Iowa Bicycle Coalition

What Iowa Bicycle Coalition does

The Iowa Bicycle Coalition is a 501(c)(3) nonprofit organization founded in 2004 and headquartered in Coralville, Iowa. Its mission is to promote safe and enjoyable bicycling across Iowa through education, events, policy advocacy, and community building. The organization serves individual cyclists (road, mountain, recreation, commuter, gravel, and winter riders), K-12 schools through Safe Routes to School programs, and Iowa bicycle retailers, operating as the only statewide bicycle advocacy entity in the state.

The Coalition's core offerings include signature events (Iowa Bike Expo attracting 5,000+ attendees, Bike Banquet, Iowa Bicycle Summit, and a Summer Ride Series including the Bacoon Ride with 6,000+ riders from 20 states), downloadable educational resources (guides on e-bikes, mountain biking, winter cycling, Iowa bike laws, bike lights, gravel riding, and bike-to-work), the Iowa Bike Rodeo Toolkit, physical Bike Law Cards distributed through retail partners, economic impact research, and the Share the Road specialty license plate program. Its technology infrastructure is standard nonprofit-grade: a WordPress website and the Neon CRM platform for donations and membership management.

Revenue is generated through individual donations, recurring memberships, event registrations, the specialty license plate program, and grants. The organization maintains active legislative advocacy campaigns, notably advancing hands-free driving and crosswalk protection bills through the Iowa legislature. Under Executive Director Luke Hoffman (appointed October 2023, succeeding the long-tenured Mark Wyatt), the organization is pursuing a strategic revitalization centered on statewide policy influence and expanded educational programming.

Name

Iowa Bicycle Coalition

Legal name

Iowa Bicycle Coalition

Website

https://iowabicyclecoalition.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Iowa Bicycle Coalition is a 501(c)(3) nonprofit founded in 2004 that promotes safe and enjoyable bicycling in Iowa through education, events, policy advocacy, and community building. It serves individual cyclists, K-12 schools, and bike retailers as Iowa's only statewide bicycle advocacy organization.

Ownership category

akta.pro rank

Product category

Bicycle Advocacy Services

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Bicycle advocacy
• Cycling education
• Nonprofit advocacy
• Bike safety programs
• Cycling infrastructure

Headquarters

HQ city

Coralville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Membership: The organization operates as a 501(c)(3) nonprofit that generates revenue primarily through individual donations, membership fees, and charitable contributions. Support is collected via the Neon CRM donation platform.
2. Event Revenue: Revenue generated from event registrations including Iowa Bike Expo, Bike Banquet, summer ride series, and other cycling events.
3. Share the Road License Plate: Revenue from the sale of Share the Road specialty license plates supporting bicycle advocacy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Iowa Bicycle Coalition is a 501(c)(3) nonprofit that promotes safe and enjoyable bicycling in Iowa through education, events, policy advocacy, and community building. It organizes signature events such as the Iowa Bike Expo, Bike Banquet, Iowa Bicycle Summit, and a Summer Bike Ride Series; produces downloadable cyclist guides, Bike Law Cards, and the Iowa Bike Rodeo Toolkit; and conducts legislative advocacy and economic impact research to advance cycling safety and infrastructure.

Product overview

Iowa Bicycle Coalition is a 501(c)(3) nonprofit organization that promotes safe and enjoyable bicycling in Iowa through education, events, policy advocacy, and community building. Rather than offering a technology product, the Coalition provides educational resources (comprehensive downloadable guides on e-bikes, mountain biking, winter cycling, bike laws, and more), organizes signature events (Iowa Bike Expo, Bike Banquet, Iowa Bicycle Summit, and the Summer Bike Ride Series featuring Pigtails, Bacoon, Big Rove, and Wild Wild Western rides), distributes physical materials (Bike Law Cards available at Iowa bike shops), conducts economic impact research, and operates advocacy programs including Share the Road license plates. The organization also provides the Iowa Bike Rodeo Toolkit to help communities organize bike safety education events.

Differentiator

Problem solved

Functional benefit

Brands

• IBC: Abbreviated name used for the Iowa Bicycle Coalition, seen in internal references and donation forms (ibc.app.neoncrm.com).

Products and services

• Iowa Bike Expo Annual one-day bike show and exhibition event attracting over 5,000 cycling enthusiasts, featuring exhibitors, gear vendors, and cycling information. Free to attend and open to the public.
• Bike Banquet Annual fundraising event featuring live music, food, drinks, keynote speakers, awards presentation, and silent auction to support the Coalition's mission.
• Iowa Bicycle Summit Annual summit bringing together cycling enthusiasts, advocates, and industry leaders to discuss trends, innovations, and issues related to cycling advocacy and infrastructure.
• Summer Bike Ride Series Series of four organized bike rides including Pigtails Ride, Bacoon Ride, Big Rove Ride, and Wild Wild Western Ride. The Bacoon ride alone draws 6,000 riders from 20 states and generates $500,000 in annual economic impact on the Raccoon River Valley Trail.
• Iowa Bike Rodeo Toolkit Comprehensive downloadable toolkit providing step-by-step guidance for organizing and executing bike rodeo events in communities, including planning templates and volunteer coordination, hosted at iowasaferoutes.org/rodeos/.
• Cyclist Guides Collection Collection of downloadable guides covering topics including E-Bikes in Iowa, Mountain Bicycling in Iowa, Winter Bicycling in Iowa, Guide to Iowa Bike Laws, Guide to Iowa Bike Lights, Iowa Gravel Guide, Bike To Work Guide, Ride Right Guide, Iowa Bicycling Advocacy Toolkit, and Avoid Bike Theft in Iowa.
• Bike Law Cards Physical law cards distributed at bike shops and events containing Iowa's bike laws, available for cyclists to carry for reference when speaking with law enforcement.
• Economic Impact Studies of Cycling and Trails Studies documenting the economic and health impacts of cycling and trails across Iowa counties, including a Phase II 99-county analysis. The 2012 study found cyclists and trails generate $364.8 million in direct and indirect economic impacts on the state.
• Share the Road License Plate Specialty vehicle license plate program with proceeds supporting bicycle advocacy, serving as a visible symbol of support for cycling in Iowa.
• Safe Routes to School Program School-based cycling education and active transportation program that coordinates bike rodeos, Walk Bike Roll to School Day participation, and youth safety education. A record-breaking 31 schools participated in October 2023.

Quantifiable outcome

• Recreational cycling occurs in every Iowa county according to 2025 Phase II Economic and Health Impact Study
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Primal WearminorGTM or Marketing Partner · 1 January 2024Sponsor for the Iowa Bike Shop Tour, providing support for the initiative to visit bike shops across Iowa ahead of the holiday season.
• BIKEIOWAminorGTM or Marketing Partner · 1 January 2024Partner organization supporting the Iowa Bike Shop Tour initiative.
• Captain Roy'sminorGTM or Marketing Partner · 1 January 2024Partner supporting the Iowa Bike Shop Tour initiative.
• Siouxland CyclistsminorStrategic or Co-development Partner · 1 January 2023Local cycling group that participated in the Sioux City Bike Rodeo, sharing cycling knowledge and expertise with event participants.
• Siouxland Bike for KidsminorStrategic or Co-development Partner · 1 January 2023Donated two bicycles for young participants and provided helmet fitting expertise at the Sioux City Bike Rodeo event.
• Albrecht Cycle ShopminorStrategic or Co-development Partner · 1 January 2023Provided bike safety expertise and ensured all participant bikes were ready and safe to use at the Sioux City Bike Rodeo.
• Iowa Association for JusticeminorGTM or Marketing Partner · 1 January 2023Sponsored helmets for the Sioux City Bike Rodeo event.
• Raccoon River Valley Trail AssociationcoreStrategic or Co-development PartnerPartnership to lead opening ride on Raccoon River Valley Trail to High Trestle connection. The IBC ED was selected to lead the inaugural ride marking the 9-mile trail extension connecting two major Iowa trails, forming a 120-mile paved loop.
• Rails to Trails ConservancycoreStrategic or Co-development PartnerNational organization partnering with Iowa Bicycle Coalition on trail development initiatives. Joined the opening ride event to give remarks on the Great American Rail Trail.
• Iowa Rivers RevivalminorStrategic or Co-development PartnerFormer organizational affiliation of current Executive Director Luke Hoffman, who previously served as Executive Director at Iowa Rivers Revival before joining the Iowa Bicycle Coalition.
• National Blood Clot AllianceminorStrategic or Co-development PartnerTodd Robertson serves as patient advocate for the National Blood Clot Alliance, promoting cycling as health intervention through Team Stop the Clot support group.
• Above + Beyond CancerminorStrategic or Co-development PartnerNonprofit founded by Dr. Richard Deming, one of the keynote speakers at the Bike Banquet, promoting cancer survivors' pursuit of meaning and purpose.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adventure Cycling Association: National nonprofit promoting bicycle travel and adventure cycling. Comparable mission around cyclist resources, route mapping, and community-building — both serve cycling enthusiasts across multiple riding disciplines.
• Cascade Bicycle Club: A Washington-state bicycle advocacy nonprofit — a direct functional peer running rides, classes, advocacy campaigns, and major events (like the Seattle-to-Portland ride) similar to Iowa Bicycle Coalition's portfolio.
• Minnesota Bicycle Coalition: A neighboring state-level bicycle advocacy nonprofit operating in Minnesota. Direct structural peer with shared Midwest geography, winter-cycling guides, gravel-cycling content, and legislative advocacy focus.
• Rails to Trails Conservancy: National nonprofit focused on converting rail-trail corridors into multi-use trails. Already an explicit partner of Iowa Bicycle Coalition, with both organizations jointly advocating for trail expansion including the Great American Rail Trail.

Regional players

• Bicycle Coalition of Greater Philadelphia: A regional bicycle advocacy nonprofit covering the Greater Philadelphia area. Shares the bicycle law card, education, and policy advocacy model with Iowa Bicycle Coalition, though focused on a metro area.
• San Francisco Bicycle Coalition: A large, well-funded city/regional bicycle advocacy organization. Comparable mission and programs (advocacy, education, member rides), though much larger scale and focused on the Bay Area rather than a state.
• Washington Area Bicyclist Association: D.C.-area bicycle advocacy organization offering comparable programming — advocacy, education, events, and bike law resources — though operating in a metro region rather than statewide.

Others

• National Blood Clot Alliance: A national health-focused nonprofit that has partnered with Iowa Bicycle Coalition to promote cycling as a health intervention. Comparable as a peer nonprofit organization, but thematically distinct, focused on patient advocacy rather than cycling infrastructure.

Broad incumbents

• League of American Bicyclists: The national umbrella bicycle advocacy organization in the U.S. The Iowa Bicycle Coalition operates as a state-level affiliate-style peer, sharing the same policy advocacy, education, and Bike Friendly community program frameworks.
• PeopleForBikes: National bicycle industry-supported advocacy and infrastructure organization. Comparable to Iowa Bicycle Coalition through its focus on bike-friendly policies, infrastructure investment, and unifying cycling voices across the U.S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IowaBicycle
• Facebookfacebook.com/iowabicyclecoalition
• Instagraminstagram.com/iowabicycle
• LinkedInlinkedin.com/company/iowa-bicycle-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Iowa Bicycle Coalition