What Chunli Tea does

Zhejiang Chunli Tea Co., Ltd. is a privately held Chinese tea manufacturer and exporter headquartered at 379 Punan Rd., Shengzhou City, Zhejiang Province. Founded in 1990, the company supplies Gunpowder, Chunmee, Special, and Black tea varieties to international wholesale buyers, with an annual production and export capacity of 35,000 tons. Its primary markets span North Africa (Morocco, Algeria, Tunisia, Libya, Mauritania), West Africa (Mali, Senegal, Benin, Ghana, Niger, Nigeria), Central Asia (Uzbekistan, Tajikistan), the Middle East (Saudi Arabia, UAE), Europe (France, Italy, Spain, Russia), and the United States.

The company's core technology is a stir-fried green tea processing operation built around an automated digital production line with computer-controlled process management, intended to deliver standardized, continuous, and clean output. Product breadth is organized across multiple grades (e.g., Gunpowder 3505/9575/9675/9775 and Chunmee 41022/4011/9366/9371) plus country-targeted variants (El-Rakim, El-Taj, Flecha, Azawad, Koutam Rouge, Al Kabch). The company holds FDA, HACCP, ISO 9001, QS, EU, CIQ, and SGS certifications and issues per-shipment certificates of analysis and conformity declarations, enabling access to regulated EU and US markets.

The business model is B2B wholesale export with direct field sales to importers, distributors, and brand owners. Pricing is quote-based and not publicly disclosed. Minimum order quantities are typically a full 20' container (10-14 metric tons) or 40' container (20-26 metric tons), with smaller ~5-6 ton trial orders negotiable for select grades and free 50-100g samples available for evaluation. Revenue streams consist of bulk container orders plus OEM and private label packaging services spanning 25g consumer packs to 35kg export bags. Payment terms include T/T, L/C at sight, and D/P, with shipments FOB Ningbo or Shanghai via sea freight and air freight available for urgent small orders. Lead time is 15-25 days after order confirmation.

Name

Chunli Tea

Legal name

Zhejiang Chunli Tea Co., Ltd.

Website

https://chunlitea.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Zhejiang Chunli Tea Co., Ltd. is a Chinese B2B tea exporter founded in 1990, supplying Gunpowder, Chunmee, Special, and Black teas with 35,000 tons of annual capacity to wholesale importers across Africa, Central Asia, the Middle East, Europe, and the US.

Ownership category

akta.pro rank

Product category

Bulk Tea Export

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Bulk tea export
• Green tea wholesale
• Gunpowder tea
• Chunmee tea
• Tea manufacturer

Headquarters

HQ city

Shaoxing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2B Tea Export (Bulk/Wholesale): Zhejiang Chunli Tea Co., Ltd. generates revenue through the export and sale of bulk green tea (Gunpowder, Chunmee, Special Tea, and Black Tea varieties) to international wholesale buyers, distributors, and importers. Revenue is derived from per-transaction wholesale orders, with MOQ typically being one full container (approx. 10-14 metric tons for 20' container; 20-26 metric tons for 40' container). The company also offers customized packaging and private label/OEM services for additional revenue streams. Products are sold under various grades (AAA, AA, A, 4A, 5A, 6A) at varying price points, and free samples are provided for quality evaluation. Payment methods include T/T, L/C at sight, and D/P.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Zhejiang Chunli Tea Co., Ltd. manufactures and exports bulk Chinese green and black teas — primarily Gunpowder Tea, Chunmee Tea, Special Tea, and Black Tea varieties — directly to international wholesale buyers, importers, and distributors. The company operates an advanced automated production line with a 35,000-ton annual capacity, offers OEM/private label services with custom packaging, and ships bulk container orders via FOB Ningbo or Shanghai to markets across Africa, Central Asia, the Middle East, Europe, and the United States.

Product overview

Zhejiang Chunli Tea Co., Ltd. is a tea export company offering four core product categories: Chunmee Tea (classic Chinese green tea with eyebrow-like leaves in grades 41022, 4011, 9366, 9367, 9371), Gunpowder Tea (pellet-shaped green tea in grades 3505, 9575, 9675, 9775), Black Tea (fermented varieties including Yunnan, Ceylon, Assam, Earl Grey), and Special Tea (flavored and premium specialty varieties). The company operates as a B2B wholesale tea supplier with annual production capacity of 35,000 tons, exporting to African, Central Asian, European, Middle Eastern, and US markets. Products are available in various packaging options from 25g consumer packs to 25kg/30kg export bags, with OEM and private label services offered.

Differentiator

Problem solved

Functional benefit

Brands

• CHUNLI Tea: Primary brand for tea export products including Gunpowder Tea, Chunmee Tea, and Special Tea

Products and services

• Gunpowder Tea Green tea where each leaf is rolled into small, tight pellets resembling gunpowder. Produces a bold, slightly smoky flavor with a lingering sweet aftertaste. Available in grades including 3505 (AAA, AA, B, C), 2378, 9575, 9675, and 9775. Sold wholesale to international importers and distributors.
• Chunmee Tea Classic Chinese green tea with twisted, eyebrow-like leaves. Offers clear bright infusion, mellow taste, and subtle smoky note. Available in grades including 41022 (4A to AAAAAA), 4011, 9366, 9367, 9368, and 9371. Sold wholesale to international importers and distributors.
• Special Tea Specialty tea varieties including flavored teas, premium grades, and regional specialty offerings for export markets.
• Black Tea Fully oxidized tea varieties including Yunnan Black Tea (Dianhong), English Breakfast Tea, Ceylon Black Tea, Assam Tippy Tea, and Earl Grey blends, sold wholesale to international markets.
• OEM and Private Label Services Custom packaging and private label/OEM services for wholesale tea buyers, with packaging options ranging from standard 25kg/30kg multi-wall kraft paper bags to custom consumer packs (25g, 100g, 200g, 500g, 1kg, 5kg) in tins, cartons, and pillow bags.

Quantifiable outcome

• Annual export volume of 35,000 tons
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• China Tea Co., Ltd. (COFCO Tea): State-owned Chinese tea manufacturer and exporter under COFCO with overlapping product portfolio (green, black, specialty teas) and similar export B2B channel into African and Asian markets.
• Hunan Tea Industry Group Co., Ltd. Major Chinese provincial tea producer and exporter with comparable green/black tea processing capacity and bulk B2B export model targeting international wholesale buyers.
• McLeod Russel India Limited: One of the world's largest integrated tea producers with bulk B2B export operations across tea categories. Competes with Chunli for international wholesale buyers, particularly in the UK, Middle East, and CIS regions.
• Zhejiang Tea Group Co., Ltd. Provincial Zhejiang-based Chinese tea manufacturer with overlapping Gunpowder/Chunmee product line and export channel; direct regional peer given shared Zhejiang origin.
• Finlays (James Finlay / Swire): Global tea trader and B2B supplier with comparable bulk tea sourcing, blending, and export operations across Africa, Europe, and Asia. Direct competitor in the commodity green/black tea export channel serving importer-distributors.

Broad incumbents

• Tata Consumer Products: Diversified global tea company (Tata Tea) combining branded consumer products with bulk B2B tea sourcing. Competes with Chunli in international wholesale channels while operating a much larger branded portfolio.
• ITO EN, Ltd. Japanese tea and beverage major with global green tea sourcing and distribution; adjacent comparable in scale and B2B green tea channel, though operating more in RTD and branded formats.
• Unilever (Lipton / Brooke Bond): Global CPG incumbent with massive tea sourcing and distribution operations including Lipton. Overlaps with Chunli as a bulk B2B tea buyer/seller and competes indirectly through branded retail presence.
• Twinings (Associated British Foods): Heritage British tea brand under ABF with significant global tea sourcing and blending operations. Competes with Chunli for European and international wholesale buyers.

Regional players

• Kenya Tea Development Agency (KTDA): Kenyan tea producer cooperative managing black tea exports; competes for African and Middle Eastern import buyers on price, leveraging origin advantages in the African continent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chunli Tea