Amwaj International
- Company typePublic
- Founded2001
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Amwaj International firmographics
Firmographics- Name
- Amwaj International
- Legal name
- Amwaj International Company
- Website
- https://amwaj-trd.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Amwaj International is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Amwaj International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Appliance Distribution: Amwaj International generates revenue through wholesale distribution of home appliances and electronic appliances to distributors and retailers across Saudi Arabia. The company operates as the commercial arm of Zahran Holding Company and manages exclusive brand agencies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Amwaj International product offering
Product offeringCore offering
Amwaj International is a Saudi Arabia-based wholesale distributor and retailer of electronic and home appliances, founded in 2001 as the commercial arm of Zahran Holding Company. The company sells and distributes home appliances and air conditioners under its own UGINE brand and through its exclusive agency for AUX in Saudi Arabia, alongside the Algor brand, serving a network of distributors and retailers across the Kingdom. It also operates a direct-to-consumer online store (ugine.com.sa) and provides after-sales service and maintenance support.
Differentiator
Problem solved
Functional benefit
Brands
- UGINE: Most famous brand owned by Amwaj International for home appliances
- AUX
- Algor
Products and services
- UGINE Home Appliances Owned brand of home appliances sold by Amwaj International across Saudi Arabia through wholesale distribution and direct-to-consumer channels; the most recognised brand in the company's portfolio.
- AUX Air Conditioners and Home Appliances Exclusive distribution of AUX air conditioning and home appliance products in Saudi Arabia through Amwaj International's wholesale and retail channels.
- Algor Brand Products Brand portfolio of Amwaj International distributed alongside UGINE and AUX across Saudi Arabia.
- Wholesale Distribution of Home Appliances Bulk distribution of home and electronic appliances to a network of distributors and retailers across Saudi Arabia under the UGINE, AUX, and Algor brands.
- After-Sales Service and Maintenance After-sales service and maintenance support for the home appliances distributed by Amwaj International across Saudi Arabia, available to channel partners and end consumers.
- UGINE Online Retail Store Direct-to-consumer e-commerce platform at ugine.com.sa for retail purchase of UGINE home appliances by Saudi consumers.
Companies that use Amwaj International
Customer profileSegments2 records
Ideal customer profiles2 records
Amwaj International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amwaj International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Banks and Financing CompaniesminorStrong relationships with local banks and financing companies that enable the provision of funding options and payment facilities for customers when needed.
Scale indicators2 records
Expansion highlights4 records
Amwaj International competitors and assessment
Company assessmentRegional players
- Sharaf DG: A leading UAE-based multi-brand electronics and home appliance retailer with GCC presence. Comparable as a regional consumer electronics/appliance distribution operator serving similar residential end-consumer segments in adjacent markets.
- Jumbo Electronics: A long-established UAE-based retailer of consumer electronics and home appliances with regional GCC presence. Comparable multi-brand distribution model targeting similar consumer segments in adjacent Gulf geographies.
- Emax: A regional Middle East electronics and home appliance retailer operating across the GCC. Comparable in offering multi-brand consumer electronics and appliance distribution through both physical and online channels serving similar end customers.
- Al Sultan Group: A Kuwaiti/Saudi home appliance distributor holding exclusive agencies for several major international brands across the Gulf. Comparable model of multi-brand distribution with agency-based relationships in regional markets adjacent to Amwaj's territory.
Broad incumbents
- Al-Futtaim Group: A large UAE-based diversified conglomerate with significant home appliance and electronics distribution operations across the Middle East, including exclusive agency rights for major brands. Comparable as a regional broad incumbent in the same distribution space with much greater scale.
- Alesayi Group: A diversified Saudi conglomerate with established consumer electronics and home appliance distribution activities. Operates as a broad incumbent with multiple brand agencies and integrated retail/wholesale operations in the Kingdom, directly overlapping Amwaj's core categories.
Direct peers
- SACO (Saudi Company for Hardware): One of Saudi Arabia's largest home appliance and consumer electronics distributors/retailers. SACO operates a comparable multi-brand distribution model with exclusive agencies for major appliance brands across the Kingdom, directly competing with Amwaj in the same product categories and customer base.
- United Electronics Company (Extra Stores): A major Saudi-listed electronics and home appliance retailer/distributor operating the Extra store chain across the Kingdom. Comparable business model of distributing multiple international appliance brands through both physical retail and e-commerce channels in Saudi Arabia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amwaj International social profiles
Digital presenceAmwaj International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amwaj International leadership team
Management profileNumber of profiles
Amwaj International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amwaj International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amwaj International
What does Amwaj International do?
Amwaj International is a Saudi Arabia-based wholesale distributor and retailer of electronic and home appliances, founded in 2001 as the commercial arm of Zahran Holding Company. The company sells and distributes home appliances and air conditioners under its own UGINE brand and through its exclusive agency for AUX in Saudi Arabia, alongside the Algor brand, serving a network of distributors and retailers across the Kingdom. It also operates a direct-to-consumer online store (ugine.com.sa) and provides after-sales service and maintenance support.
Is Amwaj International a public or private company?
Amwaj International is a public company. It is classified as public and is currently operating.
When was Amwaj International founded?
Amwaj International was founded in 2001. It employs 51 to 100 people.
Where is Amwaj International based?
Amwaj International is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Amwaj International make money?
One revenue line is on record: wholesale Appliance Distribution.
Who are Amwaj International's main competitors?
Regional players on record are Sharaf DG, Jumbo Electronics, Emax and Al Sultan Group. Broad incumbents are Al-Futtaim Group and Alesayi Group. Direct peers are SACO (Saudi Company for Hardware) and United Electronics Company (Extra Stores).
Does Amwaj International have an API?
No public API is recorded for Amwaj International.