Champions Of Magic

What Champions Of Magic does

Champions Of Magic is a privately-held touring live entertainment production that presents a 2-hour-15-minute ensemble magic show featuring four performers — UK illusionists Young & Strange, fourth-generation magician Liberty Larsen (of the Larsen / Magic Castle family), and Mexican-American escape artist Fernando Velasco — at theater venues and corporate/private events internationally. The core product is the live show itself, staged at a deliberately intimate scale of 600 guests per performance to ensure sightline intimacy; the current Chicago residency at the Studebaker Theater has been extended through August 23 due to audience demand. Additional revenue comes from corporate entertainment and private event bookings at client-chosen venues, with packages that bundle tickets, merchandise, and cast meet-and-greet experiences; group sales to schools, colleges, and corporate buyers are handled via direct email inquiry.

The business operates with no proprietary technology platform — its "product" is the in-person performance, supported by a content library of original illusion formats and viral video content (notably a Sky News videobomb that exceeded 30 million views). Go-to-market is direct-to-consumer for tickets (via championsofmagictour.com and the Fine Arts Building events platform) and direct sales for corporate engagements (via [email protected]). Marketing relies heavily on earned media — reviews in the Chicago Tribune, NBC, Chicago Reader, Curtain Call Chicago and others — plus national TV appearances and viral social content as top-of-funnel demand drivers, with the website and email serving mid- and bottom-of-funnel conversion. The company has no disclosed institutional investors, no parent entity, and operates across the USA, UK, and Mexico as a founder/operator-led touring production.

Name

Champions Of Magic

Legal name

Champions Of Magic

Website

https://championsofmagictour.com

Company type

Private

Operating status

Operating

Short description

Champions Of Magic is a privately-held touring live entertainment production presenting an ensemble magic show (Young & Strange, Liberty Larsen, Fernando Velasco) at intimate 600-seat theaters and at corporate and private events across the US, UK, and Mexico.

Ownership category

akta.pro rank

Product category

Live Theatrical Magic Entertainment

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Live magic show
• Theatrical entertainment
• Illusion performance
• Stage magic tour
• Family live entertainment

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Show Ticket Sales: The primary revenue stream is ticket sales for live performances at theaters. Shows are presented at venues like the Studebaker Theater in Chicago, with an intimate audience capacity of 600 guests per performance.
2. Corporate and Private Events: The show is available for corporate entertainment and private events internationally. Packages include tickets, merchandise, and cast meet-and-greet experiences, sold directly through email inquiries.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Champions Of Magic is a touring live theatrical magic show featuring an ensemble cast of four performers delivering Broadway-scale grand illusions, comedy, and interactive stage magic. The core offering is the live show itself, performed at theaters such as the Studebaker Theater in Chicago (600-seat capacity) and on international stages, with an approximate runtime of 2 hours and 15 minutes. Supplementary offerings include corporate and private event bookings and group/school/college packages that bundle tickets, merchandise, and cast meet-and-greet experiences.

Product overview

Champions Of Magic is a single unified live entertainment offering — a touring magic show that brings together four distinct performers (Young & Strange from the UK, Liberty Larsen from the USA, and Fernando Velasco from Mexico/USA) under one production. The core product is the live show itself, featuring Broadway-scale spectacle with the biggest illusions ever presented. Additional offerings include corporate and private event bookings for international venues, and group ticket packages for schools, colleges, and corporate groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions Of Magic Live Show

Quantifiable outcome

• 500+ shows performed at Black Rabbit Rose (Liberty Larsen)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Penn & Teller: Long-running iconic magic duo with a Las Vegas residency, television show (Fool Us), and decades of brand equity. Comparable as a multi-platform magic act with theater-scale illusions and similar family-leaning entertainment positioning.
• Cirque du Soleil: Global leader in large-scale theatrical spectacle shows combining acrobatics, illusion, and immersive staging. Comparable in delivering Broadway-scale spectacle to theater audiences, though with far greater resources and broader show portfolio.
• David Copperfield: The world's highest-grossing solo illusionist with a long-running Las Vegas residency and global touring presence. Comparable in offering large-scale stage illusions to theater audiences, though at solo-act scale rather than ensemble.
• Blue Man Group: Long-running theatrical entertainment experience with resident productions in multiple cities (NYC, Las Vegas, Berlin). Comparable in delivering a repeatable, immersive theatrical experience to consumer and group audiences at premium pricing.

Emerging players

• Criss Angel: Modern illusionist and television personality with touring shows and a Las Vegas residency. Comparable as a contemporary magic brand targeting theater audiences with large-scale illusion acts, though with stronger individual star-power focus.
• Piff the Magic Dragon: Solo touring magician with a Las Vegas residency and comedy-infused stage show. Comparable in offering family-friendly comedy-magic theater experiences to similar audiences.

Direct peers

• The Illusionists: The leading touring ensemble magic show on Broadway and in international markets, featuring multiple magicians performing large-scale illusions in theater settings. Directly comparable in format, audience, and touring distribution model to Champions Of Magic.

Others

• The Magic Castle: Iconic private magic club in Hollywood serving as both venue and talent incubator (where Liberty Larsen is connected). Comparable as an institutional anchor in the magic entertainment ecosystem and reference point for Champions Of Magic's talent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ChampionsMagic
• Facebookfacebook.com/ChampionsMagicUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champions Of Magic