1010 Wins

What 1010 Wins does

1010 WINS operates an all-news radio station serving the New York City and broader Tri-State area (New York, New Jersey, Connecticut). The franchise originates inside CBS Broadcasting Inc., a Delaware-incorporated wholly-owned subsidiary of Paramount Global (NASDAQ: PARA), with ultimate voting control exercised through National Amusements and the Redstone family. While 1010 WINS itself is the audio news property, the aggregated source material describes the surrounding CBS News New York operation, which the radio station is commercially and editorially aligned with: WCBS-TV (Channel 2) as the local CBS television affiliate, WLNY-TV 55 as a secondary station, the CBS News 24/7 live streaming channel, the First Alert Weather service (including a citizen weather-watcher program and school-based First Alert Weather 101 curriculum), and the CBS New York Investigates unit producing investigative journalism on housing, transportation, and consumer fraud.

Underlying product technology comprises licensed AM broadcast spectrum plus a multi-platform digital stack: a mobile app with push notifications, web properties under cbsnews.com/newyork, distribution via Paramount+ subscription streaming, social channels (Facebook, YouTube, Instagram, TikTok, X), and electronic newsletters. The revenue model is primarily advertising-supported — local and regional spot advertising on radio and television — supplemented by audience-monetization synergies with parent-company Paramount+ subscription streaming. The customer segment is Tri-State area residents consuming local news, weather, traffic, sports, politics, and investigative content; B2B advertising customers were not named in the source.

The entity has been continuously operating as a CBS-affiliated news franchise since the mid-1960s all-news radio relaunch, and traces its corporate roots to CBS Broadcasting Inc., founded in 1927. Material structural events include the 2019 CBS–Viacom merger forming ViacomCBS and the 2022 rebrand to Paramount Global, both of which repositioned the broadcast-and-streaming portfolio that 1010 WINS inhabits.

Name

1010 Wins

Legal name

CBS Broadcasting Inc.

Website

https://cbsnewyork.com

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

1010 WINS operates an all-news AM radio station serving New York City and the Tri-State area, part of CBS Broadcasting Inc. under Paramount Global, with parallel distribution through WCBS-TV, CBS News 24/7 streaming, mobile apps, and Paramount+.

Ownership category

akta.pro rank

Product category

Local Broadcast News

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

24/7 National & International News Channels (MPABAIAA), News & Business Information Cable Networks (MPABAFAE), News/Talk Radio Networks (MPABABAD)

Keywords

• Local news broadcasting
• Weather forecasting
• Investigative journalism
• Breaking news coverage
• Digital news streaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

1010 WINS / CBS News New York operates an all-news local broadcasting and digital news service covering New York City and the Tri-State area. The station produces and distributes breaking news, weather forecasts (First Alert Weather), sports coverage, traffic updates, investigative journalism, and community features across over-the-air television (WCBS-TV Channel 2 and WLNY-TV 55), cable/satellite, digital streaming (CBS News 24/7, Paramount+), mobile applications, and social media platforms.

Product overview

CBS News New York operates as a local television news operation (WCBS-TV/CBS 2 and WLNY-TV) providing breaking news, investigative journalism, First Alert Weather, sports coverage, and entertainment news for the New York metropolitan area. The station distributes content through broadcast television, the CBS News 24/7 streaming channel, Paramount+ streaming service, mobile applications, and social media platforms. Key programs include local shows, investigative reports, and community-focused segments.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: The station's weather forecasting brand providing weather updates and severe weather alerts for the tri-state area.
• CBS2 Weather Watchers
• CBS New York Investigates

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bloomberg Radio: National business and general news radio network with strong New York presence, competing for news radio listeners and ad budgets in the same market as 1010 WINS.
• NY1 (Charter/Spectrum News): 24/7 cable news channel dedicated to New York City, offering round-the-clock local news coverage that directly competes with CBS New York's streaming and linear news offerings.
• WPIX 11 (CW/New York): Independent/CW-affiliated New York local TV station producing news and weather for the same tri-state region, competing for the same local audiences and ad budgets.
• WABC-TV (ABC 7 New York): ABC-owned local TV station serving New York City, Long Island, New Jersey, and Connecticut with news, weather, and investigations. Direct competitor in the same local broadcast news category.
• WNYW (Fox 5 New York): Fox-owned local TV station delivering news and weather coverage across the NYC metropolitan area, competing head-to-head with WCBS-TV for viewers and advertisers.
• WNYC (New York Public Radio): Major New York news/talk radio station operated by New York Public Radio, competing for news radio listenership and audience share in the same NYC market.
• WNBC (NBC 4 New York): Flagship NBC-owned local TV station in New York, providing comparable breaking news, weather, and investigative coverage to the same tri-state audience. Most direct local broadcast competitor in the NYC market.
• WCBS 880 (CBS News Radio 880): Sibling CBS-owned all-news AM radio station in New York, the most direct analog to 1010 WINS as an all-news radio format serving the same tri-state audience.

Emerging players

• The Gothamist: Digital-first NYC local news outlet that has grown audience share against traditional broadcasters; relevant as the emerging digital-native competitive threat to local broadcast TV and radio.

Broad incumbents

• ABC News (national): National broadcast news network that supplies programming to WABC-TV and competes with CBS News nationally. Relevant as the broader parent-network context in which local stations operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CBSNewYork
• YouTubeyoutube.com/CBSNewYork
• Facebookfacebook.com/CBSNewYork
• Instagraminstagram.com/cbsnewyork
• TikToktiktok.com/@cbsnewyork
• LinkedInlinkedin.com/company/1010-wins

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1010 Wins