League of Champions

What League of Champions does

The League of Champions (LOC) is a non-profit, Ontario-based safety leadership network founded in early 2016 by the Ontario General Contractors Association (OGCA). It operates a tiered membership platform serving Ontario general contractors and front-line trades as Champion Members, non-construction suppliers and associations as Patron Members across Platinum ($10,000/year), Gold ($5,000/year), and Industry Association ($1,500/year) sub-tiers, and government/education/non-profit organizations as Partner Members. The organization has grown to 88+ Champion Members and ~30 Patron Members, with a leadership board comprising the presidents of OGCA, IHSA, TCA, and GVCA, and an Executive Director (Brian Leech).

LOC's core proprietary technology is the S-CAT® (Safety Culture Assessment Tool), a Canadianized, validated survey co-developed with NORCAT that measures job-site safety climate maturity across eight leading indicators (management commitment, safety-as-value, accountability, supervisory leadership, employee empowerment, communication, training, owner/client involvement). Members also gain exclusive access to the Institute for Work & Health (IWH) Safety Culture Survey. The signature Champions Jersey — a white jersey with a red leaf, originated in 2015/2016 — functions as a public, peer-signed pledge artifact, with each new member hosting a jersey-signing event at their worksite.

The business model is membership-fee recurring revenue (Patron tiers are publicly priced; Champion pricing is application-based and undisclosed) supplemented by paid ticketed events via Eventbrite (e.g., Corporate events at $22, paid summits). GTM is community-led and event-driven (C-Suite Leadership Conference, AGMs, Roundtables, college outreach at Centennial, Mohawk, George Brown, Conestoga), layered with application-based sales review. Headquartered in Toronto with 1–10 staff, LOC partners with WSPS, IHSA, Mental Health Commission of Canada, Opening Minds, Threads of Life, and IWH, and is PIPEDA-compliant.

Name

League of Champions

Legal name

The League of Champions

Website

https://theloc.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The League of Champions is a non-profit, Ontario-based safety leadership network offering tiered membership (Champion, Patron, Partner) to construction firms and supporting organizations, anchored by the S-CAT® safety culture assessment tool, the exclusive IWH Safety Culture Survey, and the signature Champions Jersey recognition program.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Patron Membership Fees: Tiered annual membership dues for supporting organizations outside of direct construction: Industry Association Patron ($1,500), Gold Patron ($5,000), and Platinum Patron ($10,000). Provides branded charter, event hosting rights, speakers, logo usage, jersey, and promotional exposure.
2. Champion Membership Fees: Membership fees from general contractors and front-line trades who join as Champion Members. Requires WSIB account number and tracks safety certifications (COR®, ISO 45001, HSEp). Includes a Champions Jersey and access to tools and networking.
3. Event Ticket Sales: Paid events such as Corporate events charge ticket prices (e.g., $22.00 for Corporate events); some events (LOC Live Events, LOC Roundtables) appear to be member-included while others carry ticket fees via Eventbrite.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The League of Champions operates a tiered membership-based safety leadership network for Ontario's construction industry, offering Champion Membership for general contractors and trades, Patron Membership for suppliers and associations, and Partner Membership for government, education and non-profits. Layered on top are member-exclusive programs including the proprietary S-CAT safety culture assessment tool, the IWH Safety Culture Survey, the Champions Jersey recognition and signing program, speakers bureau, roundtables, and educational events designed to improve workplace safety culture.

Product overview

The League of Champions (LOC) operates as a single, unified membership-based safety leadership network for Ontario's construction industry, anchored by a tiered membership platform (Champion Membership for Ontario general contractors and front-line trades, Patron Membership for non-construction suppliers/associations across Platinum, Gold, and Industry sub-tiers, and Partner Membership for government, education, and non-profit organizations). Layered on top of the membership platform are member-exclusive products and programs: the Safety Culture Assessment Tool (S-CAT) — co-developed with NORCAT — and the Institute for Work & Health Safety Culture Survey form the assessment backbone; the Safety Champion Program and Champions Jersey deliver recognition; the Speakers Bureau, Roundtable Discussions, Events Calendar, LOC Spotlight Newsletter, Member Resources Library, LOC Resources, and Virtual Event Recordings/Webinar Series extend the core with collaborative learning, content, and community features; and the Member Directory ties the whole ecosystem together.

Differentiator

Problem solved

Functional benefit

Products and services

• Champion Membership Annual membership tier for Ontario General Contractors and front-line trades directly involved in construction, supporting work toward COR®, ISO 45001:2018, and the WSIB Health and Safety Excellence Program (HSEp). Requires a WSIB account number and includes a Champions Jersey and access to networking, events, and safety culture tools.
• Patron Membership Annual membership tier for non-construction organizations (supply, service, schools, associations) supporting direct construction work, with three sub-tiers: Platinum Patron ($10,000), Gold Patron ($5,000), and Industry Association Patron ($1,500). Includes framed membership charter, event hosting rights, speakers, logo usage, Champions Jersey, and promotional exposure.
• Partner Membership Membership tier for government organizations, health and safety associations, training institutions, colleges, universities, charities, and non-profits that provide services and resources to GCs and front-line trades.
• Safety Culture Assessment Tool (S-CAT®) Evidence-based, Canadian-adapted survey co-developed with NORCAT that measures job-site safety climate across eight leading indicators (management commitment, safety-as-value alignment, accountability, supervisory leadership, employee empowerment, communication, training, and owner/client involvement). Available to LOC members only.
• Safety Culture Survey (Institute for Work & Health)

Quantifiable outcome

• S-CAT® Year 1 member participants reported very positive safety culture results (per LOC and NORCAT reporting)
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Workplace Safety & Prevention Services (WSPS)flagshipStrategic or Co-development PartnerWSPS is a primary strategic partner aligned with LOC on safety promotion in Ontario. WSPS logo is featured prominently on the LOC website footer ('Proudly aligned with WSPS'). Listed on the Our Partners page with direct link to wsps.ca.
• Threads of LifeflagshipStrategic or Co-development PartnerThreads of Life is featured on the Our Partners page and referenced in LOC's 'Who We Are & Why It Matters' section. The partnership supports workplace safety and mental health awareness for families affected by workplace tragedies.
• Mental Health Commission of Canada / Opening MindsflagshipStrategic or Co-development PartnerOpening Minds (an initiative of the Mental Health Commission of Canada) is a featured partner on the Our Partners page and is directly aligned with LOC's mission. Opening Minds co-hosts LOC events such as 'Introduction to Psychological Health and Safety' roundtable.
• Institute for Work & Health (IWH)flagshipStrategic or Co-development PartnerIWH is an independent, not-for-profit research organization in Toronto that developed the LOC's Safety Culture Survey. IWH logo and link appear on the Our Partners page. The survey is offered exclusively to LOC members to help assess workplace conditions and safety culture.
• NORCATflagshipStrategic or Co-development PartnerNORCAT is a Patron - Industry member and co-delivers the S-CAT® (Safety Culture Assessment Tool) with LOC. Dan Fleming of NORCAT also serves on the LOC Board (Executive). NORCAT co-reports Year 1 member results from S-CAT surveys.
• ACCESS AssociationcoreStrategic or Co-development PartnerACCESS Association is listed as a featured partner on the LOC Our Partners page, linked to accessassociation.ca. Supports cross-promotion of workplace safety initiatives.
• CISWP (Canadian Institute for Safety, Wellness & Process)coreStrategic or Co-development PartnerCISWP logo is featured on the Our Partners page (added 2026). Partnership supports safety, wellness, and process excellence initiatives across Ontario workplaces.
• WorkHonours (Honour the Work)coreStrategic or Co-development PartnerWorkHonours (honourthework.ca) is featured as a partner on the LOC Our Partners page, supporting recognition of worker contributions to safety and workplace culture.
• Ontario General Contractors Association (OGCA)flagshipStrategic or Co-development PartnerOGCA launched the League of Champions in early 2016 and remains the founding association. Giovanni Cautillo (President, OGCA) sits on the LOC Board. The LOC was conceived at an OGCA-aligned meeting in September 2015 between TCA's Clive Thurston, Ball Construction's Jason Ball, OGCA's David Frame, and Craig Lesurf.
• Infrastructure Health & Safety Association (IHSA)flagshipStrategic or Co-development PartnerIHSA is a Patron - Industry member and its President (Enzo Garritano) sits on the LOC Board. IHSA logo appears prominently on the LOC partners and member directories, and IHSA provides health and safety resources linked through LOC Member Resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workplace Safety & Prevention Services (WSPS): Ontario-based safety association serving more than 167,000 member firms across industrial, retail and service sectors. Comparable in mission (workplace safety excellence) and member-services model, and a flagship strategic partner of LOC.
• Infrastructure Health & Safety Association (IHSA): Ontario's provincially-mandated construction safety association providing training, member services and resources. Directly comparable as a membership-based safety organization serving Ontario construction, with overlapping audiences and a board seat on LOC.
• Board of Canadian Registered Safety Professionals (BCRSP): National body certifying Canadian Registered Safety Professionals (CRSP). Comparable as a safety professional membership and credentialing organization serving overlapping individual safety leader audiences that LOC engages through Champions Jersey and Speakers Bureau.

Emerging players

• Threads of Life: Canadian charity supporting families affected by workplace fatalities, injuries and illnesses. Comparable as a smaller, mission-aligned worker-safety organization and a flagship LOC partner, with partial overlap in audience and content themes.

Regional players

• Alberta Construction Safety Association (ACSA): Alberta's designated construction safety association delivering training, COR® programming and member services. Comparable as a provincial construction safety membership body serving a different geography.
• BC Construction Safety Alliance (BCCSA): British Columbia's construction safety association providing COR® administration, training and member resources. Closely comparable operating model in a different province, making it the most direct regional equivalent of LOC's Ontario construction safety network.
• SAFE Work Manitoba: Manitoba's provincial workplace safety and health prevention organization, partnering with industry and labour on safety culture. Comparable as a provincially-focused safety leadership and prevention body in a different Canadian market.

Others

• National Safety Council (NSC): US-based nonprofit safety leader offering advocacy, training and member programs. Comparable mission of advancing workplace and roadway safety through education and recognition, though operating at national US scale.

Broad incumbents

• American Society of Safety Professionals (ASSP): Large US-based professional society for occupational health and safety professionals, with chapters, certification, training and member services. Comparable as a professional safety membership organization, though much larger and US-focused.
• Canadian Centre for Occupational Health and Safety (CCOHS): Canada's federal occupational health and safety body, providing national resources, training and information. Comparable in mission and informational role, but operates at a much broader national scale and as a government-funded body rather than membership-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheLOChampions
• LinkedInlinkedin.com/company/theloc
• Facebookfacebook.com/TheLOChampions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League of Champions