What Gold365 does

Gold365 (operating as Gold365 Exchange) is a privately held online betting exchange founded in 2018 and primarily serving the Indian market. The platform enables peer-to-peer wagering where users back selections to win or lay them to lose against other users rather than against a house margin, with exchange odds positioned 10–20% tighter than traditional fixed-odds bookmakers. Cricket is the anchor vertical — covering IPL, T20 World Cup, Tests, ODIs, and domestic T20s — with 50+ markets per match including top batsman, fall of wicket, over/under runs, and ball-by-ball micro markets. Secondary coverage spans football, kabaddi, and tennis. Real-time in-play odds, cash-out / position trading, and instant UPI settlement via GPay, Paytm, PhonePe, and IMPS constitute the core trading experience.

The product portfolio is composed of the core Gold365 Exchange, a Cricket Exchange module, a Live Casino integrated with Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, and Play'n GO, native iOS/Android apps, and a UPI payment module. Onboarding is WhatsApp-based (getgold365id.com.in) with sub-2-minute ID issuance, positioning the company as product-led growth. Distribution is concentrated in India via at least eight domains under the Gold365 Official Network and a 100+ article SEO-driven content engine. The company employs 11–50 people and operates without a confirmed primary regulatory license — regulatory claims (IFSC, Curacao eGaming, FCA, SEBI) are inconsistent across sources.

The revenue model is multi-stream: commission on matched exchange bets (spread between back and lay odds), transaction fees on casino games via third-party providers, and promotional incentives (100% welcome bonus up to INR 20,000, reload bonuses, cashback) that drive deposit velocity. The business converts free registration into monetized users through low-friction UPI rails (minimum deposit INR 200, minimum withdrawal INR 500). The platform claims 250,000+ active accounts per third-party comparison coverage, though this figure is not audited. No funding rounds, revenue figures, or leadership disclosures are present in the source material, and the corporate domicile, legal entity, and ownership structure remain opaque.

Name

Gold365

Legal name

Gold365 Exchange

Website

https://gold365id.gold/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold365 Exchange is a privately held Indian online betting exchange founded in 2018, offering peer-to-peer back/lay wagering on cricket (IPL, T20s, Tests, ODIs) plus live casino from third-party providers, with WhatsApp-based onboarding and UPI payments for retail consumers.

Ownership category

akta.pro rank

Product category

Online Sports Betting Exchange

NAICS

Other Gambling Industries (713290)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC)

akta.pro secondary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online betting exchange
• Cricket betting platform
• Sports wagering services
• Live casino gaming
• Peer-to-peer betting

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Betting Exchange Commission/Spread: Platform generates revenue through the spread between back and lay odds. Exchange odds are set by users competing, with the platform capturing margin on matched bets. Typically offers 10-20% better odds than traditional fixed-odds betting while still maintaining profitability.
2. Welcome and Reload Bonuses: Welcome bonuses (100% match up to INR 20,000 per comparison articles), weekly reload bonuses, and cashback offers drive deposit activity and engagement. Bonuses subject to wagering requirements.
3. Casino and Gaming Revenue: Revenue from casino games including slots, live dealer tables (powered by Pragmatic Play, Evolution Gaming, NetEnt, Microgaming), and virtual sports through partnerships with major software providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gold365 operates a peer-to-peer online betting exchange where users back and lay cricket and other sports odds against each other rather than against a house margin, with real-time ball-by-ball in-play markets, cash-out/position trading, and instant UPI settlement. The platform also offers an integrated live casino (slots, live dealer tables from providers such as Pragmatic Play and Evolution Gaming) and a single-account Gold365 ID accessible via website, mobile app, and WhatsApp for the Indian market.

Product overview

Gold365 operates as a unified betting platform combining a peer-to-peer betting exchange (Gold365 Exchange) with integrated sports betting, live casino, and payment services. The core product is the Gold365 Exchange, a cricket-focused betting exchange where users back and lay odds against each other. Supporting modules include the Cricket Exchange with 50+ per-match markets, the Gold365 Live Casino powered by Pragmatic Play and Evolution Gaming, the Exchange ID system for account access, and the Gold365 Mobile App for iOS and Android. UPI payment services (GPay, Paytm, PhonePe, IMPS) are integrated directly into the platform for instant deposits and withdrawals. The platform operates primarily on cricket (IPL, T20 World Cup, Tests, ODIs) with secondary coverage of football, kabaddi, and tennis.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold365 Exchange Peer-to-peer betting exchange platform enabling users to back and lay cricket odds on IPL, T20 World Cup, Tests, and ODIs, with live in-play markets and real-time odds updates. Targeted at individual Indian sports bettors.
• Gold365 Cricket Exchange Specialized cricket betting module within Gold365 Exchange offering 50+ markets per match, including match odds, top batsman, over/under runs, fall of wicket, man of the match, innings totals, and ball-by-ball micro markets.
• Gold365 Live Casino Live dealer casino section featuring slots, table games, and live dealer rooms powered by providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, and Play'n GO.
• Gold365 Exchange ID Platform account ID system providing access to exchange betting, sportsbook, live casino, and UPI payment features through a single registration issued via WhatsApp.
• Gold365 Mobile App Native mobile application for Android and iOS providing full exchange trading capabilities, real-time odds updates, and push notifications for live betting alerts.
• Gold365 UPI Payment Services Integrated UPI payment module supporting deposits and withdrawals via GPay, Paytm, PhonePe, and IMPS with instant processing and wallet crediting.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betfair: Betfair is the original and largest peer-to-peer betting exchange globally, operating back/lay markets across sports. It is the conceptual benchmark and primary competitor for the P2P exchange model Gold365 replicates in the Indian cricket vertical.
• Parimatch: Established global sportsbook and casino brand with active India presence and cricket sponsorship. Competes with Gold365 on Indian cricket markets though as a fixed-odds sportsbook rather than exchange.
• Mostbet: International sportsbook and casino operator with India-facing cricket product referenced in Gold365 comparison content. Overlaps on cricket betting and casino verticals but operates primarily as a fixed-odds bookmaker.
• Betway: Global sportsbook brand with significant India cricket marketing activity. Overlaps with Gold365 on cricket betting audience and product, though as a broader fixed-odds sportsbook rather than P2P exchange.

Direct peers

• Cricbet99: India-focused cricket betting platform explicitly cited in Gold365's own comparison content. Operates similar exchange-style and sportsbook products targeting Indian cricket bettors with comparable UPI payment rails.
• Lotus365: India-facing online betting and casino platform referenced in Gold365's SEO comparison articles. Targets the same Indian cricket betting audience with overlapping sportsbook and live casino offerings.
• Tiger Exchange: Betting exchange specifically named in Gold365's competitive comparison content. Competes directly on the P2P exchange proposition for Indian sports bettors with similar back/lay market mechanics.
• Fairplay: Indian-market betting and casino platform referenced alongside Gold365 in third-party comparison articles. Offers overlapping sportsbook, exchange, and live casino products to the same Indian customer base.
• World777: India-targeted betting platform listed in Gold365's competitive comparison content. Competes for the same cricket-focused Indian bettor segment with sportsbook and casino products.

Regional players

• Dream Sports (Dream11): India's largest fantasy sports platform with deep cricket (IPL) integration. While operating a different product format (fantasy vs. exchange betting), Dream Sports competes for the same Indian cricket-enthusiast wallet and attention.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold365