National Mentoring Day
National Mentoring Day is a UK founder-led, non-profit-focused organization founded in 2014 that promotes mentoring globally through an annual National Day on October 27, offering tiered memberships, accreditation standards, a 7 Pillars Framework, and consultancy to businesses, educators, charities, government, and individuals.
- Company typePrivate
- Founded2014
- HeadquartersTunbridge Wells, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What National Mentoring Day does
National Mentoring Day is a UK-incorporated private limited company (National Mentoring Day Limited, England and Wales) founded in 2014 and formally inaugurated as an official UK National Day at the Houses of Parliament in 2016. The organization operates an annual celebration on October 27 each year, which it describes as the largest celebration of mentoring in the world, alongside year-round programming to amplify mentoring across sectors. The legal entity is founder-led, with Chelsey Baker serving as Founder and CEO, and no external venture or institutional funding is disclosed.
The company's core offering is a web-based platform that bundles awareness content, downloadable resources (in English, Welsh, and Spanish), a 7 Pillars quality framework, a Mentoring Effectiveness Self-Assessment tool, and tiered Mentoring Standards & Accreditation (Bronze, Silver, Gold, Platinum). A tiered Membership Programme (Individual £100, SME £250, Corporate £1,000 per annum), donation flow (£5–£10,000 tiers), consultancy services, and a forthcoming National Mentoring Magazine (launching 2025) extend the offering. The GTM motion is community-led, anchored by the annual day, the "One Person One Hour" initiative, content marketing, social media, email newsletters, and earned media coverage (Forbes, Evening Standard, The Guardian, Parliament News).
The business is monetized through three streams: recurring annual membership subscriptions, donations from supporters, and professional consultancy services. Customers are segmented horizontally across businesses (primary segment), education institutions, government agencies, charities, community groups, and individuals. No proprietary technology platform, AI/ML capability, or mobile application is disclosed — the organization operates primarily as a content, accreditation, and community-curation platform. Geographic footprint is claimed to be worldwide, with language localization in English, Welsh, and Spanish signaling non-English expansion intent.
National Mentoring Day firmographics
Firmographics- Name
- National Mentoring Day
- Legal name
- National Mentoring Day Limited
- Website
- https://nationalmentoringday.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Mentoring Day is a UK founder-led, non-profit-focused organization founded in 2014 that promotes mentoring globally through an annual National Day on October 27, offering tiered memberships, accreditation standards, a 7 Pillars Framework, and consultancy to businesses, educators, charities, government, and individuals.
- Ownership category
- akta.pro rank
National Mentoring Day industry classification
Industry- Product category
- Mentoring Services and Professional Development
- NAICS
- Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional and Management Development Training (61143), Educational Support Services (61171), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- Student Mentoring & Peer Support Programs (EDAJALAL), Peer Mentorship, Buddy & Host-Family Matching Programs (EDAIAKAD), Nonprofit, Social Services & Community Development Congresses (THAHAJAO), Training, Enablement & Talent Development Summits (THAHAMAH)
Keywords
Where National Mentoring Day is headquartered
LocationHeadquarters
- HQ city
- Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
National Mentoring Day business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Annual membership fees at three tiers: Individual (£100), SME (£250), and Corporate (£1,000) per annum. Membership provides access to mentoring news, training sessions, networking opportunities, resources, and member discounts.
- Donations: Accepts donations from supporters with preset amounts ranging from £5 to £10,000. Donations support mentoring initiatives for charities, education, community groups, professionals, and businesses globally.
- Consultancy Services: Provides consultancy services for mentoring-related needs, offered through the Services section of the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - £100 per annum |
| Subscription | Annual | SME Membership - £250 per annum |
| Subscription | Annual | Corporate Membership - £1,000 per annum |
| Other | Pay-as-you-go | Donations - Variable amounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
National Mentoring Day product offering
Product offeringCore offering
National Mentoring Day runs the largest global celebration of mentoring, held annually on October 27th, and operates year-round as a content, resource, and membership platform. It sells annual membership subscriptions (Individual £100, SME £250, Corporate £1,000), tiered mentoring accreditation (Bronze through Platinum), a Mentoring Effectiveness Self-Assessment tool, paid mentoring consultancy, and free multilingual downloadable resources built around its proprietary 7 Pillars quality framework.
Product overview
National Mentoring Day operates primarily as a web-based platform and awareness organization. The core offering is the national celebration held annually on October 27th, supported by a digital platform providing free downloadable resources in multiple languages, a structured 7 Pillars Framework for mentoring quality, and tiered membership services. Additional offerings include Mentoring Standards Accreditation (Bronze through Platinum), a Mentoring Effectiveness Self-Assessment tool, Consultancy Services, and the One Person One Hour initiative. The organization also provides a dedicated Mentoring Magazine (launching 2025) as part of its membership tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Programme (Individual, SME, Corporate)
Quantifiable outcome
- Page views since 01/01/2024 = 2,812,286+
Companies that use National Mentoring Day
Customer profileSegments6 records
Ideal customer profiles3 records
National Mentoring Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Mentoring Day partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MentorCloudsupporting partnerMentorCloud is shown as an official partner with their logo displayed on the National Mentoring Day website footer. MentorCloud is a mentoring platform that supports the organization's mission.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
National Mentoring Day competitors and assessment
Company assessmentDirect peers
- MentorCloud: MentorCloud is already listed as an Official Partner of National Mentoring Day. It sells mentoring software to enterprises globally, making it a complementary technology partner rather than a pure substitute, but directly comparable as part of the broader mentoring ecosystem serving the same corporate buyers.
- Pushfar: Pushfar is a UK-headquartered mentoring and reverse-mentoring platform targeting SMEs and enterprises. It overlaps with National Mentoring Day's SME and corporate member segments and shares the mission of democratising mentoring access.
- Big Brothers Big Sisters UK: Big Brothers Big Sisters operates youth mentoring programmes across the UK and globally. It shares the youth mentoring mission, relies on volunteer mentor engagement, and competes for charitable donations and corporate partnerships in the same awareness-raising space.
Broad incumbents
- MENTOR (The National Mentoring Partnership): MENTOR is the US national mentoring advocacy organisation (founded 1991) and the most direct international counterpart. It promotes quality mentoring and runs the Mentoring Works Act advocacy, comparable to National Mentoring Day's role as the UK's official mentoring awareness body.
- Chronus: Chronus is an established mentoring software provider serving higher education, government, and enterprise. It competes for the same corporate mentoring programme budgets that drive National Mentoring Day's corporate membership tier.
- ICF (International Coaching Federation): ICF is the global professional body for coaches, which overlap with mentoring practitioners. It provides accreditation and continuing education that competes for the same professional credibility budget that National Mentoring Day addresses via CPD credits and standards.
- MentorcliQ: MentorcliQ is a mentoring platform vendor targeting Fortune 500 and mid-market enterprises. It overlaps with National Mentoring Day's corporate audience as a paid technology alternative to NMD's awareness and accreditation offering.
Regional players
- SCOPE (Social Coaching & Opportunities through Positive Engagement): Scope and similar UK disability and youth charities run their own mentoring programmes and awareness campaigns, competing with National Mentoring Day for charity-sector mindshare, donations, and corporate CSR partnerships in the UK.
- European Mentoring & Coaching Council (EMCC): EMCC is a European accreditation body for mentoring and coaching practitioners. It represents an established accreditation alternative to National Mentoring Day's Bronze–Platinum standards framework, particularly relevant for cross-border corporate buyers.
Emerging players
- Together Mentoring: Together (formerly Together Mentoring) is an employee mentoring platform serving HR teams. It targets the same corporate mentoring programme owners that National Mentoring Day serves through its Corporate membership tier and accreditation programme.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Mentoring Day social profiles
Digital presenceNational Mentoring Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Mentoring Day leadership team
Management profileNumber of profiles
Profiles1 record
National Mentoring Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Mentoring Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Mentoring Day
What does National Mentoring Day do?
National Mentoring Day runs the largest global celebration of mentoring, held annually on October 27th, and operates year-round as a content, resource, and membership platform. It sells annual membership subscriptions (Individual £100, SME £250, Corporate £1,000), tiered mentoring accreditation (Bronze through Platinum), a Mentoring Effectiveness Self-Assessment tool, paid mentoring consultancy, and free multilingual downloadable resources built around its proprietary 7 Pillars quality framework.
Is National Mentoring Day a public or private company?
National Mentoring Day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Mentoring Day founded?
National Mentoring Day was founded in 2014. It employs 11 to 50 people.
Where is National Mentoring Day based?
National Mentoring Day is headquartered in Tunbridge Wells, United Kingdom, in the Europe region.
How does National Mentoring Day make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are donations and consultancy Services.
Who are National Mentoring Day's main competitors?
Direct peers on record are MentorCloud, Pushfar and Big Brothers Big Sisters UK. Broad incumbents are MENTOR (The National Mentoring Partnership), Chronus, ICF (International Coaching Federation) and MentorcliQ. Regional players are SCOPE (Social Coaching & Opportunities through Positive Engagement) and European Mentoring & Coaching Council (EMCC). Together Mentoring is listed as an emerging player.
Does National Mentoring Day have an API?
No public API is recorded for National Mentoring Day.
What industry is National Mentoring Day in?
National Mentoring Day's product category is Mentoring Services and Professional Development. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of EDAJALAL, Student Mentoring & Peer Support Programs. Its NAICS code is 813410 and its SIC code is 8600.