Thailand Mobile Expo

What Thailand Mobile Expo does

Thailand Mobile Expo is Thailand's largest mobile technology exhibition, organized by M Vision Public Company Limited (บริษัท เอ็ม วิชั่น จำกัด (มหาชน)), a public limited company listed on the Thai stock exchange and headquartered in Bangkok. Founded in 2010, the event aggregates more than a dozen major international and Chinese smartphone brands — including Samsung, Apple, OPPO, vivo, Xiaomi, HONOR, HUAWEI, realme, Infinix, Nothing, TECNO, and ZTE/Nubia — into a single consumer-facing venue at the Queen Sirikit National Convention Center in Bangkok, with over 3,000 parking spaces and MRT accessibility. The 2025 edition showcased over 80 smartphone models, up from over 70 in 2024, spanning flagship, mid-range, budget, foldable, and tablet categories. The event is held multiple times per year (typically in January/February, May, and October) and is free for visitors to attend.

The business model is event-driven and two-sided: consumers enter for free and receive hands-on device trials, expo-exclusive promotions, cash discounts, installment plans, trade-in offers, and accessory bundles. The organizer monetizes on the exhibitor side by charging booth rental fees, sponsorship fees, and promotional partnership fees to smartphone brands and distributors seeking concentrated pre-qualified consumer foot traffic. The supporting technology layer is primarily an editorial content platform — buyer guides, product comparison articles, photo galleries, and event announcements — published via the official website thailandmobileexpo.com, Facebook, and X/Twitter to drive consumer awareness and traffic.

The target audience spans the entire Thai mass-market consumer base across price tiers (from budget buyers seeking affordable devices to flagship enthusiasts) on the demand side, and smartphone brands and authorized distributors on the supply side. M Vision Public Company Limited operates exclusively within Thailand as a domestic event organizer, with no international expansion or geographic diversification evident. The 2026 edition is scheduled for March 12-15, 2026.

Name

Thailand Mobile Expo

Legal name

บริษัท เอ็ม วิชั่น จำกัด (มหาชน)

Website

https://thailandmobileexpo.com

Company type

Public

Founded year

2010

Operating status

Operating

Short description

Thailand Mobile Expo is a recurring trade show organized by M Vision Public Company Limited that aggregates 12+ major smartphone brands at Bangkok's Queen Sirikit National Convention Center for multi-edition annual consumer-facing promotional sales events, monetizing via exhibitor booth rentals and sponsorships.

Ownership category

akta.pro rank

Product category

Consumer Electronics Trade Show

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Mobile device exhibition
• Consumer electronics trade show
• Smartphone expo event
• Bangkok trade exhibition
• Phone brand showcase

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor booth and sponsorship revenue: Thailand Mobile Expo generates revenue by charging smartphone brands and distributors for exhibition booth space at the event. Brands such as Samsung, Apple, OPPO, vivo, Xiaomi, HONOR, HUAWEI, realme, Infinix, Nothing, TECNO, ZTE/Nubia, and others rent booths to showcase and sell their devices to expo attendees. Additional revenue comes from sponsorships and promotional partnerships with participating brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Thailand Mobile Expo is a recurring physical trade show event held at the Queen Sirikit National Convention Center in Bangkok, Thailand, that aggregates major smartphone and electronics brands into a single venue for consumer access. The event generates revenue by charging smartphone brands and distributors for exhibition booth space, sponsorships, and promotional partnerships. Visitors enter for free and can compare devices hands-on, access expo-exclusive promotions, cash discounts, installment plans, and bundled accessories.

Product overview

Thailand Mobile Expo is a major annual trade show event organized by M Vision Public Company Limited, serving as Thailand's largest mobile and smartphone exhibition. The event brings together major smartphone brands including Samsung, OPPO, vivo, Xiaomi, HONOR, Apple, Realme, Infinix, TECNO, and Nothing to showcase their latest devices. The expo features flagship smartphones (Samsung Galaxy S series, OPPO Find X series, vivo X series, Xiaomi flagships, HONOR Magic series), mid-range devices (OPPO Reno series, vivo V series, Redmi Note series), budget smartphones (Samsung Galaxy A series, Realme C series, Infinix Hot series), foldable devices (Samsung Galaxy Z Fold/Flip, HUAWEI Mate X), and tablets (Samsung Galaxy Tab, Xiaomi Pad, OPPO Pad, HONOR Pad). The event serves as a platform for consumers to hands-on体验 new devices and access promotional pricing, cashback offers, and bundle deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Thailand Mobile Expo (Annual Trade Show Event) Thailand's largest mobile and smartphone exhibition event, organized by M Vision Public Company Limited, held at Queen Sirikit National Convention Center. Showcases smartphones, tablets, and mobile accessories from major global brands with special promotional pricing, hands-on trial opportunities, and expo-exclusive deals for consumers.
• Exhibition Booth Rental Booth space rental at the Queen Sirikit National Convention Center for smartphone brands and distributors to showcase and sell their devices directly to expo attendees. Brands such as Samsung, Apple, OPPO, vivo, Xiaomi, HONOR, HUAWEI, realme, Infinix, Nothing, TECNO, and ZTE/Nubia rent booths at the event.
• Sponsorship and Promotional Partnerships Sponsorship packages and promotional partnership opportunities offered to smartphone brands participating at Thailand Mobile Expo. Additional revenue stream beyond booth rentals that supports the expo's marketing and event production activities.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and standard.

• SamsungmajorChannel Partner/ Reseller/ Distributor · 12 March 2026Samsung is a major participating brand at Thailand Mobile Expo, renting booth space to showcase and sell its full smartphone and tablet lineup including Galaxy S26 series, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy A series, and Galaxy Tab S11 Ultra. Samsung offers expo-exclusive promotions and discounts to attendees.
• XiaomimajorChannel Partner/ Reseller/ Distributor · 12 March 2026Xiaomi participates at the expo showcasing its flagship Xiaomi 17 series, Redmi Note 15 series, and Xiaomi Pad tablets. The brand offers expo-exclusive pricing and promotional bundles to drive sales at the event.
• OPPOmajorChannel Partner/ Reseller/ Distributor · 12 March 2026OPPO is a key participating brand featuring the Find X9 series, Reno15 series, A6 series, and OPPO Pad 5 at the expo, offering hands-on trials and expo-exclusive promotions.
• vivomajorChannel Partner/ Reseller/ Distributor · 12 March 2026vivo participates featuring the X300 series with ZEISS cameras, V70, and iQOO gaming phones. The expo serves as a key sales channel for vivo to reach concentrated consumer foot traffic.
• HONORmajorChannel Partner/ Reseller/ Distributor · 12 March 2026HONOR showcases the Magic8 Pro, HONOR 400 series, X9d series, and HONOR Pad tablets at the expo with promotional offers for attendees.
• HUAWEImajorChannel Partner/ Reseller/ Distributor · 12 March 2026HUAWEI participates featuring the Mate X7 foldable, Pura 80 series, and MatePad tablets, offering expo-exclusive deals to drive consumer sales.
• ApplemajorChannel Partner/ Reseller/ Distributor · 12 March 2026Apple is present at the expo showcasing iPhone 17 series, iPad A16, and MacBook/iMac products with promotional pricing and installment offers available to expo attendees.
• realmestandardChannel Partner/ Reseller/ Distributor · 12 March 2026realme participates showcasing the realme 15 Pro 5G, GT 7T, GT 7 Pro, C85, and Note 80 with promotional offers at the expo.
• InfinixstandardChannel Partner/ Reseller/ Distributor · 12 March 2026Infinix showcases gaming phones (GT30 Pro), Hot 60 Pro series, Note 50S 5G, and XPAD 20 tablets at the expo with expo-exclusive promotions.
• NothingstandardChannel Partner/ Reseller/ Distributor · 12 March 2026Nothing participates featuring Phone 3a, Phone 3, and CMF Phone 2 Pro at the expo, offering attendees the opportunity to try their distinctive devices.
• ZTE/NubiastandardChannel Partner/ Reseller/ Distributor · 12 March 2026ZTE/Nubia participates showcasing the V80 series, Nubia Focus 2 5G, and Redmagic 10 Air gaming phone at the expo.
• TECNOstandardChannel Partner/ Reseller/ Distributor · 12 March 2026TECNO participates featuring the Spark 40 5G, Pova 7 5G, and Pova Slim at the expo.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Commart (Thailand): Thailand's longest-running consumer IT and electronics trade show. Operates a similar multi-edition model at Bangkok venues, targeting the same Thai consumer electronics buyer with competing brands and similar promotional mechanics.
• Mobile World Congress (MWC Shanghai): Regional mobile-focused trade show organized by GSMA. Targets a comparable B2B and consumer smartphone audience in Asia with multi-brand exhibits, product launches, and operator/retailer participation.

Broad incumbents

• CES (Consumer Electronics Show): Global consumer electronics benchmark show in Las Vegas. Comparable in attracting the same smartphone brands as exhibitors, but scoped much more broadly across all consumer tech categories and target audiences.
• IFA Berlin: Global consumer electronics and home appliances trade show. Comparable brand-aggregation and consumer-ticketless model but at much larger global scale and broader category scope (appliances, home, mobile).
• GITEX Global: Middle East's largest technology and consumer electronics expo. Larger global scale, but operates a similar exhibitor-funded, multi-brand consumer-and-industry trade show model in an emerging market.

Regional players

• India Mobile Congress: India's largest mobile, telecom, and consumer electronics expo. Similar scale of brand participation, multi-edition cadence, and consumer-plus-industry audience in an emerging Asian market.
• Japan IT Week: Major Asian B2B and consumer IT exhibition. Comparable in multi-brand aggregation model and regional profile, though more B2B-skewed than Thailand Mobile Expo's consumer-focused format.
• CommunicAsia: Singapore-based Asian technology and telecom exhibition. Comparable in aggregating multiple handset and infrastructure brands under one regional event targeting Southeast Asian buyers and operators.
• Computex Taipei: Taiwan-based global ICT and consumer electronics trade show. Comparable brand-aggregation model and exhibitor-paid format, centered on the broader consumer electronics category rather than pure mobile.

Emerging players

• Thailand IT Expo / Bangkok International Digital Content Festival: Domestic Thai tech and digital event ecosystem. Operates in similar Bangkok venues and consumer segments, targeting overlapping smartphone and digital content audiences though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobileexpoth
• Facebookfacebook.com/mobileexpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thailand Mobile Expo