Scan Magazine
Scan Magazine Limited, founded in 2008 and headquartered in London, publishes a monthly print and digital magazine covering Scandinavian travel, design, business, education, and lifestyle across Nordic and Baltic countries, alongside a 3,000+ profile Business Directory and a commercial Scan Client Publishing arm.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Scan Magazine does
Scan Magazine Limited is a privately held, London-headquartered publishing company operating Scan Magazine, a monthly print and digital publication that promotes Scandinavian lifestyle, travel, design, art, fashion, business, and education across all Nordic and Baltic countries — Sweden, Norway, Denmark, Finland, Iceland, the Faroe Islands, Greenland, Estonia, and Latvia. Founded in 2008 and employing between 11 and 50 staff, the company runs a horizontally segmented editorial product spanning five verticals (travel, art & design, business, education, and a dedicated 'Best of Nordic Knitting' sub-brand), distributed through its WordPress-hosted website, a Mailchimp-powered monthly newsletter, four major social media channels, and the Issuu digital publishing platform, with print subscriptions offered globally.
The company's product surface extends beyond the editorial magazine into commercial offerings: a searchable online Business Directory hosting more than 3,000 premium Scandinavian business profiles organized by category and region, and Scan Client Publishing, a separate sub-brand that provides custom content creation and branded publishing services to commercial clients. The technology stack is entirely composed of commodity third-party services — WordPress for CMS, Mailchimp for email, PayPal for payments, and Box for file transfer — with no proprietary platform, no mobile app, and no AI features disclosed.
Scan Magazine Limited's business model combines consumer subscription revenue (print and newsletter), directory listings and premium profile placements, likely advertising and sponsored editorial, and B2B custom publishing fees from Scan Client Publishing. The firm operates without disclosed institutional funding, has no public pricing tiers for subscriptions, and reports no financial figures in the source material; ownership is private with no parent company, subsidiaries, M&A activity, or leadership changes documented.
Scan Magazine firmographics
Firmographics- Name
- Scan Magazine
- Legal name
- Scan Magazine Limited
- Website
- https://www.scanmagazine.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scan Magazine Limited, founded in 2008 and headquartered in London, publishes a monthly print and digital magazine covering Scandinavian travel, design, business, education, and lifestyle across Nordic and Baltic countries, alongside a 3,000+ profile Business Directory and a commercial Scan Client Publishing arm.
- Ownership category
- akta.pro rank
Scan Magazine industry classification
Industry- Product category
- Lifestyle Travel Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Scan Magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Scan Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels4 records
Scan Magazine product offering
Product offeringCore offering
Scan Magazine publishes a monthly English-language magazine covering Scandinavian travel, design, fashion, art, business, education, and culture, distributed in print via subscription and digitally through scanmagazine.co.uk and the Issuu platform. The company also runs a Business Directory of more than 3,000 premium Scandinavian company profiles, delivers a monthly email newsletter, and operates a commercial Scan Client Publishing division that produces custom branded content for clients.
Product overview
Scan Magazine is a monthly digital and print publication that promotes Scandinavian lifestyle, travel, business, design, art, fashion, and education across Nordic and Baltic regions. The publication operates through its core Scan Magazine product alongside supplementary offerings including a newsletter subscription service, a business directory with over 3000 premium profiles, and themed editorial content categories covering travel, design, business, and education. The company also operates a publishing division called Scan Client Publishing for custom content creation.
Differentiator
Problem solved
Functional benefit
Brands
- Best of Nordic Knitting: A branded content section featuring Scandinavian knitting traditions and profiles of yarn designers and knitting brands.
Products and services
- Scan Magazine (print and digital monthly publication) A monthly English-language magazine promoting Scandinavian lifestyle, travel, design, fashion, art, business, and education for an international readership, available by print subscription and as online articles on the company's website.
- Monthly Newsletter Subscription A monthly email newsletter delivering Scandinavian trends, celebrity interviews, and curated content recommendations to subscribers who sign up via the Scan Magazine website.
- Business Directory An online searchable directory of more than 3,000 premium business profiles covering Scandinavian companies, organised by category and region, accessible to readers via the Scan Magazine website.
- Scan Client Publishing A commercial publishing division of Scan Magazine that delivers custom content creation, branded editorial, and bespoke magazine-style publications for Scandinavian brands and tourism clients seeking English-language reach.
Companies that use Scan Magazine
Customer profileSegments5 records
Ideal customer profiles2 records
Scan Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Scan Magazine partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Scan Magazine competitors and assessment
Company assessmentDirect peers
- Monocle: Monocle is a premium print and digital lifestyle magazine covering travel, design, business, and culture. It directly parallels Scan Magazine's blend of editorial verticals and B2B-style content, but operates globally rather than regionally focused on the Nordics.
- Wallpaper*: Wallpaper* is a leading design and lifestyle magazine covering architecture, fashion, travel, and technology. Comparable to Scan Magazine on the design/art/interior vertical, though at a global scale with a more luxury-brand advertiser base.
- Cereal Magazine: Cereal is a minimalist lifestyle and travel magazine focused on design, food, and destinations. It mirrors Scan Magazine's print+digital aesthetic, premium pricing, and design-led travel editorial, though without the Nordic specialisation.
- Lonely Planet Magazine: Lonely Planet Magazine is a dedicated travel publication combining destination features, photography, and cultural content. Directly comparable to Scan Magazine's travel vertical and print+digital distribution model.
- Iceland Magazine: Iceland Magazine is an online publication dedicated to Icelandic travel, culture, and lifestyle. Directly comparable to Scan Magazine's country-level Nordic editorial model, but single-country rather than multi-Nordic.
- Kinfolk Magazine: Kinfolk is a lifestyle magazine covering design, food, travel, and slow living with strong Scandinavian aesthetic roots. Comparable on lifestyle editorial positioning and premium print+digital model, though at a larger global audience scale.
Broad incumbents
- Condé Nast Traveller: Condé Nast Traveller is a global luxury travel magazine under a major media conglomerate. Comparable on travel editorial and advertiser mix, but with broader geographic coverage and significantly larger scale than Scan Magazine.
- National Geographic Traveler: National Geographic Traveler covers global destinations with photography-led editorial. It overlaps with Scan Magazine's travel and cultural-event coverage but operates at a much larger, mass-market scale.
Others
- Visit Norway: Visit Norway is the official Norwegian tourism board producing destination content and campaigns. It is an ecosystem participant adjacent to Scan Magazine's travel editorial and a potential partner/competitor for Nordic travel audiences.
Regional players
- Nordic Visitor: Nordic Visitor is a Nordic-focused travel agency producing destination content and travel packages. Comparable on Scandinavian travel audience and content marketing, but operates commercially as a tour operator rather than a publisher.
Market position
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Scan Magazine social profiles
Digital presenceScan Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scan Magazine leadership team
Management profileNumber of profiles
Scan Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scan Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scan Magazine
What does Scan Magazine do?
Scan Magazine publishes a monthly English-language magazine covering Scandinavian travel, design, fashion, art, business, education, and culture, distributed in print via subscription and digitally through scanmagazine.co.uk and the Issuu platform. The company also runs a Business Directory of more than 3,000 premium Scandinavian company profiles, delivers a monthly email newsletter, and operates a commercial Scan Client Publishing division that produces custom branded content for clients.
Is Scan Magazine a public or private company?
Scan Magazine is a private company. It is classified as unknown and is currently operating.
When was Scan Magazine founded?
Scan Magazine was founded in 2008. It employs 11 to 50 people.
Where is Scan Magazine based?
Scan Magazine is headquartered in London, United Kingdom, in the Europe region.
Who are Scan Magazine's main competitors?
Direct peers on record are Monocle, Wallpaper*, Cereal Magazine, Lonely Planet Magazine, Iceland Magazine and Kinfolk Magazine. Broad incumbents are Condé Nast Traveller and National Geographic Traveler. Visit Norway is listed as an others. Nordic Visitor is listed as a regional player.
Does Scan Magazine have an API?
No public API is recorded for Scan Magazine.
What industry is Scan Magazine in?
Scan Magazine's product category is Lifestyle Travel Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120 and its SIC code is 2721.