What Uncharted Learning does

Uncharted Learning, NFP is an Illinois-incorporated nonprofit educational organization that designs, licenses, and supports experiential entrepreneurship curriculum for K-12 schools across the United States. Its core offering is a full-age-band product suite: freshINCedu (grades 4-5), mxINCedu (grades 6-8), INCubatoredu (high school), MobileMakersEdu (iOS Swift app development), and entreINCedu (leadership and durable skills), augmented by the ACCELeratoredu accelerator component, the annual National Summit pitch event, and the GritGrant student recognition program. The organization complements curriculum with the Entrepreneurship Across the Curriculum (EAC) educator workshop for teacher professional development, structured teacher recognition tiers (Master, Leader, Certified), and ongoing coaching for adopting schools.

The organization operates a direct, consultative sales motion to schools and districts through a standardized 4-step process (Curriculum Preview, Talk with Team, Launch at School, Growth/Support). Schools pay via quote-based, annual licensing/program fees that are not publicly disclosed; the firm does not appear to use third-party resellers. Marketing is multi-channel and content-led, spanning a blog, social (LinkedIn, Instagram, X, Facebook), email, webinars, the National Summit, earned PR, and a large video library. Primary customers are U.S. K-12 public and private schools, with secondary stakeholders including individual teachers (training and recognition), students (grades 4-12), and community volunteer mentors/judges who support pitch events.

Name

Uncharted Learning

Legal name

Uncharted Learning, NFP

Website

https://unchartedlearning.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Uncharted Learning is a nonprofit that licenses experiential K-12 entrepreneurship curriculum (INCubatoredu, mxINCedu, freshINCedu, MobileMakersEdu, entreINCedu) to U.S. schools and districts, complemented by teacher training, coaching, and an annual National Summit.

Ownership category

akta.pro rank

Product category

K-12 Entrepreneurship Education

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industry

Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)

Keywords

• K-12 entrepreneurship education
• Student entrepreneurship programs
• Teacher professional development
• Experiential learning curriculum
• CTE curriculum integration

Headquarters

HQ city

Barrington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. School/District Licensing and Program Fees: Schools pay for curriculum licensing, teacher training, and ongoing support services to implement INCubatoredu, mxINCedu, freshINCedu, and MobileMakersEdu programs. Pricing appears to be quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Uncharted Learning provides K-12 schools with experiential entrepreneurship curriculum, teacher training, and ongoing implementation support across elementary (freshINCedu), middle school (mxINCedu), high school (INCubatoredu), and mobile app development (MobileMakersEdu) programs. Schools license the curriculum and receive comprehensive teacher professional development, coaching, and access to a community of member schools, recognized teachers, mentors, and an annual National Summit.

Product overview

Uncharted Learning offers a comprehensive suite of K-12 entrepreneurship education programs designed to develop real-world skills in students. The portfolio includes INCubatoredu for high school students (grades 9-12) who launch actual businesses, mxINCedu for middle school students (grades 6-8) introducing entrepreneurial concepts through hands-on projects, and freshINCedu for elementary students (grades 4-5). Supporting programs include entreINCedu for leadership and durable skills development, MobileMakersEdu for iOS mobile app development using Swift/Xcode, and Educator Workshop (EAC) for teacher professional development. Additional offerings include the ACCELeratoredu accelerator component and the annual National Summit event featuring pitch competitions. The programs integrate with standard academic and CTE curricular paths, providing curriculum, training, and community support services to member schools across the country.

Differentiator

Problem solved

Functional benefit

Brands

• INCubatoredu: High school entrepreneurship program where students develop real businesses, create business plans, and pitch to judges for real seed funding.
• mxINCedu
• freshINCedu
• MobileMakersEdu
• entreINCedu
• GritGrant

Products and services

• INCubatoredu

Quantifiable outcome

• Hundreds of teachers trained and recognized since 2014
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• iVenture Accelerator at University of IllinoisminorStrategic or Co-development PartnerINCubatoredu alumna Mona Fang connected with team members through iVenture Accelerator at University of Illinois, demonstrating alignment between Uncharted Learning programs and university entrepreneurship resources. The connection was organic networking rather than formal partnership.
• Motor City Pizza (Lewisville ISD partnership)minorStrategic or Co-development PartnerCollaboration between Lewisville ISD's INCubatoredu program and Motor City Pizza restaurant, providing real-world business experience for student entrepreneurs. Students engaged with actual business operations as learning opportunity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EVERFI (Blackbaud): EVERFI provides digital K-12 curricula in financial literacy, college and career readiness, and entrepreneurship, sold to districts on a subscription basis. It overlaps with Uncharted Learning's CTE-aligned entrepreneurship offerings while addressing a wider set of social-emotional and life-skill topics.
• Project Lead The Way (PLTW): PLTW provides K-12 STEM and computer science curricula, including CTE-aligned pathways frequently adopted by the same district buyers who purchase entrepreneurship programs. It is a broader CTE incumbent that competes for the same instructional time and budget dollars.
• Junior Achievement USA: Junior Achievement is the largest U.S. nonprofit delivering K-12 work-readiness, financial literacy, and entrepreneurship programs. It overlaps with Uncharted Learning on entrepreneurship and business content but spans a much broader curriculum portfolio across elementary and secondary grades.

Direct peers

• BizWorld Foundation: BizWorld Foundation provides K-8 entrepreneurship education programs and curriculum kits to schools worldwide. It competes with Uncharted Learning's freshINCedu and mxINCedu offerings in the elementary and middle school entrepreneurship segment.
• MBA Research & Curriculum Center: MBA Research develops business and marketing curricula for high school CTE programs, including entrepreneurship pathways aligned to national standards. It targets the same CTE directors and business educators as Uncharted Learning's INCubatoredu and entreINCedu.
• Network for Teaching Entrepreneurship (NFTE): NFTE is a nonprofit that delivers entrepreneurship education curricula to middle and high school students, with teacher training and pitch competitions. It is the closest direct competitor to Uncharted Learning's INCubatoredu and mxINCedu programs in U.S. K-12 entrepreneurship education.
• DECA: DECA is a student organization that prepares high school and college students for careers in business, marketing, finance, and entrepreneurship through competitive events and curricula. Its emphasis on real-world business creation and pitch competitions directly parallels INCubatoredu's experiential model.
• Knowledge Matters: Knowledge Matters delivers business and marketing simulation-based curricula to high schools, including entrepreneurship and CTE pathways. Its simulation-driven approach competes with INCubatoredu's experiential business-launch model for the same CTE budget dollars.

Others

• 4-H (National 4-H Council): 4-H is a youth development organization that delivers entrepreneurship, STEM, and civic programs through schools and clubs nationwide. While not a curriculum competitor per se, it shapes the demand and expectations for in-school youth entrepreneurship offerings and shares district buyers.
• Arthur M. Blank Center for Entrepreneurship (Babson College): The Blank Center runs youth and educator entrepreneurship programs, including high school pitch competitions and educator training, and operates in the same K-12 entrepreneurship ecosystem as Uncharted Learning. It is an enabling/ecosystem peer rather than a direct curriculum competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/incubatoredu
• Facebookfacebook.com/incubatored
• LinkedInlinkedin.com/company/uncharted-learning
• Instagraminstagram.com/incubatoredu_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncharted Learning