La Zebra Hotels Tulum
La Zebra Hotels Tulum is a privately held, family-owned beachfront boutique resort in Tulum, Mexico offering luxury accommodations, five dining venues, a spa, beach clubs, and curated experiential packages for couples, families, and groups.
- Company typePrivate
- Founded2004
- HeadquartersTulum, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Zebra Hotels Tulum does
La Zebra Hotels Tulum is a privately held beachfront boutique resort located on one of Tulum's most iconic stretches of sand along the Caribbean Sea in Mexico, operated since 2004 by family-owned Colibri Boutique Hotels. The property is a member of Small Luxury Hotels of the World and operates as part of a four-hotel collection including sister properties Mi Amor, Mezzanine, and Nevana. Paul Cohen serves as CEO of the parent company.
The resort offers 18 room types across seven accommodation categories (Beachfront, Sea View, Beachside Suites, Garden View, Casitas, Jungle, Master Villa) priced at $240-$950 per night, alongside five distinct dining venues (La Zebra Restaurant, La Zebra Mediterranean, Beach Bar, Sports Bar, Rooftop Lounge), Lula Wellness & Spa (ocean-view treatments, beachfront yoga), two beach clubs, and a rooftop pool with swim-up bar. Technology infrastructure is conventional hospitality: OpenTable for restaurant reservations, SevenRooms for beach beds and day passes, TravelClick for room availability, and WhatsApp for direct guest communication. The property holds Distintivo H food hygiene certification.
The business model is direct-to-consumer, with the majority of revenue generated through accommodation, food & beverage, curated packaged experiences ($350-$2,290 across couples/family/friends tiers), and event-driven bookings. Signature annual events include the Super Bowl Weekend Experience, CJ Garton Music Weekend, and The Draft at La Zebra fantasy football experience, supported by partnerships with EssentiallySports, Visit Tulum, PGA Riviera Maya, and Quintana Roo Tourism Secretary. Customer segments span couples, families, and friend groups as primary, with sports fans and experiential travelers as secondary use cases. Distribution combines the official website, WhatsApp, third-party reservation platforms, and event-specific booking links.
La Zebra Hotels Tulum firmographics
Firmographics- Name
- La Zebra Hotels Tulum
- Legal name
- La Zebra Hotel
- Website
- https://lazebratulum.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Zebra Hotels Tulum is a privately held, family-owned beachfront boutique resort in Tulum, Mexico offering luxury accommodations, five dining venues, a spa, beach clubs, and curated experiential packages for couples, families, and groups.
- Ownership category
- akta.pro rank
La Zebra Hotels Tulum industry classification
Industry- Product category
- Boutique Hotel & Resort
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Tour Operators (561520)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Hotel & Resort Restaurants (THAFACAH), Island, Beach & Resort Travel Agencies (THAKAFAL), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where La Zebra Hotels Tulum is headquartered
LocationHeadquarters
- HQ city
- Tulum
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
La Zebra Hotels Tulum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Accommodation Revenue: Nightly room rates ranging from $240 (Jungle Double Room) to $950 (Penthouse with Private Plunge Pool). Multiple room categories including beachfront, sea view, garden view, casita, beachside suites, jungle rooms, and master villa. Revenue varies by season with peak pricing during holidays and events.
- Food & Beverage: Five dining venues generating revenue: La Zebra Restaurant (authentic Mexican coastal cuisine), La Zebra Mediterranean, Beach Bar, Sports Bar, and Rooftop Lounge. Restaurant serves breakfast, lunch, and dinner with bar service until 11pm. Revenue from à la carte dining, cocktails, and specialty beverages.
- Curated Packages & Experiences: Pre-packaged stays (Family: $350-$2,290; Couples: $450-$1,435; Friends: $455-$1,240) bundling accommodations with experiences, meals, wellness treatments, and activities. Additional revenue from standalone experiences including culinary workshops, tastings, spa treatments, and excursions.
- Event Hosting & Sponsorships: Revenue from event-specific packages (CJ Garton Weekend: $300-$550/person), Super Bowl experiences, and corporate group bookings. Events attract sponsors (EssentiallySports, Visit Tulum) and drive incremental room nights during shoulder seasons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Package/ bundle | Multi-year contract | 3-Night Beachside Lovers Escape for couples |
| Package/ bundle | Multi-year contract | 4-Night Tulum Romance Experience |
| Package/ bundle | Multi-year contract | 5-Night Ultimate Romantic Getaway |
| Package/ bundle | Multi-year contract | 3-Night Beachside Family Escape |
| Package/ bundle | Multi-year contract | 4-Night Tulum Family Adventure |
| Package/ bundle | Multi-year contract | 5-Night Ultimate Family Getaway |
| Package/ bundle | Multi-year contract | CJ Garton Weekend Experience Package (4 nights) |
| Package/ bundle | Multi-year contract | CJ Garton Limited VIP Experience Package (4 nights) |
| Package/ bundle | Multi-year contract | Draft at La Zebra Fantasy Football Experience |
| Unit Pricing | Pay-as-you-go | Beachfront Room Rates |
| Subscription | Pay-as-you-go | Stay & Save Offer |
| Subscription | Pay-as-you-go | Family Offer - 3rd Night Free |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
La Zebra Hotels Tulum product offering
Product offeringCore offering
La Zebra Hotels Tulum operates a beachfront boutique resort in Tulum, Mexico, offering accommodations across 18 room types in seven categories, five dining venues including Mexican coastal and Mediterranean cuisine, Lula Wellness & Spa with ocean-view treatments and beachfront yoga, beach club experiences, and curated travel packages for couples, families, and friend groups. The property is operated by Colibri Boutique Hotels and is a member of Small Luxury Hotels of the World, also hosting signature events including sports weekends, music weekends, and cultural celebrations.
Product overview
La Zebra Hotels Tulum is a boutique beachfront resort operated by Colibri Boutique Hotels, offering a unified hospitality experience centered on its main hotel property. The product portfolio includes multiple distinct venues and services: La Zebra Restaurant (flagship Mexican coastline dining, Distintivo H certified), La Zebra Mediterranean (Mediterranean cuisine), Beach Bar, Sports Bar (Tulum's only beachfront sports bar with HD screens), and Rooftop Lounge. Lula Wellness & Spa provides ocean-view spa treatments and beachfront yoga. Beach Club experiences include La Zebra Beach Club and Lula by La Zebra Beach Club. Accommodation offerings span 18 room types across Beachfront, Sea View, Garden View, Casitas, Beachside Suites, Jungle Rooms, and Master Villa categories. The company also offers packaged travel experiences including Family Packages (3-5 night options), Friends Getaway Packages, Couples/Honeymoon Packages, Cultural & Culinary Workshops, Tours & Excursions, Private Chef Experiences, and Wellness Retreat Hosting. Event-based products include music weekends, fantasy football experiences, and Super Bowl celebrations. Booking integrations include OpenTable, SevenRooms, TravelClick, and WhatsApp.
Differentiator
Problem solved
Functional benefit
Brands
- La Zebra Collection: A family of hotels, restaurants, beach & pool club, and wellness spaces throughout Tulum including La Zebra, Mi Amor, Mezzanine, and Nevana
- Lula Wellness & Spa
- La Zebra Sports Bar
- La Zebra Mediterranean
- Lula by La Zebra Beach Club
- Cielo by La Zebra Rooftop Lounge
Products and services
- Accommodation Rooms & Suites
- La Zebra Restaurant
- La Zebra Mediterranean
- La Zebra Beach Bar
- La Zebra Sports Bar
- Rooftop Lounge
- Lula Wellness & Spa
- La Zebra Beach Club
- Lula by La Zebra Beach Club
- Family Packages
- Friends Getaway Packages
- Couples Packages
- Tours & Excursions
- Private Chef Experience
- Cultural & Culinary Experiences
- Wellness Retreat Hosting
- The Draft at La Zebra Fantasy Football Experience
- CJ Garton x La Zebra Music Weekend
- Super Bowl Weekend Experience
Quantifiable outcome
- Sold out hotel capacity during Super Bowl weekend
- +2 more outcomes
Companies that use La Zebra Hotels Tulum
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
La Zebra Hotels Tulum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
La Zebra Hotels Tulum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and supportive.
- EssentiallySportsflagshipSports media partner sponsoring The Draft at La Zebra fantasy football experience and Super Bowl NFL celebrations. Provides athlete appearances (Terrell Owens, Rex Ryan) and content coverage extending La Zebra's reach to sports-enthusiast audiences seeking destination travel experiences.
- Visit TulumcoreOfficial destination marketing organization providing tourism promotion support for major events including fantasy football draft and Super Bowl celebrations. Co-sponsorship relationship supporting event programming and guest acquisition.
- Quintana Roo Tourism SecretarysupportiveState tourism authority providing support for Super Bowl weekend event positioning Tulum as definitive destination for sports celebrations. Supports event promotion and potentially facilitates regulatory/coordinational assistance.
- PGA Riviera MayacoreGolf tournament partner for Korn Ferry Tulum Championship (April 15-20). La Zebra offers championship packages including tournament tickets, private transportation, concierge support, and resort credit. Creates golf vacation package combining beach luxury with championship viewing.
- Colibri Boutique HotelsflagshipFamily-owned hospitality group operating La Zebra and sister properties Mi Amor by La Zebra, Mezzanine by La Zebra, and Nevana by La Zebra. Over 20 years of boutique hotel operations in Tulum. Member of Small Luxury Hotels of the World. CEO Paul Cohen leads strategic direction.
- CJ GartonflagshipCountry music artist bringing Nashville storytelling to Tulum for 4-night beachfront music weekend. VIP and general experience packages include meet-and-greets, private performances, and exclusive dining experiences. Artist brings authentic country music narrative aligning with La Zebra's cultural programming strategy.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
La Zebra Hotels Tulum competitors and assessment
Company assessmentBroad incumbents
- Belmond Maroma Resort & Spa: Established luxury beachfront resort in Riviera Maya with strong wellness and culinary positioning. Comparable luxury pricing tier and overlapping high-end client base.
- Rosewood Mayakoba: Established luxury resort in Riviera Maya with broader amenities and brand scale. Competes for the upper-end traveler considering Tulum beachfront boutique hotels.
- Four Seasons Resort Tamarindo: Recent luxury entrant in Mexico's Pacific coast; signals the trajectory of branded luxury expanding into boutique beachfront destinations, raising the competitive bar for independents like La Zebra.
- Banyan Tree Mayakoba: International luxury resort brand operating in Riviera Maya with full spa and villa programming. Sets the upper benchmark for luxury pricing and wellness offerings in the region.
Direct peers
- Azulik Tulum: Iconic Tulum beachfront boutique resort with eco-luxury positioning and curated experiences. Most direct comparable in Tulum's small-scale luxury beachfront segment.
- Casa Malca: Beachfront Tulum boutique luxury property with art-driven positioning and wellness offerings. Competes for the same experiential luxury traveler segment.
- Be Tulum Beach & Spa Resort: Boutique beachfront hotel in Tulum with multiple room categories, spa, and curated dining — comparable scale and customer profile to La Zebra.
- Nomade Tulum: Bohemian-luxe boutique hotel on Tulum's beach road with strong F&B and wellness programming. Comparable guest profile and curated-package model.
- Mi Amor by La Zebra: Sister property within the Colibri portfolio, a romantic cliffside boutique escape. Operationally and commercially integrated with La Zebra via shared brand and parent.
- Habitas Tulum: Membership-based boutique hotel in Tulum focused on wellness, music programming, and experiential stays. Overlaps directly with La Zebra's event- and wellness-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Zebra Hotels Tulum social profiles
Digital presenceLa Zebra Hotels Tulum compliance and trust
Trust signalCompliance2 records
La Zebra Hotels Tulum financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Zebra Hotels Tulum leadership team
Management profileNumber of profiles
Profiles1 record
La Zebra Hotels Tulum subsidiaries and ownership
Company hierarchySubsidiaries3 records
La Zebra Hotels Tulum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Zebra Hotels Tulum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Zebra Hotels Tulum
What does La Zebra Hotels Tulum do?
La Zebra Hotels Tulum operates a beachfront boutique resort in Tulum, Mexico, offering accommodations across 18 room types in seven categories, five dining venues including Mexican coastal and Mediterranean cuisine, Lula Wellness & Spa with ocean-view treatments and beachfront yoga, beach club experiences, and curated travel packages for couples, families, and friend groups. The property is operated by Colibri Boutique Hotels and is a member of Small Luxury Hotels of the World, also hosting signature events including sports weekends, music weekends, and cultural celebrations.
Is La Zebra Hotels Tulum a public or private company?
La Zebra Hotels Tulum is a private company. It is classified as family owned and is currently operating.
When was La Zebra Hotels Tulum founded?
La Zebra Hotels Tulum was founded in 2004. It employs 1 to 10 people.
Where is La Zebra Hotels Tulum based?
La Zebra Hotels Tulum is headquartered in Tulum, Mexico, in the Latin America region.
How does La Zebra Hotels Tulum make money?
Four revenue lines are on record. Accommodation Revenue is the primary driver. The others are food & Beverage, curated Packages & Experiences and event Hosting & Sponsorships.
Who are La Zebra Hotels Tulum's main competitors?
Broad incumbents on record are Belmond Maroma Resort & Spa, Rosewood Mayakoba, Four Seasons Resort Tamarindo and Banyan Tree Mayakoba. Direct peers are Azulik Tulum, Casa Malca, Be Tulum Beach & Spa Resort, Nomade Tulum, Mi Amor by La Zebra and Habitas Tulum.
Does La Zebra Hotels Tulum have an API?
No public API is recorded for La Zebra Hotels Tulum.
What industry is La Zebra Hotels Tulum in?
La Zebra Hotels Tulum's product category is Boutique Hotel & Resort. Its primary akta.pro industry code is THAGADAJ, Boutique Resorts (Small-Scale Resorts), with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7000.