depurtat

What depurtat does

depurtat (legally S.C. Depurtat S.R.L., trading as dEpurtat / dEpurtat.ro) is a Romanian direct-to-consumer women's footwear retailer founded in 2012 as a family business based in Bucharest. The company sells fashion sandals, sports shoes, leather boots, ankle boots, long boots, heels, and casual footwear through both an e-commerce storefront and a flagship physical showroom located at Galeriile Titan in Bucharest. Visible catalog breadth is substantial: the website displays 4,175 heel styles, 4,276 heeled sandals, 2,522 flat sandals, 2,195 casual pairs, 1,330 sport pairs, 1,684 natural-leather pairs, 929 boots, 789 long boots, 517 ankle boots, 225 accessories, and 12,532 sale SKUs, with the physical showroom claimed to hold 7,000+ models in stock — the company describes it as the largest women's footwear showroom in Europe.

The underlying technology stack is a standard e-commerce platform augmented by a tablet-based in-store digital catalog that gives showroom customers access to the full 7,000+ model inventory. depurtat supports multiple payment options (Visa, Mastercard, Apple Pay, Google Pay, PayPal, Edenred meal vouchers, PayPo buy-now-pay-later), free shipping over 250 lei, a 100-day return policy, and free first size exchange. The site operates without a public API, SDK, or mobile app, and shows no AI, ML, or automation features beyond standard catalog and search functionality.

The business model is retail one-time-purchase sales at price points ranging from approximately 42.99 lei to over 200 lei, with periodic markdowns of 10–70%. Primary customers are individual women consumers across seven European markets (Romania, Bulgaria, Hungary, Greece, Croatia, Slovenia, Italy), served via dedicated country-specific websites (e.g., udobni.bg, csakcipo.hu, monopapoutsia.gr). A secondary B2B segment supplies legal entities with fiscal invoices for employee footwear. All inventory is sourced from importers in Spain, Indonesia, and China. The company is privately held with no disclosed external funding, subsidiaries, or M&A activity.

Name

depurtat

Legal name

S.C. Depurtat S.R.L

Website

https://depurtat.ro

Company type

Private

Founded year

2012

Operating status

Operating

Short description

dEpurtat is a Romanian women's footwear e-commerce retailer founded in 2012, operating the largest women's footwear showroom in Europe with 7,000+ models and serving consumers across seven European countries via dedicated country-specific websites.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Women's Footwear: Retail sale of women's footwear including heels, casual shoes, sports shoes, sandals, boots, ankle boots, and accessories. One-time purchase model with occasional discount promotions. Products sourced from suppliers in Spain, Indonesia, and China.
2. Product Sales - Accessories: Sale of women's accessories including bags, rings, bracelets, earrings, and necklaces as complementary products to footwear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

dEpurtat is a women's footwear retailer that sells an assortment of more than 7,000 models through its own e-commerce sites and flagship Titan showroom in Bucharest. The catalog spans heeled shoes, casual shoes, sneakers, heeled and flat sandals, ankle boots, boots, long boots, and complementary fashion accessories (bags, rings, bracelets, earrings, necklaces). Inventory is sourced from importers in Spain, Indonesia, and China and is offered to individual women consumers and, on a smaller scale, to legal entities requesting fiscal invoices.

Product overview

dEpurtat.ro is a Romanian women's footwear e-commerce company founded in 2012 as a family business based in Bucharest. The platform offers a diverse portfolio of women's footwear products organized into main categories: Pantofi cu toc (heeled shoes including stiletto and block heel styles), Incaltaminte casual (casual shoes including loafers, moccasins, ballerinas), Incaltaminte sport (sneakers and athletic footwear), Sandale cu toc (heeled sandals), Sandale (flat sandals including platforms and slippers), Botine (ankle boots), Ghete (boots), and Cizme (long boots). The company also carries a selection of fashion jewelry accessories including bags, earrings, bracelets, and necklaces. Products are available in various materials including natural leather, eco-leather, satin, glitter, textile, and silicone. The store operates with physical showroom locations in Bucharest and ships to multiple European countries including Romania, Bulgaria, Hungary, Greece, Croatia, Slovenia, and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Heeled shoes (Pantofi cu toc) Women's heels and dress shoes with various heel heights including stiletto, block heel, and low heel styles, available in leather, eco-leather, satin, and glitter finishes, for individual women seeking formal and elegant footwear.
• Casual shoes (Incaltaminte casual) Women's casual footwear including loafers, moccasins, ballerinas, and espadrilles designed for everyday wear.
• Sneakers (Incaltaminte sport) Women's athletic and sport-style shoes including sneakers, platform sport shoes, and trainers for casual and active wear.
• Heeled sandals (Sandale cu toc) Women's sandals with heels including thin heel, block heel, low heel, platform heel, and bridal styles.
• Flat sandals (Sandale) Women's flat sandals including platform sandals, mules, slippers, and foam flip-flops.
• Ankle boots (Botine) Women's ankle boots available with block heels, thin heels, platform heels, and summer styles.
• Boots (Ghete) Women's boots including natural leather boots, lace-up boots, winter boots, and fall/spring boots in various heights.
• Long boots (Cizme) Women's long boots including UG-style, flat, block heel, thin heel, platform, short and tall lengths.
• Natural leather footwear collection (Incaltaminte piele naturala) Footwear collection made from genuine natural leather spanning casual, sport, boots, sandals, and heels for women who prefer genuine leather construction.
• Women's fashion accessories (Bijuterii dama) Fashion jewelry and accessories for women including bags, rings, bracelets, earrings, necklaces, and costume jewelry, sold as complementary items to the footwear range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Spain, Indonesia, and China ImportersminorOthersThe company collaborates with multiple importers from Spain, Indonesia, and China for sourcing footwear products. These are supply chain partners providing inventory for the retail operation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CCC: Poland-based footwear retail chain operating across Central and Eastern Europe with extensive e-commerce. Directly comparable as a regional footwear specialist serving price-conscious women across overlapping geographies including Romania, Hungary, and Croatia.
• Kurt Geiger: UK-based specialty footwear retailer focused on designer and fashion footwear with strong online and concession presence. Comparable as a women's fashion footwear specialist with curated assortment and multi-channel retail.
• Tamaris: German women's footwear brand and retailer owned by Wortmann Group, operating across Europe. Comparable as a women's fashion footwear specialist targeting similar mid-market price points and lifestyle occasions.
• Office Shoes: UK footwear retailer with multi-brand women's fashion offering spanning heels, boots, sandals, and sneakers. Comparable as a fashion-forward specialty footwear retailer combining trend-driven assortment with online and physical retail.
• Spartoo: French online footwear and apparel retailer specializing in shoes with pan-European delivery. Directly comparable as an online-only footwear specialist targeting women and families across multiple European markets.
• Deichmann: German-headquartered European footwear retail chain with 4,000+ stores and a strong e-commerce presence. Comparable as a multi-country footwear retailer combining physical retail with online sales and broad women's assortment.
• eobuwie (Modivo): Polish online footwear retailer owned by CCC, now integrated with Modivo fashion platform. Closely comparable as a Central European online shoe specialist with multi-country operations and broad women's assortment.

Regional players

• Humanic: Austrian footwear retail chain owned by Leder & Schuh, operating across Central and Southeastern Europe (Austria, Hungary, Slovenia, Croatia, Romania). Comparable as a regional specialty footwear retailer with overlapping geographic footprint.

Broad incumbents

• About You: European fashion e-commerce platform operating in 20+ markets with a significant footwear category. Comparable as a broad fashion marketplace competing for the same women's customer across depurtat's European geographies.
• Zalando: Europe's largest online fashion platform with a strong footwear category and 50M+ customers across 25 markets. Comparable as a pan-European fashion e-commerce incumbent competing for the same women's footwear wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyStsk1VpvdHDtZInrRZeww
• Facebookfacebook.com/dEpurtat.ro
• Instagraminstagram.com/depurtat.ro
• TikToktiktok.com/@depurtat.ro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about depurtat