A Land for All
A Land for All (ארץ לכולם) is a joint Israeli-Palestinian non-profit founded in 2012 that advocates for a two-state confederation solution through grassroots public engagement, policy research, and international diplomatic advocacy.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A Land for All does
A Land for All (ארץ לכולם, also branded ALFA and Arabic: بلاد للجميع) is a joint Israeli-Palestinian non-profit political initiative founded in 2012 that advocates for a "two states, one homeland" confederation model to resolve the Israeli-Palestinian conflict. The organization is co-led by Israeli and Palestinian figures — Co-Founding Presidents Meron Rapoport (Tel Aviv) and Awni al-Mashni (Bethlehem), Board Co-Chairs Thabet Abu Rass and Yael Barda, and Co-Executive Directors May Pundak and Dr. Rula Hardal — and operates with 11–50 core staff supported by hundreds of board members, activists, and volunteers. Its substantive offering centers on three program lines: (i) public engagement via home gatherings (חוגי בית), political imagination workshops, polling, and social/community media; (ii) research and policy development in collaboration with academic institutions and think tanks; and (iii) regional and international advocacy with governments, the UN, the European Parliament, the Munich Security Conference, and US executive and legislative branches. There is no proprietary technology platform, software product, or AI component; all output is in the form of policy briefs, vision documents, workshops, media campaigns, and direct diplomatic engagement.
The business model is that of a donation-funded non-profit. Revenue comes from monthly or annual partnership contributions and one-time donations from individual supporters. The organization has no commercial customers, no disclosed revenue, no institutional investors, and no parent company. Distribution and influence are generated through earned media (CNN, Le Monde, New York Times, Haaretz, Ynet, Al-Quds, Al-Midan), owned social channels across English, Hebrew, and Arabic, community WhatsApp groups, email newsletters, events, and policy publications. Credibility and reach are amplified by endorsements from Nobel laureates, hundreds of European academics (Le Monde Declaration), and public figures including Richard Branson and Thomas Piketty, as well as by recognition awards — the Luxembourg Peace Prize (2021), the Vivian Silver Award (2025), and the Canadian Pluralism Award (2025).
A Land for All firmographics
Firmographics- Name
- A Land for All
- Legal name
- A Land for All
- Website
- https://2s1h.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Land for All (ארץ לכולם) is a joint Israeli-Palestinian non-profit founded in 2012 that advocates for a two-state confederation solution through grassroots public engagement, policy research, and international diplomatic advocacy.
- Ownership category
- akta.pro rank
A Land for All business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Membership Contributions: The organization operates as a non-profit movement funded through monthly or annual partnership contributions and one-time support donations from individuals and supporters.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
A Land for All product offering
Product offeringCore offering
A Land for All is a joint Israeli-Palestinian political movement that advocates for a two-state confederation model (two sovereign states, Israel and Palestine, sharing one homeland). It conducts grassroots public engagement in both Israeli and Palestinian communities, develops policy proposals addressing core conflict issues (Jerusalem, refugees, settlements, security), runs political imagination workshops and home gatherings, and engages international policymakers and diplomats to advance its vision of mutual recognition and shared governance.
Product overview
A Land for All is a joint Israeli-Palestinian political initiative and movement, not a technology product company. The organization offers advocacy services, public engagement programs, research and policy development, workshops, and community organizing activities focused on advancing a two-state confederation solution to the Israeli-Palestinian conflict. These are civic/political services rather than technology products or software offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Political Imagination Workshops Workshops conducted in Hebrew and Arabic that invite Israeli and Palestinian participants to envision and discuss the two-state confederation political vision, addressing core conflict issues including Jerusalem, refugees, and settlements.
- Home Gatherings (חוגי בית) Small-scale community gatherings held at eye level, organized from personal and political angles, designed to bring together Israeli and Palestinian supporters for dialogue about the confederation vision.
- Policy Development and Research Program Research and policy development program collaborating with academic institutions and think tanks to produce practical, informed policy proposals for the confederation model, including annual reports, vision documents, policy briefs, and presentations.
- International Advocacy and Diplomatic Engagement Direct advocacy engagement with international policymakers, governments, and institutions (UN, EU, European Parliament, Munich Security Conference, US State Department, White House) to advance the confederation model as a viable solution to the Israeli-Palestinian conflict.
- Introductory Meetings Virtual and in-person introductory meetings designed to introduce new audiences to the confederation vision and recruit supporters to the movement.
Quantifiable outcome
- Recognized as policy partner by International Peace Institute
- +3 more outcomes
Companies that use A Land for All
Customer profileSegments4 records
Ideal customer profiles3 records
A Land for All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Land for All partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- International Peace InstitutecoreRecognized as a policy partner by the International Peace Institute in 2025 to expand global reach. Collaborates on international advocacy and policy development for the confederation model.
- The Forum for Regional ThinkingcorePalestinian partners discussing the two-state vision in one homeland at the Regional Thinking Forum.
- United NationsflagshipALFA provided inputs to UN High-Level International Conference on 'The Peaceful Settlement of the Question of Palestine and the Implementation of the Two-State Solution'. Statements shared with member states co-chairing thematic working groups.
- European ParliamentflagshipPresented at the European Parliament along with UN and Gulf State diplomats.
- US Department of State, White House, Congress, National Security CouncilflagshipBriefed officials at US government institutions on the confederation model and peace vision.
- Munich Security ConferenceflagshipPresented at the Munich Security Conference with an ALFA session.
- Sir Bani Yas Forum and The ElderscoreEngaged with senior diplomats, ministers, and global leaders at Sir Bani Yas Forum and with The Elders group.
- The Century FoundationminorPublished alternative vision report for Palestinians and Israelis through this policy outlet.
- Global Academic Institutions and Think TankscoreCollaborates with global academic institutions, local think tanks, and civil society leaders to produce practical, informed policy proposals that bridge theory and implementation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
A Land for All competitors and assessment
Company assessmentBroad incumbents
- Breaking the Silence: Israeli veteran-led organization exposing life in the occupied territories. Comparable as an Israeli advocacy organization with international media presence, though focused on testimony rather than policy design.
- B'Tselem: Israeli human rights organization documenting occupation realities. Comparable as a long-established Israeli organization with international influence on the same conflict, although focused on documentation rather than political framework design.
- J Street: U.S.-based pro-Israel, pro-peace advocacy organization lobbying the U.S. government. Comparable in its two-state advocacy and international policy engagement, though U.S.-focused rather than Israeli-Palestinian binational.
Emerging players
- Molad – The Center for the Renewal of Israeli Democracy: Israeli think tank producing progressive policy analysis including on the conflict. Comparable as a policy-oriented organization engaging the same debate space, though not binational in composition.
Direct peers
- Parents Circle – Families Forum: Joint Israeli-Palestinian organization of bereaved families doing peace advocacy. Comparable in its binational membership and grassroots-plus-elite engagement model.
- IPCRI (Israel/Palestine Center for Research and Information): Joint Israeli-Palestinian research organization that develops policy ideas for conflict resolution. Comparable in its cross-community structure and policy-development focus.
- Combatants for Peace: Joint Israeli-Palestinian organization of former fighters advocating nonviolence. Comparable in its binational structure, although its base is ex-combatants rather than policy professionals.
- Peace Now (Shalom Achshav): Israeli movement advocating for a two-state solution. Comparable in its policy advocacy on the same conflict, although primarily Israeli rather than binational in composition.
- Mitvim – Israeli Institute for Regional Foreign Policies: Israeli think tank developing foreign policy recommendations including on the Palestinian arena. Comparable as a policy-oriented organization producing inputs for Israeli and international decision-makers.
- The Geneva Initiative: Joint Israeli-Palestinian organization that produced an unofficial model peace agreement. Most directly comparable peer because it shares A Land for All's joint Israeli-Palestinian leadership structure and policy-focused approach to the conflict.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Land for All social profiles
Digital presenceA Land for All financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Land for All leadership team
Management profileNumber of profiles
Profiles10 records
A Land for All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Land for All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Land for All
What does A Land for All do?
A Land for All is a joint Israeli-Palestinian political movement that advocates for a two-state confederation model (two sovereign states, Israel and Palestine, sharing one homeland). It conducts grassroots public engagement in both Israeli and Palestinian communities, develops policy proposals addressing core conflict issues (Jerusalem, refugees, settlements, security), runs political imagination workshops and home gatherings, and engages international policymakers and diplomats to advance its vision of mutual recognition and shared governance.
Is A Land for All a public or private company?
A Land for All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was A Land for All founded?
A Land for All was founded in 2012. It employs 11 to 50 people.
How does A Land for All make money?
One revenue line is on record: donations and Membership Contributions.
Who are A Land for All's main competitors?
Broad incumbents on record are Breaking the Silence, B'Tselem and J Street. Molad – The Center for the Renewal of Israeli Democracy is listed as an emerging player. Direct peers are Parents Circle – Families Forum, IPCRI (Israel/Palestine Center for Research and Information), Combatants for Peace, Peace Now (Shalom Achshav), Mitvim – Israeli Institute for Regional Foreign Policies and The Geneva Initiative.
Does A Land for All have an API?
No public API is recorded for A Land for All.