What Yolo247 does

Yolo247 is an India-focused online betting platform that operates primarily as a cricket wagering destination under the domain yolo247.ind.in. Its core product is an Online Cricket ID system through which individual users register, deposit funds, and place wagers across Test matches, One Day Internationals, T20s, and club cricket, with explicit coverage of major tournaments including the IPL, World Cup, and Ashes. The platform is distributed via a responsive web front-end and native Android and iOS applications, and exposes ancillary product surfaces — Casino, Sports, Bonus, and Games — beyond cricket.

Technically, Yolo247 is built on a standard online betting stack: a web platform plus mobile clients, encrypted transaction processing via 256-bit SSL, optional two-factor authentication, live in-play betting with ball-by-ball odds updates, and integrated live streaming for select matches. Differentiated feature work centers on real-time market depth (next wicket, total sixes, method of dismissal), a points-based rewards program redeemable for bonus funds, and a suite of responsible-gambling controls (self-exclusion of at least six months, deposit, wager, loss, and time limits) alongside 24/7 customer support.

Yolo247 monetizes through transaction fees — specifically the margin or "house commission" embedded in the odds offered versus true outcome probabilities — supplemented by promotional activity (welcome bonuses, bonus bets, cashbacks, free bets) that drives deposit and wager frequency. Go-to-market is direct-to-consumer: content marketing and organic SEO through the website and blog are the primary acquisition channels, with self-serve signup and mobile-first access as the core onboarding path. The platform serves a single customer segment — individual cricket betting enthusiasts — and does not publicly disclose user counts, transaction volumes, headcount, funding, or revenue.

Name

Yolo247

Legal name

Yolo247

Website

https://yolo247.ind.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yolo247 is an India-focused, direct-to-consumer online cricket betting platform offering live in-play wagering, native Android/iOS apps, live streaming, and a rewards program, monetizing through house commission on bets across major cricket tournaments.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online cricket betting
• Sports betting platform
• In-play wagering
• Mobile betting apps
• Cricket gambling site

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Betting Transaction Fees / House Commission: Yolo247 operates as an online betting platform where it takes a commission or margin on bets placed by users. The platform offers competitive odds across major cricket tournaments including the IPL, World Cup, and Ashes. Revenue is generated through the spread between odds offered and actual outcome probabilities, along with promotional costs offset by user betting activity.
2. Promotional and Bonus Offers: The platform offers welcome bonuses, bonus bets, cashbacks, and free bets to attract and retain users. While these are framed as user incentives, they serve revenue-generating purposes by driving increased betting activity and deposits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Yolo247 is an online cricket betting platform that provides users with an Online Cricket ID to place wagers on cricket matches and tournaments. The platform offers live in-play betting with ball-by-ball odds updates, competitive pre-match odds across Test matches, ODIs, T20s, and club cricket, and is accessible via a responsive website and dedicated Android and iOS mobile apps.

Product overview

Yolo247 is a unified online cricket betting platform offering an Online Cricket ID system that enables users to place bets on cricket matches. The core product consists of the main betting platform with live in-play betting, supported by mobile apps for Android and iOS, live streaming for select matches, and a rewards program. Additional features include responsible gambling tools and 24/7 customer support. The platform covers various cricket formats including Test matches, One Day Internationals, T20s, and club cricket tournaments.

Differentiator

Problem solved

Functional benefit

Products and services

• Yolo247 Online Cricket Betting Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yolo247