National Mentoring Day

What National Mentoring Day does

National Mentoring Day is a UK-incorporated private limited company (National Mentoring Day Limited, England and Wales) founded in 2014 and formally inaugurated as an official UK National Day at the Houses of Parliament in 2016. The organization operates an annual celebration on October 27 each year, which it describes as the largest celebration of mentoring in the world, alongside year-round programming to amplify mentoring across sectors. The legal entity is founder-led, with Chelsey Baker serving as Founder and CEO, and no external venture or institutional funding is disclosed.

The company's core offering is a web-based platform that bundles awareness content, downloadable resources (in English, Welsh, and Spanish), a 7 Pillars quality framework, a Mentoring Effectiveness Self-Assessment tool, and tiered Mentoring Standards & Accreditation (Bronze, Silver, Gold, Platinum). A tiered Membership Programme (Individual £100, SME £250, Corporate £1,000 per annum), donation flow (£5–£10,000 tiers), consultancy services, and a forthcoming National Mentoring Magazine (launching 2025) extend the offering. The GTM motion is community-led, anchored by the annual day, the "One Person One Hour" initiative, content marketing, social media, email newsletters, and earned media coverage (Forbes, Evening Standard, The Guardian, Parliament News).

The business is monetized through three streams: recurring annual membership subscriptions, donations from supporters, and professional consultancy services. Customers are segmented horizontally across businesses (primary segment), education institutions, government agencies, charities, community groups, and individuals. No proprietary technology platform, AI/ML capability, or mobile application is disclosed — the organization operates primarily as a content, accreditation, and community-curation platform. Geographic footprint is claimed to be worldwide, with language localization in English, Welsh, and Spanish signaling non-English expansion intent.

Name

National Mentoring Day

Legal name

National Mentoring Day Limited

Website

https://nationalmentoringday.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

National Mentoring Day is a UK founder-led, non-profit-focused organization founded in 2014 that promotes mentoring globally through an annual National Day on October 27, offering tiered memberships, accreditation standards, a 7 Pillars Framework, and consultancy to businesses, educators, charities, government, and individuals.

Ownership category

akta.pro rank

Product category

Mentoring Services and Professional Development

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional and Management Development Training (61143), Educational Support Services (61171), Other Grantmaking and Giving Services (813219)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Student Mentoring & Peer Support Programs (EDAJALAL), Peer Mentorship, Buddy & Host-Family Matching Programs (EDAIAKAD), Nonprofit, Social Services & Community Development Congresses (THAHAJAO), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Mentoring awareness campaigns
• Mentoring accreditation services
• Mentorship community platform
• Professional mentoring resources
• Mentoring consultancy services

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees at three tiers: Individual (£100), SME (£250), and Corporate (£1,000) per annum. Membership provides access to mentoring news, training sessions, networking opportunities, resources, and member discounts.
2. Donations: Accepts donations from supporters with preset amounts ranging from £5 to £10,000. Donations support mentoring initiatives for charities, education, community groups, professionals, and businesses globally.
3. Consultancy Services: Provides consultancy services for mentoring-related needs, offered through the Services section of the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

National Mentoring Day runs the largest global celebration of mentoring, held annually on October 27th, and operates year-round as a content, resource, and membership platform. It sells annual membership subscriptions (Individual £100, SME £250, Corporate £1,000), tiered mentoring accreditation (Bronze through Platinum), a Mentoring Effectiveness Self-Assessment tool, paid mentoring consultancy, and free multilingual downloadable resources built around its proprietary 7 Pillars quality framework.

Product overview

National Mentoring Day operates primarily as a web-based platform and awareness organization. The core offering is the national celebration held annually on October 27th, supported by a digital platform providing free downloadable resources in multiple languages, a structured 7 Pillars Framework for mentoring quality, and tiered membership services. Additional offerings include Mentoring Standards Accreditation (Bronze through Platinum), a Mentoring Effectiveness Self-Assessment tool, Consultancy Services, and the One Person One Hour initiative. The organization also provides a dedicated Mentoring Magazine (launching 2025) as part of its membership tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programme (Individual, SME, Corporate)

Quantifiable outcome

• Page views since 01/01/2024 = 2,812,286+

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MentorCloudsupporting partnerGTM or Marketing PartnerMentorCloud is shown as an official partner with their logo displayed on the National Mentoring Day website footer. MentorCloud is a mentoring platform that supports the organization's mission.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MentorCloud: MentorCloud is already listed as an Official Partner of National Mentoring Day. It sells mentoring software to enterprises globally, making it a complementary technology partner rather than a pure substitute, but directly comparable as part of the broader mentoring ecosystem serving the same corporate buyers.
• Pushfar: Pushfar is a UK-headquartered mentoring and reverse-mentoring platform targeting SMEs and enterprises. It overlaps with National Mentoring Day's SME and corporate member segments and shares the mission of democratising mentoring access.
• Big Brothers Big Sisters UK: Big Brothers Big Sisters operates youth mentoring programmes across the UK and globally. It shares the youth mentoring mission, relies on volunteer mentor engagement, and competes for charitable donations and corporate partnerships in the same awareness-raising space.

Broad incumbents

• MENTOR (The National Mentoring Partnership): MENTOR is the US national mentoring advocacy organisation (founded 1991) and the most direct international counterpart. It promotes quality mentoring and runs the Mentoring Works Act advocacy, comparable to National Mentoring Day's role as the UK's official mentoring awareness body.
• Chronus: Chronus is an established mentoring software provider serving higher education, government, and enterprise. It competes for the same corporate mentoring programme budgets that drive National Mentoring Day's corporate membership tier.
• ICF (International Coaching Federation): ICF is the global professional body for coaches, which overlap with mentoring practitioners. It provides accreditation and continuing education that competes for the same professional credibility budget that National Mentoring Day addresses via CPD credits and standards.
• MentorcliQ: MentorcliQ is a mentoring platform vendor targeting Fortune 500 and mid-market enterprises. It overlaps with National Mentoring Day's corporate audience as a paid technology alternative to NMD's awareness and accreditation offering.

Regional players

• SCOPE (Social Coaching & Opportunities through Positive Engagement): Scope and similar UK disability and youth charities run their own mentoring programmes and awareness campaigns, competing with National Mentoring Day for charity-sector mindshare, donations, and corporate CSR partnerships in the UK.
• European Mentoring & Coaching Council (EMCC): EMCC is a European accreditation body for mentoring and coaching practitioners. It represents an established accreditation alternative to National Mentoring Day's Bronze–Platinum standards framework, particularly relevant for cross-border corporate buyers.

Emerging players

• Together Mentoring: Together (formerly Together Mentoring) is an employee mentoring platform serving HR teams. It targets the same corporate mentoring programme owners that National Mentoring Day serves through its Corporate membership tier and accreditation programme.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NMDglobal
• Facebookfacebook.com/NMDglobal
• LinkedInlinkedin.com/company/national-mentoring-day

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Mentoring Day