GoToo

What GoToo does

GoToo is a privately held Dutch tour operator, founded in 2023 and headquartered in Haarlem, Netherlands, that curates group travel experiences exclusively for higher-educated solo travelers aged 40 and older. The company's core product is its 'Singlereizen' (single trips) line, comprising 17 named itineraries across 16 destinations spanning Europe, Asia, Africa, and the Middle East, with trip durations ranging from 2 to 17 days and a maximum group size of 16 travelers. GoToo differentiates through pre-departure community-building rituals (cooking classes for long-haul trips, group chat creation), a small-group format that contrasts with mass-market 20-30 person tours, and curated itineraries featuring off-the-beaten-path experiences such as a secret backdoor into Petra, the Pidurangala Rock climb alternative to Sigiriya, and Wadi Rum glamping. The product portfolio is organized into five travel themes (For First-Timers, Beach Adventures, Micro Adventures, Winter Escapes, and Outdoor Adventures) to segment the offering across traveler preferences and trip length.

GoToo operates a direct-to-consumer distribution model with no third-party reseller or agency channel, selling via its Dutch-language website (gotoo.nl) with integrated online booking and phone/WhatsApp support seven days a week. Pricing is tiered, with Early Bird rates €100-250 below standard and a €35 deposit, transitioning to a €300 plus flight-cost deposit upon reaching 'Vertrekgarantie' (departure guarantee), with full payment due six weeks before departure. Each booking carries €25 booking costs, a €2.50 Calamiteitenfonds contribution, and a €12.50 VZR Garant participant fee. The company is affiliated with ANVR (number 05751), Stichting Calamiteitenfonds Reizen, and the Collectieve Garantieregeling of VZR Garant, providing the regulated consumer protection framework required for Dutch tour operators, and offers optional travel and cancellation insurance through A.S.R.

The technology stack is minimal: a standard e-commerce booking website supplemented by Google Analytics and Microsoft Clarity for behavioral analytics. No proprietary platform, mobile app, AI features, or differentiated technical infrastructure is referenced. The company is managed by Guido van Schagen (Managing Director) and operates with a small team of 1-10 employees, with no external funding disclosed. Customer acquisition is driven by organic social media (Facebook, Instagram, YouTube, LinkedIn), SEO and destination content marketing, and the GoToo Adventuremail newsletter (which offers a €50 first-trip discount).

Name

GoToo

Legal name

GoToo Travel

Website

https://gotoo.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

GoToo is a Dutch tour operator that organizes curated group travel for higher-educated solo travelers aged 40+, offering 17 small-group (max 16 travelers) itineraries across 16 destinations worldwide, sold direct-to-consumer via gotoo.nl.

Ownership category

akta.pro rank

Product category

Group Adventure Travel

NAICS

Tour Operators (56152), Travel Agencies (56151), Travel Agencies (561510)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Group adventure travel
• Solo travel packages
• Small group tours
• Single traveler trips
• Curated travel itineraries

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Holiday / Group Trip Bookings: GoToo generates revenue by selling complete package travel arrangements to solo travelers aged 40+. Customers book group adventures (ranging from 5 to 17 days) that include flights, accommodation, local guides, ground transport, and some meals. Pricing follows a tiered model: Early Bird rates (€100–250 cheaper than standard) with a €35 deposit, transitioning to standard pricing with a €300 + flight cost deposit upon reaching 'Vertrekgarantie' (departure guarantee), with full payment due 6 weeks before departure. Additional fees include €25 booking costs, €2.50 Calamiteitenfonds contribution, and €12.50 VZR Garant participant fee per booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GoToo designs and sells curated group travel packages ("singlereizen") for higher-educated solo travelers aged 40+. Each trip bundles international flights, accommodation, local ground transport, guides, and curated activities into itineraries of 5–17 days, with a maximum of 16 travelers per group. The portfolio spans 17 destinations across Europe, Africa, the Middle East, and Asia, organized around travel themes such as For First-Timers, Beach Adventures, Micro Adventures, Winter Escapes, and Outdoor Adventures.

Product overview

GoToo is a Dutch travel company specializing in single and solo group travel for higher-educated individuals aged 40+. The core offering is the Singlereizen (single trips) product line featuring small group adventures (maximum 16 travelers) to destinations including Lapland, Sri Lanka, Vietnam, Jordan, Sicily, Albania, and Croatia. Trips are organized around five travel themes: For First-Timers, Beach Adventures, Micro Adventures (2-5 day short trips), Winter Escapes, and Outdoor Adventures. The product portfolio includes 17 named trip itineraries across 16 destinations, complemented by local GoToo Guides, optional travel/cancellation insurance (via A.S.R.), and trip customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Singlereizen (Single/Solo Trip Portfolio) Group adventure trips for higher-educated singles and solo travelers aged 40+, featuring small groups of maximum 16 travelers, dual Dutch and local GoToo Guides, and curated itineraries to international destinations.
• Reisthema's (Travel Themes Collection) Curated travel theme collections that group trips by traveler preference: For First-Timers, Beach Adventures, Micro Adventures (2–5 days), Winter Escapes, and Outdoor Adventures.
• Singlereis Lapland – Winteravontuur onder het Noorderlicht 5-day winter adventure in Swedish Lapland featuring husky sledding, snowmobile safaris, ice floating, reindeer encounters, and northern lights photography, departing from Luleå.
• Singlereis Sri Lanka – Exotisch Sri Lanka 14-day comprehensive Sri Lanka adventure including Pidurangala Rock climb, safaris, train journey to Ella, tea plantation visits, leopard spotting in Yala, and cricket with locals.
• Singlereis Vietnam – Voel Vietnam 17-day Vietnam journey from Hanoi to Ho Chi Minh City featuring street food tours, Mai Chau cycling, Ha Long Bay cruise, Mekong Delta exploration, and motorbike Easyrider tour.
• Singlereis Jordanië – Onbeschreven Jordanië 8-day Jordan adventure including Amman exploration, Dead Sea floating, Wadi Mujib canyoning, secret route hike to Petra, Wadi Rum glamping, and Red Sea snorkeling.
• Singlereis Sicilië – Avontuur op Sicilië 8-day Sicily trip featuring Ape Calessino street food tour in Palermo, Marsala salt experience, Mt. Etna 4x4 offroad, cooking class with local chef, and sunset cruise from Syracuse.
• Singlereis Albanië – Geheimzinnig Albanië 11-day Albania journey covering Tirana, Gjirokastër bunker tours, Albanian Riviera beaches, Butrint UNESCO site, Tomorri mountain hike, and Berat wine tasting.
• Singlereis Kroatië – Exclusief Kroatië 7-day Croatia adventure featuring Zagreb food tour, Mrežnica river kayaking with waterfalls, Split exploration, and Hvar island discovery.
• Travel and Cancellation Insurance (via A.S.R.) Add-on travel and cancellation insurance available to GoToo travelers, underwritten in partnership with insurance company A.S.R., with claims processed via A.S.R.'s online travel damage form.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ANVR (Koninklijke Nederlandse Vereniging van Reisondernemingen)coreOthersGoToo is affiliated with the ANVR (ANVR number 05751). All reservations are subject to the ANVR Reisreizigersvoorwaarden (traveler terms and conditions). This membership provides consumer protection and regulatory compliance as a Dutch travel operator, and allows GoToo to operate as a recognized tour operator under Dutch travel law.
• Stichting Calamiteitenfonds ReizencoreOthersGoToo is affiliated with the Stichting Calamiteitenfonds Reizen. All trips fall under the guarantee of the Calamiteitenfonds, which covers extra costs resulting from adjusting or aborting a trip due to natural disasters or serious unrest. The cost is €2.50 per reservation.
• VZR Garant (Collectieve Garantieregeling)coreOthersGoToo is affiliated with the Collectieve Garantieregeling of VZR Garant. This ensures that GoToo travelers are insured to receive a refund of prepaid travel funds if GoToo is no longer able to fulfill its obligations. The participant contribution is €12.50 per booking.
• A.S.R. (Verzekeringsmaatschappij)minorOthersGoToo works with insurance company A.S.R. for travel insurance and cancellation insurance. Customers can purchase both travel and cancellation insurance through GoToo. The cancellation insurance claims process is handled through A.S.R.'s online travel damage form.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GoTooTravel
• Facebookfacebook.com/travel.gotoo
• LinkedInlinkedin.com/company/gotoo-travel
• Instagraminstagram.com/travel.gotoo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoToo