara, and Mexico City.

The entity operates as a non-commercial government service funded through SECTUR's federal budget rather than commercial revenue generation. It does not charge users, sell subscriptions, or monetize through advertising at scale. With 51-100 employees, its growth is paced by government priorities and major events rather than market-driven expansion, and its strategic direction aligns with national tourism policy mandates.

Name

Visit Mexico

Legal name

Secretaría de Turismo del Gobierno de México (Visit Mexico)

Website

https://visitmexico.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Visit Mexico is the official tourism promotion portal of Mexico's federal Secretariat of Tourism (SECTUR), delivering destination guides, itineraries, an AI chatbot named Kúul, and booking tools to international and domestic travelers planning visits across Mexico's 32 states.

Ownership category

akta.pro rank

Product category

Government Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Review-Led Travel Discovery & Booking Platforms (THAKAAAN)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Government tourism portal
• Destination information
• Travel planning resources
• Tourist assistance
• Pueblos Mágicos

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Government Tourism Portal Operations: Visit Mexico is an official government tourism promotion portal operated by the Secretaría de Turismo (Sectur) del Gobierno de México. It operates as a non-commercial information service funded by government budget rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Visit Mexico is the official government tourism promotion portal of the Government of Mexico, operated by the Secretaría de Turismo (SECTUR). It provides free, authoritative travel information including destination guides, interactive maps, itineraries, AI chatbot assistance via Kúul, and booking support for Mundo Maya group packages across all 32 Mexican states in Spanish and English. The platform serves as the primary public-facing digital gateway for promoting Mexico's tourism domestically and internationally.

Product overview

Visit Mexico is a unified tourism promotion platform operated by the Secretaría de Turismo of the Government of Mexico, functioning as the official gateway for tourism promotion. The platform consists of a core website offering destination discovery, trip planning, and travel recommendations, supplemented by physical Punto México information centers in Mexico City and San Diego. Key digital modules include the Kúul AI chatbot for personalized assistance, the Ángeles Verdes mobile app for tourist support, Mundo Maya package booking, and interactive mapping tools. The platform aggregates content across 32 Mexican states with features spanning cultural attractions, culinary destinations, LGBT-friendly venues, nature adventures, and business travel resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Mexico Platform

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Secretaría de Turismo del Gobierno de México (Sectur)coreOthersVisit Mexico is operated by Mexico's federal Secretariat of Tourism as the official national tourism promotion portal. The portal serves as a digital extension of Sectur's tourism promotion mandate, providing authoritative travel information about Mexican destinations.
• Gobierno de MéxicocoreOthersOfficial government portal linked to the.gob.mx government domain, providing institutional authority and cross-promotion with other government services.
• Mundo Maya Group PackagesminorGTM or Marketing PartnerCo-marketing relationship promoting Mundo Maya region group tour packages through the Visit Mexico platform.
• Mexico es Cultura (mexicoescultura.com)minorGTM or Marketing PartnerPartner platform for international cultural events in Mexico, cross-referenced as 'Eventos internacionales' (International Events) resource.
• Pueblos MágicosminorGTM or Marketing PartnerOfficial Magical Towns program promoting designated Mexican municipalities with cultural significance and tourism appeal.
• Atlas Turístico de MéxicominorGTM or Marketing PartnerOfficial tourism atlas operated by Sectur providing geographic and tourism information about Mexican destinations.
• Islas MaríasminorGTM or Marketing PartnerFederal tourism destination promoted through the Visit Mexico portal with dedicated landing page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Orlando: Regional DMO operating an AI-assisted trip planning portal similar to Visit Mexico's Kúul chatbot experience. Comparable as a content-led tourism platform emphasizing destination discovery and itinerary building.
• Visit Singapore: Singapore Tourism Board's official portal combining multilingual content, visitor information, and trip planning. Highly comparable to Visit Mexico in product scope and government-operated DMO model.
• Turespaña (Spain Tourism Board): Spain's national tourism portal operated by the Spanish government promoting tourism across all autonomous communities. Directly comparable as a federally operated national tourism discovery and information platform.
• Visit Dubai (Dubai Department of Tourism): Government-operated tourism portal for Dubai handling inbound tourism marketing and visitor information. Comparable to Visit Mexico as a state-backed DMO with multilingual digital experiences and content-led planning tools.
• JNTO (Japan National Tourism Organization): Japan's national tourism organization running a multilingual official portal promoting destinations across the country. Comparable as a federally backed inbound tourism content and discovery platform.
• VisitBritain: UK's national tourism DMO running a multilingual destination portal with content marketing and visitor information focus, analogous to Visit Mexico's official inbound tourism mandate.
• Tourism Australia: Australia's national tourism portal operated as a government-backed DMO. Mirrors Visit Mexico's role of promoting a national tourism brand across all states/territories through an official website with AI-driven trip planning features.
• Brand USA: USA's national destination marketing organization operating a government-supported inbound tourism portal promoting all 50 states. Directly comparable as a federally-backed national tourism marketing organization.
• Tourism New Zealand: New Zealand's national tourism portal operated under government mandate to promote the country's tourism offering internationally. Highly analogous in mandate, multilingual content scope, and single-country destination coverage.

Broad incumbents

• Visit California: California's state-level DMO promoting inbound tourism through a content-led website and AI trip-planning tools. Comparable to Visit Mexico at the sub-national level with a similarly content-led destination discovery approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/WeVisitMexico
• Facebookfacebook.com/VisitMexicoES
• Instagraminstagram.com/visitmexico
• TikToktiktok.com/@visitmexico_oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Mexico