Instituto De Turismo De España

What Instituto De Turismo De España does

Instituto de Turismo de España (TURESPAÑA) is a Spanish central-government entity operating under the Ministry of Industry, Commerce and Tourism, with headquarters in Madrid at Calle Orense, 60 and a registered office on Calle Torrelaguna, 58. Founded in 1985 and employing between 101 and 250 people, TURESPAÑA is the statutory body responsible for promoting Spain as an international tourist destination. Its principal digital asset is the spain.info portal, which publishes destination content, trip-planning tools, and travel resources for international visitors and serves as the entity's branded public-facing channel.

The spain.info portal supports content in 10 languages, highlights 13 featured destinations, and offers personalized trip recommendations alongside a dedicated sustainability portal. Underlying technical components include third-party integrations for analytics (Google Analytics), mapping (OpenStreetMap), and embedded video (YouTube, Vimeo), and the portal is delivered under WCAG 2.1 AA accessibility compliance. The portal and its content are provided free of charge to end users, consistent with the entity's public-service remit.

TURESPAÑA's business model is non-commercial: it does not sell subscriptions, advertising, or transactional services to users, and is funded through the Spanish national budget as a state entity. Its "customers" in the operational sense are international tourists seeking authoritative information about Spain, while its funding counterparties are Spanish public-sector budget authorities. The strategic posture is therefore promotional and informational rather than revenue-generating, and no commercial revenue, pricing, or transaction data is disclosed.

Name

Instituto De Turismo De España

Legal name

Instituto de Turismo de España, TURESPAÑA

Website

https://spain.info

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

TURESPAÑA is Spain's central-government tourism promotion entity, operating the official spain.info portal to publish destination content, trip-planning tools, and sustainability resources in 10 languages for international visitors to Spain.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

• National tourism promotion
• Destination marketing services
• Tourism information portal
• Travel planning resources
• Official tourism body

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Information Services: Free official tourism information portal funded by the Spanish government through TURESPAÑA (Instituto de Turismo de España). The website provides free access to destination information, travel planning tools, and experience booking. Revenue is not derived directly from the portal but through broader government tourism promotion initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Instituto de Turismo de España (TURESPAÑA) is the Spanish government's official tourism promotion body. It operates the spain.info tourism portal, which provides free destination information, interactive maps, route planners, event calendars, and curated content about Spanish regions, culture, gastronomy, and experiences for international visitors planning trips to Spain.

Product overview

Spain.info is the official tourism portal of Spain operated by TURESPAÑA (Instituto de Turismo de España). The platform functions as a unified tourism information and booking service offering destination discovery through interactive maps and route planners, event calendars with festival and sporting event listings, activity booking capabilities, personalized trip planning via My Ideal Trip, and supplementary services including digital brochures, weather forecasts, and sustainability-focused travel resources. The main portal at spain.info serves as the primary consumer-facing product, supplemented by the dedicated sustainability.spain.info subdomain. Key integrated features include the Interactive Map for geographic exploration, Route Planner for trip customization, Event Calendar (Agenda) for discovering cultural and sporting events, Book Experiences for activity reservations, My Ideal Trip for personalized trip planning, and My Favourites for saving preferred content.

Differentiator

Problem solved

Functional benefit

Products and services

• Spain.info Official Tourism Portal

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Visit Portugal: Iberian neighbor and direct national tourism board operating visitportugal.com with multilingual content and trip planning tools, competing with TURESPAÑA for similar inbound audiences in the Iberian Peninsula.
• Tourism Australia: Australia's national tourism body running australia.com with multi-language content, interactive maps, and experience booking for international visitors - comparable in scope, language breadth, and digital toolset.
• Atout France: France's national tourism development agency operating the official France tourism platform with destination content, trip planning features, and international promotion - the closest functional analog for a Western European national DMO.
• Brand USA: USA's national destination marketing organization running visittheusa.com with multi-language content, route tools, and experience discovery for inbound tourists - structurally identical public-sector DMO model.
• German National Tourist Board (GNTB): Germany's national tourism board operating germany.travel with multi-language official content, route planning, and themed travel inspiration - directly comparable as a peer European DMO with multilingual digital portal.
• VisitBritain: UK's national tourism board operating visitbritain.com, providing official destination information, travel planning tools, and experience inspiration for inbound tourists - structurally identical role to TURESPAÑA for Spain.
• Switzerland Tourism: Swiss national tourism organization running myswitzerland.com, providing official destination content, trip planning, and experience booking across multiple languages - a like-for-like DMO peer in the European travel market.
• Italy National Tourist Board (ENIT): Italy's national tourism agency (ENIT) operates italia.it with destination content, experience discovery and multi-language support, positioning as a direct Mediterranean competitor for inbound travelers.

Broad incumbents

• Tripadvisor: Global travel guidance platform combining user reviews, destination content, and experience booking; competes with TURESPAÑA in destination discovery and activity booking with significantly larger traffic and marketing reach.
• Booking.com: Largest global OTA that has expanded into inspiration content, attractions booking, and AI trip planners - competes with spain.info for traveler mindshare at the inspiration and booking stages despite a fundamentally different business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spain
• Facebookfacebook.com/spain.info
• LinkedInlinkedin.com/company/tourspain
• Instagraminstagram.com/spain

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto De Turismo De España