Biscoff
Biscoff is a Belgian caramelized-biscuit brand owned by Lotus Bakeries, selling cookies, cookie butter, and ice cream to consumers via retail, e-commerce, airline catering, and foodservice partnerships across the U.S., Europe, and Asia.
- Company typePrivate
- Founded1932
- HeadquartersSouth San Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biscoff does
Biscoff is a Belgian caramelized-biscuit brand produced by Lotus Bakeries, a third-generation family-owned parent headquartered in the Belgian countryside and operating since 1932. The core product is a signature caramelized cookie, extended into a portfolio that includes a spreadable cookie butter and Biscoff-branded ice cream, plus recipe content that promotes multiple consumption occasions.
The brand generates revenue through packaged-goods sales across consumer retail (Amazon storefront, physical retail, and mall-based Biscoff Dispensers), foodservice licensing (notably a nationwide Biscoff Pizookie at BJ's Restaurant & Brewhouse launching April 2026), and embedded airline catering on Delta and American Airlines. Geographic operations span Western Europe, North America, Eastern Europe (Poland), Southeast Asia (Singapore), and most recently South Asia, where Biscoff entered India in 2026 via locally manufactured cookies priced at INR 10, with Mondelez India serving as marketing and distribution partner. The company's go-to-market blends consumer retail, channel partnerships (foodservice, airlines), and event-driven experiential marketing — exemplified by the India 'DM a Lonely Cup' integrated campaign featuring Snapchat AR, on-ground dispensers, and a 1,000-winner Rescue Kit promotion.
The underlying offering is a proprietary caramelized recipe with three generations of formulation continuity; the business model is fundamentally CPG hardware sales supplemented by licensing and brand-partnership economics. Biscoff positions itself as a premium, distinctive alternative to mass-market sandwich cookies, targeting both individual consumers (snacking and hot-beverage pairing) and enterprise partners seeking trending, recognizable ingredients for menu differentiation.
Biscoff firmographics
Firmographics- Name
- Biscoff
- Legal name
- Lotus Bakeries
- Website
- https://biscoff.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biscoff is a Belgian caramelized-biscuit brand owned by Lotus Bakeries, selling cookies, cookie butter, and ice cream to consumers via retail, e-commerce, airline catering, and foodservice partnerships across the U.S., Europe, and Asia.
- Ownership category
- akta.pro rank
Biscoff industry classification
Industry- Product category
- Cookies & Biscuits
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industry
- DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where Biscoff is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Biscoff business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Cookie Product Sales: Biscoff generates revenue through direct sales of its cookie products including original cookies, cookie butter spreads, and ice cream variants. Products are sold through retail, e-commerce, food service, and airline channels.
- Licensing and Brand Partnerships: Biscoff licenses its brand and signature flavor to restaurant chains like BJ's Restaurants for exclusive menu items such as the Biscoff Pizookie, generating licensing revenue from product formulations and brand usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | India Market Entry Product |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Biscoff product offering
Product offeringCore offering
Biscoff produces and sells signature caramelized Belgian cookies, cookie butter spreads, and Biscoff-flavored ice cream. Products are sold directly to consumers through retail, e-commerce, and experiential channels, and are also supplied to airlines (Delta, American Airlines) and licensed to restaurant chains (e.g., BJ's Restaurants) for branded menu items such as the Biscoff Pizookie.
Product overview
Biscoff is a Belgian cookie brand built around its signature caramelized cookie, now expanded into a multi-product portfolio including cookie butter spreads and ice cream. The core offering remains the original Biscoff cookie, while the cookie butter provides a spreadable format and ice cream extends the brand into frozen desserts. The product line is distributed through retail channels (Amazon, stores), food service partnerships (BJ's Restaurants), and airline catering (Delta, American Airlines). Recent collaborations have introduced limited-time offerings like the Biscoff Pizookie at BJ's, while marketing initiatives such as the 'DM a Lonely Cup' campaign drive consumer engagement with promotional items like Rescue Kits and branded Dispensers.
Differentiator
Problem solved
Functional benefit
Brands
- Biscoff Cookie: The original caramelized biscuit cookie that serves as the flagship product of the Biscoff brand.
- Biscoff Cookie Butter
- Biscoff Ice Cream
Products and services
- Biscoff Cookies The original caramelized Belgian cookie with a perfect balance of rich caramelized flavor and crunch, sold worldwide to consumers for snacking and pairing with tea and coffee.
- Biscoff Cookie Butter
Companies that use Biscoff
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Biscoff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Biscoff partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Mondelez IndiaflagshipMondelez India is the local marketing and distribution partner for Biscoff in the Indian market. The company launched the 'DM a Lonely Cup' integrated marketing campaign and manages local manufacturing and distribution at ₹10 price point.
- BJ's Restaurant & BrewhouseflagshipCollaboration with BJ's Restaurants & Brewhouse to launch Biscoff Pizookie dessert nationwide starting April 30, 2026. The dessert features a freshly baked sugar cookie topped with vanilla bean ice cream, cookie butter drizzle, Biscoff cookie crumbles, and a whole Biscoff cookie. This partnership capitalizes on Biscoff's rising cultural popularity in the U.S. market.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Biscoff competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Biscoff social profiles
Digital presenceBiscoff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biscoff leadership team
Management profileNumber of profiles
Biscoff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biscoff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biscoff
What does Biscoff do?
Biscoff produces and sells signature caramelized Belgian cookies, cookie butter spreads, and Biscoff-flavored ice cream. Products are sold directly to consumers through retail, e-commerce, and experiential channels, and are also supplied to airlines (Delta, American Airlines) and licensed to restaurant chains (e.g., BJ's Restaurants) for branded menu items such as the Biscoff Pizookie.
Is Biscoff a public or private company?
Biscoff is a private company. It is classified as family owned and is currently operating.
When was Biscoff founded?
Biscoff was founded in 1932. It employs 11 to 50 people.
Where is Biscoff based?
Biscoff is headquartered in South San Francisco, United States, in the North America region.
How does Biscoff make money?
Two revenue lines are on record. Cookie Product Sales are the primary driver. The others are licensing and Brand Partnerships.
Does Biscoff have an API?
No public API is recorded for Biscoff.
What industry is Biscoff in?
Biscoff's product category is Cookies & Biscuits. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of AFAIANAF, DTC Bakery & Desserts Delivery. Its NAICS code is 311821 and its SIC code is 2052.