Bofrost
Bofrost sells and delivers frozen and chilled food products directly to Belgian households via personal sales representatives, an e-commerce website (bofrost.be), and a mobile app. The privately held company, part of the 1966-founded bofrost* group headquartered in Straelen, Germany, operates from a Belgian office in Rotselaar and serves Belgian consumers with a broad frozen catalog and dietary sub-lines.
- Company typePrivate
- Founded1966
- HeadquartersStraelen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bofrost does
Bofrost is the Belgian arm of the privately held bofrost* group, headquartered in Straelen, Germany, and founded in 1966. The company sells and delivers frozen and chilled food products directly to Belgian households through a hybrid channel model: personal sales representatives who visit customers at home to take orders and accept payment on delivery, complemented by an e-commerce website (bofrost.be) and a mobile app available on iOS and Android. Its product catalog spans ready meals, ice cream and sorbets, fish and seafood (with MSC/ASC certifications), vegetables, poultry and meat, pizza, potatoes, fruit, snacks, bread and pastries, and wines, with dedicated sub-lines for gluten/lactose-free (bofrost*free, certified by Deutsche Zöliakie Gesellschaft), High Protein, Veggie & Vegan, Air Fryer, and a chilled (Koelvers) assortment.
The technology stack is a conventional e-commerce platform with a mobile app layer and interactive digital catalogs, supported by an internal recipe database and content marketing. Bofrost does not disclose AI/ML capabilities, proprietary models, APIs, or SDKs in the available source data, and there is no evidence of AI-driven personalization, forecasting, or logistics optimization. Operations are supported by a headquarters office in Straelen (Germany), a Belgian operating office in Rotselaar, and a wholly-owned subsidiary, bofrost* Italia S.p.A., signaling an active cross-border expansion footprint.
The business model is straightforward direct-to-consumer retail: products are priced per unit or per kilogram (typically €5–50/kg), with no subscription tier or recurring contract disclosed, and new customers are acquired via a €10 welcome discount on first orders above €45. Revenue is generated entirely from consumer product sales, with no B2B or enterprise customers named. Ownership is private with no disclosed venture capital, private equity, or public shareholders, and no funding rounds, M&A, or leadership changes appear in the source data, consistent with a long-established family-controlled operator.
Bofrost firmographics
Firmographics- Name
- Bofrost
- Legal name
- bofrost*
- Website
- https://bofrost.be
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bofrost sells and delivers frozen and chilled food products directly to Belgian households via personal sales representatives, an e-commerce website (bofrost.be), and a mobile app. The privately held company, part of the 1966-founded bofrost* group headquartered in Straelen, Germany, operates from a Belgian office in Rotselaar and serves Belgian consumers with a broad frozen catalog and dietary sub-lines.
- Ownership category
- akta.pro rank
Bofrost industry classification
Industry- Product category
- Frozen Food Home Delivery
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Prepared Meals Retail (CRAHAJAE)
- akta.pro secondary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Bofrost is headquartered
LocationHeadquarters
- HQ city
- Straelen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Bofrost business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Frozen Food Product Sales: Direct sales of frozen food products to consumers through home delivery, e-commerce, and mobile app channels. Revenue generated from product transactions with per-unit and per-kilogram pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for frozen food products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bofrost product offering
Product offeringCore offering
Bofrost sells and delivers a broad assortment of frozen and chilled food products directly to households in Belgium and Germany through a combination of sales representatives who visit customers in person, an e-commerce website, and the bofrost* mobile app. Orders are paid for on delivery and the assortment spans ready meals, ice cream, fish and seafood, vegetables, poultry and meat, pizza, potatoes, fruit, snacks, bread and pastries, and wines, including dietary sub-lines such as bofrost*free (gluten-free, wheat-free, lactose-free), High Protein, and Veggie & Vegan.
Product overview
bofrost* is a Belgian frozen food retailer operating a home delivery and online ordering service. The offering is organized as a unified product catalog spanning multiple frozen food categories, anchored by a mobile app (bofrost* App) available on Google Play and the Apple App Store, and supported by an interactive digital catalog with seasonal promotions. The product portfolio is broad and category-based, including: ready meals and soups, ice cream and sorbets, fish and seafood (with MSC and ASC certified products), vegetables, poultry and meat with sauces, pizza, potatoes (fries, specialties, mashed), fruit, snacks, bread and pastries, and wines. Special dietary sub-lines include bofrost*free (gluten-free, wheat-free, lactose-free, Deutsche Zöliakie Gesellschaft certified), a High Protein line, and a Veggie & Vegan line. Products are prepared via multiple methods including oven, air fryer, pan, microwave, and stovetop. Customers order online or via the mobile app, with payment made at delivery. A welcome discount of €10 for new customers (code 10NEWBO45) applies to orders of minimum €45.
Differentiator
Problem solved
Functional benefit
Brands
- bofrost*free: Gluten-free and lactose-free product line
- bofrost*App
Products and services
- bofrost* App
Companies that use Bofrost
Customer profileSegments2 records
Ideal customer profiles1 record
Bofrost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bofrost partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights4 records
Bofrost competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Bofrost social profiles
Digital presenceBofrost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bofrost leadership team
Management profileNumber of profiles
Bofrost subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bofrost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bofrost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bofrost
What does Bofrost do?
Bofrost sells and delivers a broad assortment of frozen and chilled food products directly to households in Belgium and Germany through a combination of sales representatives who visit customers in person, an e-commerce website, and the bofrost* mobile app. Orders are paid for on delivery and the assortment spans ready meals, ice cream, fish and seafood, vegetables, poultry and meat, pizza, potatoes, fruit, snacks, bread and pastries, and wines, including dietary sub-lines such as bofrost*free (gluten-free, wheat-free, lactose-free), High Protein, and Veggie & Vegan.
Is Bofrost a public or private company?
Bofrost is a private company. It is classified as family owned and is currently operating.
When was Bofrost founded?
Bofrost was founded in 1966. It employs 101 to 250 people.
Where is Bofrost based?
Bofrost is headquartered in Straelen, Germany, in the Europe region.
How does Bofrost make money?
One revenue line is on record: frozen Food Product Sales.
Does Bofrost have an API?
No public API is recorded for Bofrost.
What industry is Bofrost in?
Bofrost's product category is Frozen Food Home Delivery. Its primary akta.pro industry code is CRAHAJAE, Frozen Prepared Meals Retail, with a secondary code of CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 445298 and its SIC code is 2030.