Fitness Industry Technology Council

What Fitness Industry Technology Council does

The Fitness Industry Technology Council (FIT-C) is a non-profit membership organization founded in February 2012 and headquartered in Covington, Louisiana. Its stated function is to facilitate collaboration that leads to the thoughtful adoption of technology in the fitness industry. FIT-C operates as a neutral convening body across the global fitness technology stack, with members spanning fitness technology companies (e.g., EGYM, MYZONE, Technogym, Perkville, FitnessKPI), health and wellness brands, gym operators and studios, startups, investors, and individual professionals. It does not develop proprietary technology products; instead, its core technology platforms are a content distribution layer including the Fitness + Technology Podcast (hosted by Bryan O'Rourke), a members-only website with collaboration tools, a blog and newsletter, and YouTube/social channels.

Name

Fitness Industry Technology Council

Legal name

Fitness Industry Technology Council

Website

https://www.fittechcouncil.org/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industry Trade Association and Membership Services

NAICS

Business Associations (81391), Professional Organizations (81392)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Industry trade association
• Membership organization
• Fitness technology council
• Industry collaboration
• Research publications

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees billed per organization or individual, with tiered pricing based on organization type (for-profit, non-profit, startup, executive, individual). Membership provides access to networking, research, podcast participation, event invitations, and marketing recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

FIT-C is a non-profit membership organization that facilitates industry collaboration to drive thoughtful technology adoption across the fitness sector. Its offerings include tiered annual memberships, the Fitness + Technology Podcast, proprietary research publications (Digital Pulse 2026, The Fitness Membership Divide), the annual FITC Innovation Awards, the Global Startup Outreach program, and curated networking opportunities at major industry events.

Product overview

The Fitness Industry Technology Council (FIT-C) is a non-profit membership organization that serves as an industry hub for fitness technology collaboration rather than a single-product company. FIT-C promotes and connects its member companies' products and services, including wearable technology (MYZONE), smart fitness equipment (EGYM Smart Strength), business intelligence platforms (FitnessKPI), body assessment technology (SCANECA), recovery technology (WellnessSpace Brands), and loyalty platforms (Perkville). FIT-C also publishes research reports (Digital Pulse 2026, The Fitness Membership Divide), produces the Fitness + Technology Podcast, and runs the FIT-C Innovation Awards program to recognize excellence in fitness technology.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Pulse Report: Annual comprehensive assessment of digital transformation across the global fitness industry published by FIT-C
• FITC Innovation Awards
• Fitness + Technology Podcast
• Global Startup Outreach

Products and services

• Fitness + Technology Podcast
• Digital Pulse 2026 Report
• The Fitness Membership Divide Report
• FITC Innovation Awards
• Global Startup Outreach Program
• FIT-C Membership Program

Quantifiable outcome

• FIT-C was founded in February 2012 and has grown to include influential companies across the global fitness ecosystem
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EuropeActive/EHFAcoreStrategic or Co-development Partner · 1 October 2014Formal cooperation partnership established in October 2014 between FIT-C and EuropeActive/EHFA, the European Health and Fitness Association. The partnership focuses on collaborating on research, establishing common standards for fitness technology, facilitating knowledge exchange between European and US markets, and incorporating FIT-C research into EuropeActive's European Knowledge Centre platform. Nathalie Smeeman, Executive Director of EuropeActive/EHFA, and FIT-C President Bryan O'Rourke jointly announced the collaboration.
• FitnessKPIcoreStrategic or Co-development PartnerFitnessKPI is a Business Intelligence and AI platform for gyms and health clubs founded by Pablo Viñaspre in 2018. Vedere Ventures' Bryan O'Rourke entered a strategic agreement with FitnessKPI in September 2025 to support global expansion, partnerships, and market development. FitnessKPI was also a 2025 FIT-C Innovation Award winner.
• PerkvillecoreStrategic or Co-development PartnerPerkville is an active FIT-C member and the leading loyalty and referral platform for multi-location fitness and wellness brands. CEO Sunil Saha was featured on the Fitness + Technology Podcast discussing loyalty and retention innovation. Perkville's partnership with Stretch Zone (420+ locations) demonstrates its enterprise-scale member engagement solutions.
• BlendminorImplementation/ SI/ Consulting PartnerBlend is an automation and mobile experience firm led by Stretch Zone CIO Keith Trawick. Blend designed and delivered the in-app member experience for the Perkville-Stretch Zone loyalty integration, handling all API integrations to embed Perkville-powered loyalty within the Stretch Zone app.
• seccoreStrategic or Co-development PartnerEGYM and seca (a global leader in medical measurement and scales) partnered to launch the Fitness Hub seca edition in North America in February 2026. The integration combines smart onboarding with medically precise body composition measurement in one device, streamlining member intake and providing real-time data for personal trainers.
• Spirit Fitness (Dyaco International)coreStrategic or Co-development PartnerEGYM and Spirit Fitness announced a strategic partnership in September 2025 to expand connected training ecosystems. The collaboration integrates EGYM's 3 Star Cardio Integration into Spirit's premium 1000 Series cardio equipment, allowing members to log in via RFID and sync workout data in real time to EGYM apps.
• TRUE FitnesscoreStrategic or Co-development PartnerEGYM and TRUE Fitness enhanced their partnership to deliver next-level cardio integration, combining EGYM's advanced fitness software with TRUE's Android-based UNITE cardio console displays. The partnership also includes plans to integrate EGYM's Smart Strength technology into TRUE's strength product lines.
• Playlist (Mindbody, Booker, ClassPass)coreStrategic or Co-development PartnerIn January 2026, Playlist (parent brand of Mindbody, Booker, and ClassPass) and EGYM announced a definitive agreement to merge with $785 million in new equity investments and an aggregate enterprise value of $7.5 billion. The new investment was led by Affinity Partners with participation from Vista Equity Partners, Temasek, and L Catterton. EGYM will operate as a subsidiary within Playlist.
• SourcewellminorChannel Partner/ Reseller/ DistributorEGYM secured a Sourcewell cooperative purchasing contract in September 2024, enabling public agencies across North America to purchase EGYM products through a pre-negotiated, Sourcewell-vetted contract. Sourcewell is a self-funded governmental organization facilitating cooperative purchasing for 50,000+ participating agencies.
• Kolter Homes / Kolter GroupminorStrategic or Co-development PartnerKolter Homes equipped its active adult communities (PGA Village Verano, Cresswind Communities, Astor Creek Country Club) with EGYM Smart Strength equipment, achieving measurable results including 23.7% strength improvement, 22-pound average weight loss, and 10.3-year average biological age reduction among users.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IHRSA (International Health, Racquet & Sportsclub Association): The historic global fitness industry trade association, now operating within the Playlist/Mindbody ecosystem following consolidation. Most directly comparable to FIT-C in mission: convening operators, vendors, and industry stakeholders around shared advocacy, research, and events.
• EuropeActive: The European Health and Fitness Association representing operators and suppliers across the EU, and FIT-C's formal cooperation partner since October 2014. Directly comparable as a regional fitness industry trade body focused on standards, research, and advocacy.
• IDEA Health & Fitness Association: Long-running association serving fitness professionals worldwide with certifications, content, and member benefits. Comparable to FIT-C in its membership-based professional development model for the fitness industry.
• ClubIntel: Fitness industry research and consumer insights firm producing benchmarking studies for health clubs. Directly comparable as a research/content provider whose outputs (consumer behavior, operator benchmarks) overlap FIT-C's Digital Pulse and Fitness Membership Divide publications.

Broad incumbents

• American College of Sports Medicine (ACSM): Large, established professional association for sports medicine and exercise science. Comparable as a broader incumbent in fitness/wellness professional development, certifications, and industry research — overlapping FIT-C's research and convening role at greater scale.
• National Strength and Conditioning Association (NSCA): Established professional association for strength and conditioning professionals with certifications, conferences, and publications. Comparable as a fitness-adjacent membership organization driving standards and education across a defined segment of the industry FIT-C serves.

Emerging players

• Athletic Business: B2B media and events brand serving the fitness, recreation, and wellness facility market. Comparable to FIT-C's marketing-channel mix (news, events, content) and overlapping audience of operators and facility decision-makers, though narrower in scope.
• Club Solutions Magazine: Industry publication and community for fitness club operators, covering management, technology, and member experience. Comparable to FIT-C's operator-focused content and event programming, with overlapping target audience in club decision-makers.

Others

• Wellness Creative Coalition: Industry network connecting marketing and communications professionals in the wellness space. Comparable as a convening body and content platform in the broader wellness/fitness ecosystem, though focused on marketing functions rather than technology adoption.
• SweatWorks: Fitness and wellness agency offering strategy, branding, and digital services to operators and vendors. Adjacent to FIT-C's convening role: it operates in the same industry but as a commercial services provider rather than a membership organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL-zk0c8DWGXrT2A59Qyp2A
• LinkedInlinkedin.com/company/fitness-industry-technology-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Industry Technology Council