What Blue EMI does

Blue EMI LT, UAB is a Lithuanian electronic money institution headquartered in Vilnius, licensed by the Bank of Lithuania (license No. 93, issued October 11, 2022) and authorized under the EU's MiCAR regulation to issue e-money tokens. The company operates as a B2B payment services provider serving three primary segments: e-commerce platforms requiring card and account-to-account payment acceptance (Visa, Mastercard, Apple Pay, Google Pay), crowdfunding platform operators needing embedded wallet and KYC/AML infrastructure, and institutional clients seeking regulated euro stablecoin exposure via its BLUEUR token. Its product surface includes card payments, Payment Initiation Services (PIS) connecting multiple banks via Open Banking API, the BLUEUR 1:1 euro-backed e-money token, and a unified checkout window. Underlying infrastructure integrates with SEPA through CENTROlink and leverages third-party compliance tooling from partners including Ondato (KYC), amlyze (AML), and Skaleet (core banking).

Blue EMI monetizes primarily through transaction fees on payment services, while account maintenance and client-to-client transfers within its system are free. Distribution is conducted via direct B2B sales and API-based platform integration (embedded/OEM model), with marketing concentrated on its website and partner referrals. The customer logo set visible publicly is dominated by Lithuanian SMBs and mid-market firms across insurance, retail, manufacturing, and investment verticals, with no large enterprise anchors disclosed. In January 2026, Blue EMI was acquired by Checkout.com to consolidate its MiCAR-compliant euro stablecoin, open banking, and embedded payment capabilities into Checkout.com's global payments platform; financial terms were not disclosed, and Checkout.com simultaneously established a new technology centre in Vilnius around the acquired entity.

Post-acquisition, Blue EMI operates as a wholly-owned subsidiary of Checkout.com within the European fintech ecosystem, with the BLUEUR stablecoin serving as its most strategically distinctive asset given the scarcity of MiCAR-authorized e-money token issuers across the EU.

Name

Blue EMI

Legal name

BLUE EMI LT, UAB

Website

https://blueemi.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

11–50 employees

Short description

Blue EMI is a Lithuanian electronic money institution offering B2B payment processing, open banking APIs, and the BLUEUR MiCAR-compliant euro stablecoin to e-commerce platforms, crowdfunding operators, and institutional clients, now a subsidiary of Checkout.com.

Ownership category

akta.pro rank

Product category

Electronic Money Institution Services

akta.pro primary industry

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

akta.pro secondary industry

SME & Business Cross-Border Payments (B2B) (FSAMAIAB)

Keywords

• Electronic money services
• Payment processing
• Euro stablecoin issuance
• Open banking API
• Crowdfunding payment solutions

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Compliance, Marketing or Sales

Revenue model

1. Payment Services Fees: Electronic money institution providing payment services including payment transfers, payment initiation services, and account information services. Fees may be charged by third-party payment providers for transfers to/from Electronic Money Accounts.
2. Electronic Money Account Services: Opening and maintaining Electronic Money Accounts is free; payment transactions between the Company's Clients are free of charge. The company generates revenue through transaction processing and potentially through redemption services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Blue EMI is a Lithuanian electronic money institution (license No. 93 from the Bank of Lithuania) that provides payment processing services for e-commerce merchants and crowdfunding platforms, including card payments (Visa, Mastercard, Apple Pay, Google Pay) and account-to-account Payment Initiation Services via Open Banking API. The company also issues BLUEUR, a MiCAR-compliant 1:1 euro-backed e-money token for institutional DeFi use cases, and provides specialized payment and wallet services for crowdfunding participants with built-in KYC/AML compliance.

Product overview

Blue EMI is a Lithuanian electronic money institution (licensed by the Bank of Lithuania, licence No. 93) offering a unified payments platform with multiple integrated modules. The core offering comprises card payment processing (Visa, Mastercard, Apple Pay, Google Pay), account-to-account Payment Initiation Services via open banking, and the BLUEUR euro stablecoin issued under MiCA regulations. These are complemented by specialized crowdfunding payment solutions and an Open Banking API for developer integration. The company was acquired by Checkout.com in January 2026, integrating its stablecoin capabilities into Checkout.com's global payments platform.

Differentiator

Problem solved

Functional benefit

Brands

• BLUEUR: Euro stablecoin issued by Blue EMI under MiCA regulation, a 1:1 euro-backed e-money token for institutional use cases in the decentralized finance ecosystem.

Products and services

• Card Payments Payment processing service that enables e-commerce merchants to accept popular payment methods including Visa, Mastercard, Apple Pay, and Google Pay at checkout.
• Payment Initiation Services Open Banking-based account-to-account payment service that connects multiple banks to initiate payments directly from customer bank accounts to merchants in e-commerce, eliminating the need for customers to change banks or open new accounts.
• BLUEUR Euro Stablecoin MiCAR-compliant 1:1 euro-backed e-money token (stablecoin) issued by Blue EMI for institutional use cases in decentralized finance, bridging traditional payments and Web3.
• Payment Solutions for Crowdfunding Platforms Specialized payment and wallet services tailored for crowdfunding participants including platforms, project owners, and investors, with secure funds safeguarding and bespoke KYC/AML compliance.
• Blue EMI Checkout Window A consolidated payment checkout window for e-shop owners that brings together all supported payment methods into a single interface for customers to complete purchases.
• Open Banking API Developer-facing API enabling platforms and partners to integrate Blue EMI's open banking payment capabilities for payment initiation and account information services.

Quantifiable outcome

• Euro-denominated transactions available 24/7 through stablecoin infrastructure

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FireblockscoreTechnology or Integration · 1 January 2023Checkout.com worked with Fireblocks in 2023 to develop a stablecoin settlement mechanism for real-time 24/7 merchant settlement, demonstrating Blue EMI's stablecoin infrastructure capabilities.
• Bank of LithuaniacoreOthersRegulatory partner and licensing authority. Blue EMI holds e-money institution license No. 93 issued by the Bank of Lithuania, enabling euro stablecoin issuance under MiCAR regulation and access to CENTROlink/SEPA payment system.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blue-emi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue EMI